96 books like Net Positive

Putting in the numbers is what Gates does in his book. Climate change is real, no question. How to address it is where the controversy comes in. I really like that from the outset, Gates proposes five questions to consider whenever climate change is discussed: what fraction of the annual carbon dioxide emission are you removing? What’s your plan for cement? How much electrical power will be needed, what’s the cost, and how much space will it take up? 

But he’s optimistic that zero emissions can be reached. He argues there are many options to explore, including nuclear, and says, contrary to much of the news reporting, don’t focus on 2030; focus instead on 2050 to give the best solutions time to emerge.

My journey with Simon Sinek's Start with Why: How Great Leaders Inspire Everyone to Take Action began during my tenure at Massachusetts General Hospital, where I was tasked with the integration of two research labs.

As I grappled with unifying two distinct cultures, I grabbed with motivating and integrating two distinct teams. On my quest for innovative methods to articulate ideas, I chanced upon Sinek's Golden Circle—a potent formula for inspiring action. This strategy begins with 'why', segues into 'how', and culminates with 'what'.

Since immersing in Start with Why, I've employed the Golden Circle in countless presentations, workshops, and meetings, tapping into the strength of collective values and a sharp sense of purpose. If you find yourself in a leadership role and feeling cornered, my recommendation is: Start with Why.

I worry that people don’t hear enough about solutions to the climate crisis, but, thankfully, Paul Hawken and his collaborators lay many of them out in this book.

They focus not on the flashy technologies that often grab headlines—and not just on the reduction of fossil fuels—but on the power of a healthy, living Earth to heal itself. Of course, we need to be partners in this healing, and Hawken illuminates the people, organizations, and approaches that are doing just that.

It’s hard to ignore the personal testimony of Sir David Attenborough, based on 70 years of exploring and documenting the natural world. Like Attenborough’s films, this is a masterpiece in storytelling and making science and nature accessible. This has been his enduring legacy. But this book is different. Here, he combines a severe warning about the breakdown in the web of life with hopeful solutions aimed at rewilding the land and oceans. His message is clear: we can turn the precipitous decline of life on earth due to human impacts; but we need to act fast and at scale. I especially like how he distills the essence in a quote that says: “in this world, a species can only thrive when everything else around it thrives too.”

This book has literally changed the way I see the world.

The premise is simple – our pollinators are in trouble and we can help them (and entire ecosystems) thrive by creating tiny “Homegrown National Parks” in our own yards and neighborhoods. After reading this, I began learning about invasive plants, the importance of planting native species, the dangers of “pristine” lawns, and the climate and public health impact of pesticides, herbicides, and lawn machinery.

I’m loving the process of planting native plants and watching all kinds of wildlife visit my yard. I’m currently organizing a Nature's Best Hope community book talk in my own town and my amazing local library has booked Doug Tallamy for our discussion event. I hope you’ll join the Homegrown National Park movement! 

Although I was familiar with Harvard Business School professor George Serafeim’s research and work on impact weighted accounting before I read this book, I still found it informative and inspiring.

The first half of this book is a primer on ESG and sustainability highlighting societal shifts and why purpose and impact have moved to the forefront. And the second half details how impact and outcomes can be achieved. 

This book is an excellent introduction for people new to purpose – or questioning its real value financially – as well as for those of us who have long been in this space.

Drawing extensively on his research and that of colleagues, Serafeim emphasizes how doing good creates competitive advantage.

I strongly believe business leaders and brands must engage with all stakeholders (including society and the planet) to thrive – and this is the essence of John Browne’s message in Connect.

Browne, a former CEO of BP, contrasts positive engagement with traditional corporate social responsibility, which he contends is often more about complying with laws and regulations and looking good rather than doing good. 

The first half of the book provides real world examples of how corporate success is dependent on greater engagement with society.

And the second examines Browne’s four tenets of connected leadership – map your world, define your contribution, apply world class management, engage radically – and how companies can exemplify them going forward and profitably place society at the heart of business.

First published in 2001, Emotional Branding emphasized a new perspective for marketers and business leaders: the importance of human connections between corporations and people.

I believe an understanding of these connections has always been central to excellent brand strategy and now is critical for business to have positive social impact.

As Marc Gobé aptly states, emotional branding “is a culture and a way of living: a fundamental belief that people are the real force in commerce….” 

Filled with examples of the range of brand expression – from logos to packaging to experiences – Gobé, who I had the pleasure of knowing, inspires readers while also illustrating how many decisions about branding are actually about integrated business strategy and cultivating meaningful connections.

Published in 2001, The Constant Gardener is my favorite le Carre Novel. A British diplomat in Nairobi, Justin Quayle, is informed his activist wife, Tess has been killed in a remote part of Kenya along with a doctor friend. As Quayle investigates her life (in a similar way to Eric Ambler unfolds Dimitrios’s life), he uncovers her work exposing large pharmaceutical companies’ unethical experiments in the poorest regions of Africa. This leads to her brutal death and cover-up at a diplomatic and political level. It is an exceptional book that makes you rethink how medicine and the industry behind it operates. After the collapse of the USSR, le Carre seemed to struggle with his work, The Constant Gardener though, kick-started another two decades of great writing from him.

I first read Shibumi in the 1970s when it was originally published, and it changed my entire philosophy about life. The cast of characters, led by assassin Nicholai Hel, his concubine Hana, and other characters are exquisitely well drawn, and each has their own distinct character traits, some endearing and others truly despicable. The book is at once exciting, sexy, funny, satirical, philosophical, and educational. Readers learn about Japanese, Chinese, and Basque cultures, World War II history, and even spelunking, all the while Nicolai deals with the evil forces of the CIA, NSA, MI5, and MI6. A brilliant writer, Trevanian was also a philosopher of sorts, giving us his take on society and how we relate to one another. One of those books that hold up well over time and you just never forget.