The Art of Looking Sideways

By Alan Fletcher,

Book cover of The Art of Looking Sideways

Book description

The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the…

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Why read it?

1 author picked The Art of Looking Sideways as one of their favorite books. Why do they recommend it?

A seminal classic for any graphic designer. “A primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain, and the imagination.”

From David's list on visual branding.

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