Naoto Fukasawa

By Naoto Fukasawa,

Book cover of Naoto Fukasawa: Embodiment

Book description

A brand new monograph on one of Japan's best-known product designers, featuring more than 100 of his latest works

Naoto Fukasawa's simple, restrained, and user-friendly products have an extraordinarily universal appeal. Featuring more than 100 of his latest designs, including furniture, phones, watches, fashion, luggage, and accessories, Naoto Fukasawa: Embodiment…

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

Why read it?

1 author picked Naoto Fukasawa as one of their favorite books. Why do they recommend it?

Several years ago, when I was living in Tokyo, I needed a blender.

So, I went to MUJI and bought the one they had on offer. It was smaller than a US model, but the components fit together so easily, and the blades did their job so efficiently. I had to marvel. Unsurprisingly, the appliance I purchased was the product of Naoto Fukasawa who has a gift for making ordinary, everyday goods better. They practically intuit the user’s movement. Like my blender, these are things one buys to fulfill a basic need. But then cannot imagine living without them.


From Naomi's list on the best of Japanese product design.

Want books like Naoto Fukasawa?

Our community of 11,000+ authors has personally recommended 100 books like Naoto Fukasawa.

Browse books like Naoto Fukasawa

5 book lists we think you will like!

Interested in Japan, industrial design, and Tokyo?

11,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about Japan, industrial design, and Tokyo.

Japan Explore 484 books about Japan
Industrial Design Explore 12 books about industrial design
Tokyo Explore 89 books about Tokyo