Branding

By Michael Johnson,

Book cover of Branding: In Five and a Half Steps

Book description

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In Branding,…

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Why read it?

1 author picked Branding as one of their favorite books. Why do they recommend it?

Few people have more experience in the field of visual branding than Michael Johnson of London-based johnson banks. In my humble opinion, this tome is one of Michael’s greatest contributions to the profession.

From David's list on visual branding.

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