100 books like Purpose and Profit

In my view, this book is a game-changer. Sinek probably agrees, given that it became a bestseller and has seen him become one of the most influential thinkers on leadership of our time. The Golden Circle—Why, How, What—at the heart of the book flips conventional leadership thinking on its head, getting clear on purpose (the why) rather than starting with the what. 

I love the way Sinek brings his thinking and the power of purpose to life with real-world examples, from the Wright brothers, the ‘founders of powered flight,’ through Martin Luther King Jr. to Jobs and Apple.

At a time when businesses are targeting net zero carbon emissions, Net Positive is a rallying cry for leaders to embrace a wider definition of sustainability.

As Paul Polman, former CEO of Unilever, who I’ve had the privilege of interviewing, and Andrew Winston explain net positive companies improve the lives of everyone they touch, increasing long-term shareholder returns in the process; take ownership of social and environmental impacts their business models create, viewing these as opportunities to innovate; and partner with competitors, civil society and governments to drive transformative change. 

Although some concepts presented in this book were not new to me, the authors’ examples add meaningful perspective. Net Positive affirmed my belief in purpose-led organizations and the power of business to do more.

I strongly believe business leaders and brands must engage with all stakeholders (including society and the planet) to thrive – and this is the essence of John Browne’s message in Connect.

Browne, a former CEO of BP, contrasts positive engagement with traditional corporate social responsibility, which he contends is often more about complying with laws and regulations and looking good rather than doing good. 

The first half of the book provides real world examples of how corporate success is dependent on greater engagement with society.

And the second examines Browne’s four tenets of connected leadership – map your world, define your contribution, apply world class management, engage radically – and how companies can exemplify them going forward and profitably place society at the heart of business.

First published in 2001, Emotional Branding emphasized a new perspective for marketers and business leaders: the importance of human connections between corporations and people.

I believe an understanding of these connections has always been central to excellent brand strategy and now is critical for business to have positive social impact.

As Marc Gobé aptly states, emotional branding “is a culture and a way of living: a fundamental belief that people are the real force in commerce….” 

Filled with examples of the range of brand expression – from logos to packaging to experiences – Gobé, who I had the pleasure of knowing, inspires readers while also illustrating how many decisions about branding are actually about integrated business strategy and cultivating meaningful connections.

Of seminal importance to an understanding of the world is the conception of a collective unconscious grounded in inheritable archetypes. These evolve: how could it be otherwise—everything in nature evolves. And that means that our consciousness, too, evolves. Its evolution is, in a sense, teleological: from the less conscious to the more consciousness. This is to say that the evolution of the archetypes permits the increasing distillation of consciousness from the vastness of the collective unconscious. I believe that language, which is indivisible from consciousness, did not begin to materialize until about 10,000 BC. I may have been virtually alone in this view, but computerized models of evolutionary linguists today suggest that the key to language capability may have been enfolded in our make-up from our earliest beginnings.

This book is an incredible reference book. I used it as an actor in one of my favorite acting classes. During rehearsal, we used archetypes to help flesh out and explore our characters. This technique felt groundbreaking.

Since archetypes are essential to character development, and we each possess every archetype within us, this book was a staple for me in my creative development. I will go so far as to say that this book was a portal for me to access the teacher in me and expanded me out of my actor self and into my author self.

This young woman is profoundly wise beyond her years. In a style reminiscent of the poetry of the mystics Rumi and Hafiz from the thirteenth and fourteenth centuries, Harkin gives voice to the deep feminine as she is emerging into modern consciousness. This is poetry to touch your heart and quicken your inner feminine. Full disclosure: I was honored to write the forward to this beautifully written book.

Jung proposed many fascinating ideas about the inner workings of the mind. His concept of the archetypes and of the collective unconscious are two of his best-known contributions, and both are intimately tied to his conceptualization of dreams. The idea that dreams not only emanate from our personal unconscious, but also from our collective unconscious (a deep stratum of the unconscious common to all humankind) and contain universal patterns, images, and dispositions, has helped countless people develop a deeper understanding of their dreams.

What’s more, this book exposes Jung’s view of dreaming as a wholesome, natural process that can give rise to creative—even transcendent—experiences featuring personal challenges, unmapped potentials, and elements of one’s personality. Not always the easiest of reads, but highly rewarding. 

When I read this book, I felt much the way I did as a teenager when I discovered astrology and began to appreciate there were patterns of behavior found in humans that were reflected in the vastness of the cosmos -- and vice versa. Who would have thought that what I considered idiosyncratic tendencies within myself and others actually were a part of a much bigger pattern that had existed for millennia in the form of ancient goddesses? I was astounded to see the personalities of my sisters, friends, mother, aunties, as well as celebrities, accurately depicted by Greek goddesses. 

In this book, Shinoda-Bolen brings to life many dimensions of the archetypal feminine that get played out in our modern lives, our individual psyches, and in our relationships.

What I really liked about this book was how it helped me become a lot more self-aware about the incorrect stories I told about myself and how they have held me back. This book does a great job of helping the reader identify their "imposters," the areas in one's lives where we hold onto false beliefs about ourselves which keep us from being the best version of who we can be and achieve our goals and dreams.