Why am I passionate about this?
Since I came to architecture through classical archeology, writing about design was kind of like coming home. I made the switch to journalism after moving to Tokyo. At that time, Japan’s economy was going strong, boom cranes were everywhere, and the worldwide appetite for information about new construction was robust. An outgrowth of my success documenting architecture, my interest in design was sparked partly by the chairs and teapots created by Japanese architects but also by the superb array of daily-use goods available in Japan. The dearth of information about these items and their designers led me to cover design at various scales.
Naomi's book list on the best of Japanese product design
Why did Naomi love this book?
Several years ago, when I was living in Tokyo, I needed a blender.
So, I went to MUJI and bought the one they had on offer. It was smaller than a US model, but the components fit together so easily, and the blades did their job so efficiently. I had to marvel. Unsurprisingly, the appliance I purchased was the product of Naoto Fukasawa who has a gift for making ordinary, everyday goods better. They practically intuit the user’s movement. Like my blender, these are things one buys to fulfill a basic need. But then cannot imagine living without them.
Filled with first-person explanations, this book is a window into the mind of one of Japan’s most accomplished designers.
1 author picked Naoto Fukasawa as one of their favorite books, and they share why you should read it.
A brand new monograph on one of Japan's best-known product designers, featuring more than 100 of his latest works
Naoto Fukasawa's simple, restrained, and user-friendly products have an extraordinarily universal appeal. Featuring more than 100 of his latest designs, including furniture, phones, watches, fashion, luggage, and accessories, Naoto Fukasawa: Embodiment perfectly captures Fukasawa's perspective on the dynamic interplay between people, places, and things.
It places the designer's products into the context of the contemporary design world and offers a first-hand account of Fukasawa's design philosophy.