Fans pick 100 books like Purpose and Profit

In my view, this book is a game-changer. Sinek probably agrees, given that it became a bestseller and has seen him become one of the most influential thinkers on leadership of our time. The Golden Circle—Why, How, What—at the heart of the book flips conventional leadership thinking on its head, getting clear on purpose (the why) rather than starting with the what. 

I love the way Sinek brings his thinking and the power of purpose to life with real-world examples, from the Wright brothers, the ‘founders of powered flight,’ through Martin Luther King Jr. to Jobs and Apple.

At a time when businesses are targeting net zero carbon emissions, Net Positive is a rallying cry for leaders to embrace a wider definition of sustainability.

As Paul Polman, former CEO of Unilever, who I’ve had the privilege of interviewing, and Andrew Winston explain net positive companies improve the lives of everyone they touch, increasing long-term shareholder returns in the process; take ownership of social and environmental impacts their business models create, viewing these as opportunities to innovate; and partner with competitors, civil society and governments to drive transformative change. 

Although some concepts presented in this book were not new to me, the authors’ examples add meaningful perspective. Net Positive affirmed my belief in purpose-led organizations and the power of business to do more.

I strongly believe business leaders and brands must engage with all stakeholders (including society and the planet) to thrive – and this is the essence of John Browne’s message in Connect.

Browne, a former CEO of BP, contrasts positive engagement with traditional corporate social responsibility, which he contends is often more about complying with laws and regulations and looking good rather than doing good. 

The first half of the book provides real world examples of how corporate success is dependent on greater engagement with society.

And the second examines Browne’s four tenets of connected leadership – map your world, define your contribution, apply world class management, engage radically – and how companies can exemplify them going forward and profitably place society at the heart of business.

First published in 2001, Emotional Branding emphasized a new perspective for marketers and business leaders: the importance of human connections between corporations and people.

I believe an understanding of these connections has always been central to excellent brand strategy and now is critical for business to have positive social impact.

As Marc Gobé aptly states, emotional branding “is a culture and a way of living: a fundamental belief that people are the real force in commerce….” 

Filled with examples of the range of brand expression – from logos to packaging to experiences – Gobé, who I had the pleasure of knowing, inspires readers while also illustrating how many decisions about branding are actually about integrated business strategy and cultivating meaningful connections.

Jung proposed many fascinating ideas about the inner workings of the mind. His concept of the archetypes and of the collective unconscious are two of his best-known contributions, and both are intimately tied to his conceptualization of dreams. The idea that dreams not only emanate from our personal unconscious, but also from our collective unconscious (a deep stratum of the unconscious common to all humankind) and contain universal patterns, images, and dispositions, has helped countless people develop a deeper understanding of their dreams.

What’s more, this book exposes Jung’s view of dreaming as a wholesome, natural process that can give rise to creative—even transcendent—experiences featuring personal challenges, unmapped potentials, and elements of one’s personality. Not always the easiest of reads, but highly rewarding. 

Marian Woodman has been my shero ever since I attended a workshop of hers. I recall sitting in the audience listening to her speak and blinking my eyes. How could it be that she could shape-shift from a coy flirtatious maiden, into a warm nurturing mother, and then moments later appear as a regal, confident, and sovereign queen and then a deeply wise crone? She clearly understood and embodied the full range of the conscious feminine in its various aspects.

Of her many books, this is the one I love the most because, in this collection of interviews with her, the passion of her speaking voice comes through the written word loud and clear. Her phrasing is so delicious, my tattered copy is underlined throughout.

Of seminal importance to an understanding of the world is the conception of a collective unconscious grounded in inheritable archetypes. These evolve: how could it be otherwise—everything in nature evolves. And that means that our consciousness, too, evolves. Its evolution is, in a sense, teleological: from the less conscious to the more consciousness. This is to say that the evolution of the archetypes permits the increasing distillation of consciousness from the vastness of the collective unconscious. I believe that language, which is indivisible from consciousness, did not begin to materialize until about 10,000 BC. I may have been virtually alone in this view, but computerized models of evolutionary linguists today suggest that the key to language capability may have been enfolded in our make-up from our earliest beginnings.

What I really liked about this book was how it helped me become a lot more self-aware about the incorrect stories I told about myself and how they have held me back. This book does a great job of helping the reader identify their "imposters," the areas in one's lives where we hold onto false beliefs about ourselves which keep us from being the best version of who we can be and achieve our goals and dreams. 

This is a must-read for me to understand the archetypes inherent to women. I have not only read it but also reread it and studied it with other women. 

I love anything wild, and so does Dr. Estés. She believes that within every woman, there lives a powerful force filled with good instincts, passionate creativity, and ageless knowing. The wild is instinctual and endangered. Civilization demands women become rigid in roles contrary to the life-giving messages of our own souls. I have always believed this, and this book reinforces my beliefs.

Dr. Clarissa Pinkola Estés uses mythology, fairy tales, folk tales, and stories to assist the reconnection to our wild nature. Her interpretations are so rich, just reading the forward from time to time makes me weep with recognition of truth.

This has very strong and life-giving implications for me as a writer, but it truly is an astounding book… show more.

I write character-driven fiction and it is always the people and their relationships that most engage me in any story. I found the characters here complex, real, engaging, and, in some instances, foul specimens demonstrating that existence for survival alone is an inadequate way of life for any person. These are fully developed people, though they are mostly unusual individuals; archetypes rather than stereotypes. The people hooked me from the start. I cared what happened to these adventurers. I also cared that those who deserved retribution would receive it.