I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.
By David Airey
Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
When you buy a book we may earn a small commission.
By Alan Fletcher
A seminal classic for any graphic designer. “A primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain, and the imagination.”
When you buy a book we may earn a small commission.
By Michael Johnson
Few people have more experience in the field of visual branding than Michael Johnson of London-based johnson banks. In my humble opinion, this tome is one of Michael’s greatest contributions to the profession.
When you buy a book we may earn a small commission.
By Greg Quinton, Beryl McAlhone, David Staurt, Nick Asbury
The world of design could do with more wit, and the examples within are a wonderful testament to the difference it makes. Almost guaranteed to bring a smile to your face.
When you buy a book we may earn a small commission.
By Michael Johnson
A relatively small, informal book filled with advice on how to keep having great ideas and how to survive in the creative business. Valuable even in you only pick up for a minute.
When you buy a book we may earn a small commission.
By Richard Wilde, Judith Wilde
If any book can explain why there’s always more than one way to solve a visual problem, this is it. The book shares a compendium of 13 experimental projects, each designed to teach conceptual thinking and problem solving to art and design students.
When you buy a book we may earn a small commission.
