Here are 100 books that Emotional Branding fans have personally recommended if you like
Emotional Branding.
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Growing up in Brazil facing poverty and adversity, I was helped by my grandmother, who instilled in me a profound lesson: be the water, not the rock. She taught me the significance of adaptability in confronting uncertainty, stress, and discomfort. Later in life, while pursuing my PhD in clinical psychology, I discovered her teachings aligned with leading mental health practices. Today, I'm an associate professor at Harvard, a renowned global speaker, and an author, ardently committed to empowering individuals globally with evidence-based techniques to transform anxiety into power. Every book in this list resonates with my grandmother's wisdom about boldly navigating life and underscores the transformative potential of embracing discomfort.
My journey with Simon Sinek's Start with Why: How Great Leaders Inspire Everyone to Take Action began during my tenure at Massachusetts General Hospital, where I was tasked with the integration of two research labs.
As I grappled with unifying two distinct cultures, I grabbed with motivating and integrating two distinct teams. On my quest for innovative methods to articulate ideas, I chanced upon Sinek's Golden Circle—a potent formula for inspiring action. This strategy begins with 'why', segues into 'how', and culminates with 'what'.
Since immersing in Start with Why, I've employed the Golden Circle in countless presentations, workshops, and meetings, tapping into the strength of collective values and a sharp sense of purpose. If you find yourself in a leadership role and feeling cornered, my recommendation is: Start with Why.
I pivoted into brand consulting after working in banking, because I saw a need to align organizational behaviors and actions with purpose and values. So naturally, as a strategist my work has always informally included an element of coaching brands and people to have the courage and confidence to be their best, true selves. To have a broader societal vision and positive social impact. Since the Me-to-We continuum of Brand Citizenship emerged unsolicited in research, I also have been on a larger mission to help business balance how it earns a profit with how it serves individual people, betters society, and regenerates the planet.
At a time when businesses are targeting net zero carbon emissions, Net Positive is a rallying cry for leaders to embrace a wider definition of sustainability.
As Paul Polman, former CEO of Unilever, who I’ve had the privilege of interviewing, and Andrew Winston explain net positive companies improve the lives of everyone they touch, increasing long-term shareholder returns in the process; take ownership of social and environmental impacts their business models create, viewing these as opportunities to innovate; and partner with competitors, civil society and governments to drive transformative change.
Although some concepts presented in this book were not new to me, the authors’ examples add meaningful perspective. Net Positive affirmed my belief in purpose-led organizations and the power of business to do more.
Named one of 10 Best New Management Books for 2022 by Thinkers50
"An advocate of sustainable capitalism explains how it's done" - The Economist
"Polman's new book with the sustainable business expert Andrew Winston...argues that it's profitable to do business with the goal of making the world better." - The New York Times
Named as recommended reading by Fortune's CEO Daily
"...Polman has been one of the most significant chief executives of his era and that his approach to business and its role in society has been both valuable and path-breaking."…
I pivoted into brand consulting after working in banking, because I saw a need to align organizational behaviors and actions with purpose and values. So naturally, as a strategist my work has always informally included an element of coaching brands and people to have the courage and confidence to be their best, true selves. To have a broader societal vision and positive social impact. Since the Me-to-We continuum of Brand Citizenship emerged unsolicited in research, I also have been on a larger mission to help business balance how it earns a profit with how it serves individual people, betters society, and regenerates the planet.
Although I was familiar with Harvard Business School professor George Serafeim’s research and work on impact weighted accounting before I read this book, I still found it informative and inspiring.
The first half of this book is a primer on ESG and sustainability highlighting societal shifts and why purpose and impact have moved to the forefront. And the second half details how impact and outcomes can be achieved.
This book is an excellent introduction for people new to purpose – or questioning its real value financially – as well as for those of us who have long been in this space.
Drawing extensively on his research and that of colleagues, Serafeim emphasizes how doing good creates competitive advantage.
Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools?
What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand:
How and why environmental and social issues are becoming increasingly relevant…
I pivoted into brand consulting after working in banking, because I saw a need to align organizational behaviors and actions with purpose and values. So naturally, as a strategist my work has always informally included an element of coaching brands and people to have the courage and confidence to be their best, true selves. To have a broader societal vision and positive social impact. Since the Me-to-We continuum of Brand Citizenship emerged unsolicited in research, I also have been on a larger mission to help business balance how it earns a profit with how it serves individual people, betters society, and regenerates the planet.
I strongly believe business leaders and brands must engage with all stakeholders (including society and the planet) to thrive – and this is the essence of John Browne’s message in Connect.
Browne, a former CEO of BP, contrasts positive engagement with traditional corporate social responsibility, which he contends is often more about complying with laws and regulations and looking good rather than doing good.
The first half of the book provides real world examples of how corporate success is dependent on greater engagement with society.
And the second examines Browne’s four tenets of connected leadership – map your world, define your contribution, apply world class management, engage radically – and how companies can exemplify them going forward and profitably place society at the heart of business.
Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical manifesto that redefines the role of business in society. Through insightful analysis and vivid storytelling--ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth century, to oil spills and privacy issues emanating from the technology of the twenty--first--Connect explores the recurring rift between business and society…
I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.
As a graphic designer who moved into UX/UI design, this book really appeals to me.
It is super smart, as it takes branding firmly into the digital age by integrating classic visual identity design with the latest thinking on building digital brand experiences. It represents what graphic design in the twenty-first century should be about…
The book is also beautifully laid out and illustrated with lots of infographics explaining the design process from start to finish, taking the reader from discovery, planning, and designing to delivering and distributing design to the marketplace.
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.
This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It…
I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.
“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra)
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
The world is significantly more connected from the time that social media was invented. This book taught me that I need to evolve my personal brand with social media evolution. The book is a practical guide to strategic personal branding. Book teaches you to refocus your skills so you become the best candidate for any career or business opportunity. I highly recommend it to everyone.
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
Although it might be surprising that I would recommend this book, I found it very useful for beginners in personal branding. I recommend the book because it is the simplest possible guide to managing a personal brand, especially as an element of success in the professional world. Marketing your skills and personality will give you a competitive edge in the world, so if you want to start quickly this book is your quickest shortcut to personal branding.
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing…
As a veteran of the United States Army Special Operations Command, my time in the army will always guide my actions. When I began my career in cybersecurity and later took on the role of President and Chair of Conquest Cyber, I looked to my military experience for guidance. The lessons I learned from leaders were much like those I’ve learned through these books, and they are lessons that will benefit any leader, business owner, or founder.
Becoming a founder is not for the faint of heart. It requires you to be bold, creative, and innovative—if you want to be successful, that is.
The thing that stands out about this book to me is that it takes the bold heart of a leader and transforms it into a brand.
Dave guides you through marketing yourself and your brand—teaching key lessons for start-up success. His tactical approach serves as a guidebook or a battle plan to take both you and your company to the next level.
You're part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you've founded a company. Now the challenge of standing out in the crowd begins-and how you differentiate yourself counts.
Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it's one of your most valuable assets.
In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself…
Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.
It’s hard not to put Fizz on the list because there’s proof in the pudding. Ted Wright and his team at Fizz (the agency) are responsible for probably half of the top 10 gold-standard word-of-mouth case studies. Period. Almost every brand they work with winds up with an army of raving fans and a bottom line with more than a few more digits than before. If anyone can draw up a great WOM playbook, it’s Wright. So, the book has to be here.
DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN
"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright
It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways thatare methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on…
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