The best books on visual branding

The Books I Picked & Why

The Art of Looking Sideways

By Alan Fletcher

The Art of Looking Sideways

Why this book?

A seminal classic for any graphic designer. “A primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain, and the imagination.”


When you buy a book we may earn a small commission.

Branding: In Five and a Half Steps

By Michael Johnson

Branding: In Five and a Half Steps

Why this book?

Few people have more experience in the field of visual branding than Michael Johnson of London-based johnson banks. In my humble opinion, this tome is one of Michael’s greatest contributions to the profession.


When you buy a book we may earn a small commission.

A Smile in the Mind: Witty Thinking in Graphic Design

By Greg Quinton, Beryl McAlhone, David Staurt, Nick Asbury

A Smile in the Mind: Witty Thinking in Graphic Design

Why this book?

The world of design could do with more wit, and the examples within are a wonderful testament to the difference it makes. Almost guaranteed to bring a smile to your face.


When you buy a book we may earn a small commission.

Now Try Something Weirder: How to Keep Having Great Ideas and Survive in the Creative Business

By Michael Johnson

Now Try Something Weirder: How to Keep Having Great Ideas and Survive in the Creative Business

Why this book?

A relatively small, informal book filled with advice on how to keep having great ideas and how to survive in the creative business. Valuable even in you only pick up for a minute.


When you buy a book we may earn a small commission.

The Process: A New Foundation in Art and Design

By Richard Wilde, Judith Wilde

The Process: A New Foundation in Art and Design

Why this book?

If any book can explain why there’s always more than one way to solve a visual problem, this is it. The book shares a compendium of 13 experimental projects, each designed to teach conceptual thinking and problem solving to art and design students.


When you buy a book we may earn a small commission.

Random Book Lists