The best books on visual branding

The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery.

This book does… show more.

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth… show more.

Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners

First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking.

Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world's biggest brands and engages people with messages that matter. Packed with illustrations showcasing… show more.

With 233 (to be exact) hints, tips, and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day).

Internationally award-winning graphic designer Michael Johnson draws on more than 30 years' experience (his CV clocks up eight creative posts, three dismissals, and the launch of his own business) to share his ultimate secrets to enviable success ... who said you should keep your secrets closely guarded?

Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations—and generally gain covetable creative confidence? Sometimes the solution… show more.

The Process is a compendium of 17 experimental art and design projects geared toward teaching college art students what is needed to become an artist.

The projects, created by Judith Wilde and Richard Wilde, focus on developing formal excellence and a strong sense of aesthetics, along with the ability to generate new ideas.