100 books like The Art of Looking Sideways

By Alan Fletcher,

Here are 100 books that The Art of Looking Sideways fans have personally recommended if you like The Art of Looking Sideways. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Branding: In Five and a Half Steps

David Airey Author Of Identity Designed: The Definitive Guide to Visual Branding

From my list on visual branding.

Why am I passionate about this?

I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.

David's book list on visual branding

David Airey Why did David love this book?

Few people have more experience in the field of visual branding than Michael Johnson of London-based johnson banks. In my humble opinion, this tome is one of Michael’s greatest contributions to the profession.

By Michael Johnson,

Why should I read it?

1 author picked Branding as one of their favorite books, and they share why you should read it.

What is this book about?

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth…


Book cover of A Smile in the Mind: Witty Thinking in Graphic Design

David Airey Author Of Identity Designed: The Definitive Guide to Visual Branding

From my list on visual branding.

Why am I passionate about this?

I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.

David's book list on visual branding

David Airey Why did David love this book?

The world of design could do with more wit, and the examples within are a wonderful testament to the difference it makes. Almost guaranteed to bring a smile to your face.

By Greg Quinton, Beryl McAlhone, David Staurt , Nick Asbury

Why should I read it?

1 author picked A Smile in the Mind as one of their favorite books, and they share why you should read it.

What is this book about?

Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners

First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking.

Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world's biggest brands and engages people with messages that matter. Packed with illustrations showcasing…


Book cover of Now Try Something Weirder: How to Keep Having Great Ideas and Survive in the Creative Business

David Airey Author Of Identity Designed: The Definitive Guide to Visual Branding

From my list on visual branding.

Why am I passionate about this?

I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.

David's book list on visual branding

David Airey Why did David love this book?

A relatively small, informal book filled with advice on how to keep having great ideas and how to survive in the creative business. Valuable even in you only pick up for a minute.

By Michael Johnson,

Why should I read it?

1 author picked Now Try Something Weirder as one of their favorite books, and they share why you should read it.

What is this book about?

With 233 (to be exact) hints, tips, and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day).

Internationally award-winning graphic designer Michael Johnson draws on more than 30 years' experience (his CV clocks up eight creative posts, three dismissals, and the launch of his own business) to share his ultimate secrets to enviable success ... who said you should keep your secrets closely guarded?

Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations—and generally gain covetable creative confidence? Sometimes the solution…


Book cover of The Process: A New Foundation in Art and Design

David Airey Author Of Identity Designed: The Definitive Guide to Visual Branding

From my list on visual branding.

Why am I passionate about this?

I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.

David's book list on visual branding

David Airey Why did David love this book?

If any book can explain why there’s always more than one way to solve a visual problem, this is it. The book shares a compendium of 13 experimental projects, each designed to teach conceptual thinking and problem solving to art and design students.

By Richard Wilde, Judith Wilde,

Why should I read it?

1 author picked The Process as one of their favorite books, and they share why you should read it.

What is this book about?

The Process is a compendium of 17 experimental art and design projects geared toward teaching college art students what is needed to become an artist.

The projects, created by Judith Wilde and Richard Wilde, focus on developing formal excellence and a strong sense of aesthetics, along with the ability to generate new ideas.


Book cover of The Unknown Craftsman: A Japanese Insight Into Beauty

Strother Purdy Author Of Doormaking: Materials, Techniques, and Projects for Building Your First Door

From my list on on working with your hands.

Why am I passionate about this?

As a teenager, I worked on cars and motorcycles in my spare time while apprenticing in an architectural millwork shop, paneling the homes of the rich and famous. Thus I discovered the great joys and satisfactions of working with my hands. After a long stint in graduate school, then four years as an editor at Fine Woodworking magazine and for Taunton Press books, I opened a custom design furniture business in 2000. Travel, writing, and reading are aligned passions, and I’ve lived, taught English, and woodworking here and abroad in France, Slovakia, India, and Japan.

Strother's book list on on working with your hands

Strother Purdy Why did Strother love this book?

They say that travel opens the mind in ways that staying home doesn’t. Books can take you places you can’t otherwise go. So with Yanagi, I got to visit the mind of an early 20th-century Japanese craft connoisseur who looked at thousand-year-old (plain and unassuming) tea bowls and wondered why they’re utterly beautiful and treasured (the best fetch huge sums at auctions–$25million recently for one). Yanagi’s exploration of how the hands of craftsmen can unknowingly and unintentionally create objects of great beauty was both fascinating as it was challenging. It made my shop work a hundred times more enjoyable.

By Soetsu Yanagi,

Why should I read it?

2 authors picked The Unknown Craftsman as one of their favorite books, and they share why you should read it.

What is this book about?

craftsman working in a set tradition for a lifetime? What is the value of handwork? Why should even the roughly lacquered rice bowl of a Japanese farmer be thought beautiful? The late Soetsu Yanagi was the first to fully explore the traditional Japanese appreciation for objects born, not made.' Mr. Yanagi sees folk art as a manifestation of the essential world from which art, philosophy, and religion arise and in which the barriers between them disappear. The implications of the author's ideas are both far-reaching and practical. Soetsu Yanagi is often'


Book cover of Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

Cory Lebson Author Of The UX Careers Handbook

From my list on starting in user experience (UX) design and research.

Why am I passionate about this?

There is a scene in the 1960 movie adaptation of The Time Traveler by HG Wells where the protagonist goes rapidly into the future as he watches a whole city spin into existence around him. That’s how I feel about my career. I started in 1994 and have watched UX grow into an incredible field! I’ve run my own business since 2008 focused exclusively on qualitative research consulting while also doing all sorts of exciting thought leadership activities – from writing to speaking to creating a number of courses on LinkedIn Learning – and I love to build my UX network too! I live in Silver Spring, Maryland.

Cory's book list on starting in user experience (UX) design and research

Cory Lebson Why did Cory love this book?

As a UX researcher myself, I love how this book explains UX research methods simply and clearly.

I appreciate how it presents everything within a rich background of context and history. For me, this is the book I go to when I need to figure out how to best explain some research approach to a client.

I also appreciate how it also includes sections on myths and incorrect ideas which helps me when I sometimes need to explain to a client why their approach may need to be adjusted to be more methodologically correct.

Finally, I think this is a great book for UX designers to understand when and how to involve research in their efforts.

By David Travis, Philip Hodgson,

Why should I read it?

1 author picked Think Like a UX Researcher as one of their favorite books, and they share why you should read it.

What is this book about?

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

Key Features…


Book cover of A Book about Design: Complicated Doesn't Make It Good

Sam Ita Author Of Fun with Origami Animals Kit: 40 Different Animals! Includes Colorfully Patterned Folding Sheets!

From my list on creative dads.

Why am I passionate about this?

When my kids were toddlers, there was a Burger King in the neighborhood with an indoor playground. It was glorious. A random guy walked up to me while we were there. “How do you do it, you know, the whole Dad thing” he asked. "Well… you don’t necessarily need to do a whole lot. Mostly just show up. Stick around." Never mentioned that by this time, I’d written and/or illustrated at least a couple dozen children’s books. I asked my nine-year-old daughter how she’d describe me as a Dad. “Most people think you’re creative, but I think you’re pretty average.” That’s good enough for me.

Sam's book list on creative dads

Sam Ita Why did Sam love this book?

This book does an amazing job of introducing kids to visual thinking and communication. Crucial skills in this day and age.

Bold lines and primary colors clearly demonstrate the basic principles of design and composition without pretense or jargon. After countless rereadings, my copy endured tape repairs and ultimately complete destruction at the hands of my daughter. You always hurt the ones you love. Highly recommended.

By Mark Gonyea,

Why should I read it?

1 author picked A Book about Design as one of their favorite books, and they share why you should read it. This book is for kids age 9, 10, 11, and 12.

What is this book about?

Design is all about the perception of size, shape, and color.

A fabulous and fun introduction to the concepts of design

A Book About Design: Complicated Doesn't Make It Good takes a most creative approach to introducing young (and not-so-young) readers to the fundamental elements of design. Using simple shapes, lines, and a sense of humor, this book explains why complicated doesn't make it good-and why that matters. Mark Gonyea opens up the world of design and makes it accessible to young artists and non-artists alike.

A Children's Book-of-the-Month Club Selection
A JUNIOR LIBRARY GUILD SELECTION


Book cover of The Absolute Guide to Dashboarding and Reporting with Power Bi: How to Design and Create a Financial Dashboard with Power Bi - End to End

Bill Jelen Author Of Power Excel 2019 with MrExcel: Master Pivot Tables, Subtotals, VLOOKUP, Power Query, Dynamic Arrays & Data Analysis

From my list on to go from Excel to Power Query and Power BI.

Why am I passionate about this?

I’ve been running the MrExcel website since 1998 and have written 66 books about Excel. I am an Excel generalist – I know a fair amount about almost every aspect of Excel. But I respect the specialists who become experts on one part of Excel and offer deep knowledge dives into those portions of Excel. Cleaning data with Power Query, calculating “impossible” calculations with DAX, and then presenting them on interactive dashboards are some of the deep dives that you will learn on this list.

Bill's book list on to go from Excel to Power Query and Power BI

Bill Jelen Why did Bill love this book?

Kasper DeJonge works at Microsoft on the Power Query team. Before joining Microsoft, he was a data analyst, just like you. In this book, Kasper walks a data analyst through the steps of modelling your Excel data and getting it published on a Power BI dashboard. Along the way, his examples are designed to get you up to speed with the important aspects of Power BI.

By Kasper De Jonge,

Why should I read it?

1 author picked The Absolute Guide to Dashboarding and Reporting with Power Bi as one of their favorite books, and they share why you should read it.

What is this book about?

Written by a member of Microsoft's Power BI team, this book provides a practical step by step guide on creating a financial dashboard using Power BI desktop and the PowerBI.com service. The book contains 6 chapters:
Introduction. Here I introduce the book, business intelligence and provide some history on Power BI Understanding Dashboards and Report. Here we talk about what dashboards and reports are and how they are used in Power BI. Finally we talk about how to decide what to put on your reports and dashboards. Collecting and preparing data. Here we install Power BI desktop, import data into…


Book cover of Content Design

Henneke Duistermaat Author Of How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

From my list on writing for the web.

Why am I passionate about this?

In 2012, I escaped my corporate job to found Enchanting Marketing. I had discovered I love writing and I love teaching people how to write even more. I help small business owners and solo flyers find their voice and share their ideas with gusto, so they can captivate, educate, and inspire their audience. I created this list with 5 book recommendations as a mini-course on writing for the web. There’s little overlap between the books; they all complement each other. Happy reading and happy writing! 

Henneke's book list on writing for the web

Henneke Duistermaat Why did Henneke love this book?

Content design is about creating content (not just written content but any type of content, including maps, infographics, and images) that best serves users’ needs, and it’s key to getting found and read online. 

This short guide in plain English features many examples of how to create content that pulls readers towards a website (rather than just pushing content outwards). I especially like the chapter on the science of reading as well as the chapter on job stories and user stories.

I love how practical this guide is. It’s written by someone who’s clearly been knee-deep in the trenches of content design. 

By Sarah Richards,

Why should I read it?

2 authors picked Content Design as one of their favorite books, and they share why you should read it.

What is this book about?

Between 2010 and 2014, Sarah Richards and her team at the United Kingdom’s Government Digital Service did what many thought impossible: they took over 400 separate government websites and transformed them into a single site designed to effectively serve its users. In doing so, they defined a new discipline: content design.

Content design isn’t graphic design or just copywriting under another name. Content design focuses on what content best serves the users’ needs, whether it be the written word, infographics, visuals, videos, or charts.

At the core of content design are the needs of the users—and this means determining what…


Book cover of Press Reset: Ruin and Recovery in the Video Game Industry

Caleb J. Ross Author Of Suddenly I was a Shark! My Time with What Remains of Edith Finch

From my list on to defend your video game obsession to non-gamers.

Why am I passionate about this?

I’m a lifelong video game obsessive. I think about video game worlds and my relationship with them in the ways most people think about family vacations to the beach or a trip with friends to Las Vegas. Every game I play is an opportunity to experience a new world, and a new culture, and to change myself along the way. Video games are a younger industry than either the music industry or the movie industry, but it’s more than 2.5x bigger than those two industries combined! There are reasons humans are so enamored by video games. The books on my list explore those reasons.

Caleb's book list on to defend your video game obsession to non-gamers

Caleb J. Ross Why did Caleb love this book?

Sometimes, defending your video game obsession means acknowledging that the video game industry is flawed. It’s best not to avoid necessary conversations about the negative impacts that video games can have on families and on personal health.

But while it would be tempting to cite flawed studies about games as a precursor to violence (a sub-recommendation for more about such flawed studies would be The Gaming Mind: A New Psychology of Videogames and the Power of Play by Alexander Kriss), Jason Schreier’s book instead digs into the “industry” part of the video games industry to explore systemic problems like overwork, the lack of unionization, and incredible wealth inequality.

The video game industry is huge (like, really huge. Like, 2.5x the size of the movie and music industry combined huge). Its enormity, combined with its lack of regulation and oversight, makes for a difficult foundation on which to build a life.…

By Jason Schreier,

Why should I read it?

1 author picked Press Reset as one of their favorite books, and they share why you should read it.

What is this book about?

THE INSTANT NEW YORK TIMES BESTSELLER. From the bestselling author of Blood, Sweat, and Pixels comes the next definitive, behind-the-scenes account of the video game industry: how some of the past decade's most renowned studios fell apart-and the stories, both triumphant and tragic, of what happened next.

Jason Schreier's groundbreaking reporting has earned him a place among the preeminent investigative journalists covering the world of video games. In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it.

The business…


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