Fans pick 100 books like Now Try Something Weirder

By Michael Johnson,

Here are 100 books that Now Try Something Weirder fans have personally recommended if you like Now Try Something Weirder. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Art of Looking Sideways

David Airey Author Of Identity Designed: The Definitive Guide to Visual Branding

From my list on visual branding.

Why am I passionate about this?

I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.

David's book list on visual branding

David Airey Why did David love this book?

A seminal classic for any graphic designer. “A primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain, and the imagination.”

By Alan Fletcher,

Why should I read it?

1 author picked The Art of Looking Sideways as one of their favorite books, and they share why you should read it.

What is this book about?

The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery.

This book does…


Book cover of Branding: In Five and a Half Steps

David Airey Author Of Identity Designed: The Definitive Guide to Visual Branding

From my list on visual branding.

Why am I passionate about this?

I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.

David's book list on visual branding

David Airey Why did David love this book?

Few people have more experience in the field of visual branding than Michael Johnson of London-based johnson banks. In my humble opinion, this tome is one of Michael’s greatest contributions to the profession.

By Michael Johnson,

Why should I read it?

1 author picked Branding as one of their favorite books, and they share why you should read it.

What is this book about?

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth…


Book cover of A Smile in the Mind: Witty Thinking in Graphic Design

David Airey Author Of Identity Designed: The Definitive Guide to Visual Branding

From my list on visual branding.

Why am I passionate about this?

I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.

David's book list on visual branding

David Airey Why did David love this book?

The world of design could do with more wit, and the examples within are a wonderful testament to the difference it makes. Almost guaranteed to bring a smile to your face.

By David Staurt, Beryl McAlhone, Nick Asbury , Greg Quinton

Why should I read it?

1 author picked A Smile in the Mind as one of their favorite books, and they share why you should read it.

What is this book about?

Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners

First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking.

Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world's biggest brands and engages people with messages that matter. Packed with illustrations showcasing…


Book cover of The Process: A New Foundation in Art and Design

David Airey Author Of Identity Designed: The Definitive Guide to Visual Branding

From my list on visual branding.

Why am I passionate about this?

I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.

David's book list on visual branding

David Airey Why did David love this book?

If any book can explain why there’s always more than one way to solve a visual problem, this is it. The book shares a compendium of 13 experimental projects, each designed to teach conceptual thinking and problem solving to art and design students.

By Richard Wilde, Judith Wilde,

Why should I read it?

1 author picked The Process as one of their favorite books, and they share why you should read it.

What is this book about?

The Process is a compendium of 17 experimental art and design projects geared toward teaching college art students what is needed to become an artist.

The projects, created by Judith Wilde and Richard Wilde, focus on developing formal excellence and a strong sense of aesthetics, along with the ability to generate new ideas.


Book cover of Inside Art Direction: Interviews and Case Studies

Robin Landa Author Of Advertising by Design: Generating and Designing Creative Ideas Across Media

From my list on creative advertising, art direction, and typography.

Why am I passionate about this?

I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.

Robin's book list on creative advertising, art direction, and typography

Robin Landa Why did Robin love this book?

For many years, Brower was the art director at PRINT magazine and before that at esteemed book publishing houses. He is a brilliant art director and book designer, and we were co-authors a while back. In this book, Brower explores what art directors do in a design studio vs. a corporation, how the role is different than being a graphic designer and much more. Great interviews with pros are included are well. I admire Brower's award-winning cover and interior design of his book.

By Steven Brower,

Why should I read it?

1 author picked Inside Art Direction as one of their favorite books, and they share why you should read it.

What is this book about?

Honorable Mention in the Foreword Indie Awards 2016

For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike.

Through interviews with 18 art directors working in…


Book cover of Revealing Illustrations: The Art of James McMullan

David Chelsea Author Of Perspective! for Comic Book Artists

From my list on making you a better artist.

Why am I passionate about this?

Although I have been a professional artist for over forty years, I have never yet gotten to the point where I imagine I have it all figured out. There are always new techniques to learn, and new mediums to explore. The books on this list are ones I have found helpful in nudging me in new and productive directions. 

David's book list on making you a better artist

David Chelsea Why did David love this book?

James McMullan is one of America’s preeminent illustrators, working consistently from the 60s to today. He may be most familiar for his long series of posters for Broadway shows at Lincoln Center, but he has also done magazine illustrations, children's books, record covers, and animation. Running parallel to his illustration work has been a long career in teaching, principally at New York’s School of Visual Arts (for which he also has done a series of subway posters). I was privileged to take his SVA illustration course– which had a stringent portfolio review – for two years early in my career, about the time this book appeared. No collection of greatest hits, or even a guide to achieving McMullan’s juicy watercolor style, this is a thoroughly candid tour through an illustrator’s work process, including a generous selection of preliminary sketches and reference photos.

Like many of the students who passed through…

By James McMullan,

Why should I read it?

1 author picked Revealing Illustrations as one of their favorite books, and they share why you should read it.

What is this book about?

signed hardback book with dust jacket titled REVEALING ILLUSTRATIONS.


Book cover of Japanese Design: A Survey Since 1950

Naomi Pollock Author Of Japanese Design Since 1945: A Complete Sourcebook

From my list on the best of Japanese product design.

Why am I passionate about this?

Since I came to architecture through classical archeology, writing about design was kind of like coming home. I made the switch to journalism after moving to Tokyo. At that time, Japan’s economy was going strong, boom cranes were everywhere, and the worldwide appetite for information about new construction was robust. An outgrowth of my success documenting architecture, my interest in design was sparked partly by the chairs and teapots created by Japanese architects but also by the superb array of daily-use goods available in Japan. The dearth of information about these items and their designers led me to cover design at various scales. 

Naomi's book list on the best of Japanese product design

Naomi Pollock Why did Naomi love this book?

I first encountered this book many years before I began my own.

It accompanied a marvelous exhibit launched by the Philadelphia Museum of Art which, sadly, I did not see in person. Arranged by decade, the body of the book features individual products from the 1950s to the 1990s.

This reveals the overlap between different design disciplines and the cross-fertilization of ideas. I love the large photos which pull you in and make you want to read the texts. The supporting essays were contributed by many of the most important design luminaries at work in Japan.

By the time I was working on my book, many of them were already gone. 

By Kathryn B. Hiesinger (editor), Felice Fischer (editor),

Why should I read it?

1 author picked Japanese Design as one of their favorite books, and they share why you should read it.

What is this book about?

Shows the evolution of Japanese commercial designs over the last five decades


Book cover of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

Mike Michalowicz Author Of Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

From my list on lead with confidence and grow a thriving business.

Why am I passionate about this?

By my 35th birthday, I had founded and sold two multi-million dollar companies…and proceeded to lose my entire fortune. I started all over again, driven to find better ways to grow healthy and strong businesses. I've devoted my life to the research and delivery of innovative, impactful entrepreneurial strategies to support the sustainability of businesses everywhere. My ultimate goal is to simplify entrepreneurship and help business owners avoid common pitfalls through keynote speaking and business authorship. It's all about serving!

Mike's book list on lead with confidence and grow a thriving business

Mike Michalowicz Why did Mike love this book?

Dorie and I have worked together in the past on webinars, masterminds, and the like, and I always learn something from her professor brain! In Stand Out, the message is that to make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action.

But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there.

By Dorie Clark,

Why should I read it?

1 author picked Stand Out as one of their favorite books, and they share why you should read it.

What is this book about?

Standing out is no longer optional. Learn how to become a thought leader - the agenda setter, the go-to person - with Dorie Clark's Stand Out.

Too many people believe that if they keep their heads down and work hard, they'll gain the recognition they deserve. But that's simply not true anymore. To get noticed, create true job security, and make a difference in the world, you have to make sure your ideas get noticed.

Drawing on interviews with thought leaders including Seth Godin, David Allen and Daniel Pink, Dorie Clark shows you how to break through the clamour of…


Book cover of The New Arts Entrepreneur: Navigating the Arts Ecologies

Rich Holly Author Of Marjoring In Music: All the Stuff You Need to Know

From my list on supercharging your arts career.

Why am I passionate about this?

When I look back at my childhood, I can easily find examples of my mother grooming me for leadership – she taught me how to budget my money while I was in kindergarten, helped me understand contracts when I was in seventh grade, and so on. Little did I know how important those skills would be while navigating (first) the music world and later the world of all the arts. I’ve been fortunate enough to perform worldwide and serve in several noted arts leadership positions thanks to the guidance and support of several mentors, and I would love for all artists to have those same opportunities.

Rich's book list on supercharging your arts career

Rich Holly Why did Rich love this book?

Much like my previous recommendation, The New Arts Entrepreneur will help artists understand the items they need to consider and the steps they can take in order to move their career to the next level, whether their focus is an arts-related business endeavor or their own personal artistry.

By Gary Beckman,

Why should I read it?

1 author picked The New Arts Entrepreneur as one of their favorite books, and they share why you should read it.

What is this book about?

The New Arts Entrepreneur is the first uniquely designed pedagogy for arts entrepreneurship educators and students. Melding an arts-first approach with understandable entrepreneurial concepts and newly formulated tools, the text helps arts students to envision themselves as an entrepreneurial CEO, not simply another random entrepreneur flailing through a maze of well-worn entrepreneurial suggestions that don't fit.

At the core of the text are the entrepreneurial ecologies of the arts. The ecologies provide a framework to envision an entrepreneurial horizon for almost any arts-based business, included those ventures seeking to impact the production of art. In addition to this revolutionary framework,…


Book cover of Creative Confidence: Unleashing the Creative Potential Within Us All

Muhammad Mashhood Alam Author Of Transforming an Idea Into a Business with Design Thinking: The Structured Approach from Silicon Valley for Entrepreneurs and Leaders

From my list on design thinking, innovation, and entrepreneurship.

Why am I passionate about this?

I've been driving innovation in various capacities with world’s leading companies and start-ups for the last 23 years in Silicon Valley. I've been granted six US patents, won two prestigious design awards including the Red Dot award, and published a book on transforming an idea into a business using Design Thinking. What I've learnt is that at the core of any successful business lies the value to the end user who uses the solutions. As I got exposed to Design Thinking earlier on in my career, I realized its immense power in delivering human-centered innovations. I regularly speak at several industry & entrepreneurial events and various business schools around the world. 

Muhammad's book list on design thinking, innovation, and entrepreneurship

Muhammad Mashhood Alam Why did Muhammad love this book?

Creative Confidence is a book that explores the idea that everyone has the ability to be creative, and that creativity can be a powerful tool for innovation and problem-solving.

Kelley argues that many people believe that creativity is a rare and elusive talent that only a select few possess, but in reality, everyone can develop their creative abilities with practice and effort.

Kelley provides numerous examples of individuals and organizations that have successfully used creativity to solve complex problems and create innovative solutions.

He also offers practical strategies and exercises for developing creative confidence, such as embracing failure, challenging assumptions, and experimenting with new ideas.

I have personally seen the benefits of creative confidence in my work and the work of others around me.

By Tom Kelley, David Kelley,

Why should I read it?

2 authors picked Creative Confidence as one of their favorite books, and they share why you should read it.

What is this book about?

A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the 'creative types'. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative.

In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the world's top companies and design firms, David and Tom Kelley…


Book cover of The Art of Looking Sideways
Book cover of Branding: In Five and a Half Steps
Book cover of A Smile in the Mind: Witty Thinking in Graphic Design

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