15 books like In Good Shape

By Stephen Bayley,

Here are 15 books that In Good Shape fans have personally recommended if you like In Good Shape. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Populuxe

John Wall Author Of Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design

From my list on explore American consumer culture.

Why am I passionate about this?

I’m an author and former journalist with a fascination with design and consumer culture. I’ve been writing about design and pop culture since completing an assignment on Jack Telnack’s Ford Taurus and Thunderbird designs for a national news magazine. My interest deepened when I moved to daily journalism and wrote about Raymond Loewy’s design for the S-1 Pennsylvania Railroad locomotive. When the newspaper industry began cratering in a blizzard of mergers, buyouts, and bad management, I spent 25 years working in media relations at Penn State and Juniata College. I looked for an involving side project as a respite from writing professorial profiles and found safe haven with the life and legacy of Raymond Loewy. 

John's book list on explore American consumer culture

John Wall Why did John love this book?

Populuxe was the first book I read that connected art, consumerism, and industrial design in clear, pointed, and witty language. Hine, an author as well as a critic for the Philadelphia Inquirer, covers what he calls “America’s spending spree” decade (1954-1964), by showing the connections revealed by shoppers’ choice of cars, homes, furniture, and appliances. Populuxe resonated for me because Hine wielded the tools of the critic and the historian and explained the art and design influences to be found in dishwashers, tailfins, and Naughyde. My curiosity about why people buy certain products was piqued by Hine’s analysis and showed readers that not all essays on art and design need to drip with impenetrable prose or obtuse insights.

By Thomas Hine,

Why should I read it?

1 author picked Populuxe as one of their favorite books, and they share why you should read it.

What is this book about?

The decade from 1954 to 1964 was one of America's great shopping sprees. Never before were there so many people able to acquire so many things, and never before was there such a choice. Thomas Hine calls it Populuxe--populism and popularity and luxury, plus a totally unnecessary "e" to give it a little class; the word itself is as synthetic as the world it denotes. With the help of more than 250 amazing and amusing pictures in black and white and color (and what colors!), Thomas Hine explores, recaptures and explains this glorious, vanished world of hopes and dreams and…


Book cover of Where the Suckers Moon: The Life and Death of an Advertising Campaign

John Wall Author Of Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design

From my list on explore American consumer culture.

Why am I passionate about this?

I’m an author and former journalist with a fascination with design and consumer culture. I’ve been writing about design and pop culture since completing an assignment on Jack Telnack’s Ford Taurus and Thunderbird designs for a national news magazine. My interest deepened when I moved to daily journalism and wrote about Raymond Loewy’s design for the S-1 Pennsylvania Railroad locomotive. When the newspaper industry began cratering in a blizzard of mergers, buyouts, and bad management, I spent 25 years working in media relations at Penn State and Juniata College. I looked for an involving side project as a respite from writing professorial profiles and found safe haven with the life and legacy of Raymond Loewy. 

John's book list on explore American consumer culture

John Wall Why did John love this book?

Randall Rothenberg, an advertising industry reporter for The New York Times, applied the Tracy Kidder Method of journalistic immersion in a process or profession to a single advertising campaign from start to finish. He chose wisely, focusing on the then up-and-coming Weiden + Kennedy—an ad agency riding the success of Nike’s “Bo Knows” commercials. His choice of product? Subaru of America, which, at the time, was the cellar-dweller of Japanese imports. Rothenberg effortlessly captures the high-stakes tension of the ad industry while not neglecting aspects of the industry that are more smoke and mirrors than research-grounded truths.

Rothenberg is exceptional at providing windows into advertising history as his story unfolds. Throughout the span of the campaign, he unsparingly documents inspiration, idiocy (W+K assigns a creative director who hates cars), and an intimate look at how advertising works.

By Randall Rothenberg,

Why should I read it?

1 author picked Where the Suckers Moon as one of their favorite books, and they share why you should read it.

What is this book about?

"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. 

As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign.

One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and…


Book cover of Engines of Change: A History of the American Dream in Fifteen Cars

John Wall Author Of Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design

From my list on explore American consumer culture.

Why am I passionate about this?

I’m an author and former journalist with a fascination with design and consumer culture. I’ve been writing about design and pop culture since completing an assignment on Jack Telnack’s Ford Taurus and Thunderbird designs for a national news magazine. My interest deepened when I moved to daily journalism and wrote about Raymond Loewy’s design for the S-1 Pennsylvania Railroad locomotive. When the newspaper industry began cratering in a blizzard of mergers, buyouts, and bad management, I spent 25 years working in media relations at Penn State and Juniata College. I looked for an involving side project as a respite from writing professorial profiles and found safe haven with the life and legacy of Raymond Loewy. 

John's book list on explore American consumer culture

John Wall Why did John love this book?

Examining automobiles people buy offers, if not a window into their soul, then a peek into their personal values. Ingrassia, a Wall Street Journal automotive reporter, guides us down a freeway of history and consumerism that “begat the middle class, the suburbs, shopping malls, McDonald's, Taco Bell, drive-through banking and other things.” He traces our romance with tires, horsepower, and wood-trimmed interiors through 15 models ranging from the Model T to the Prius. As stories of the Corvette, Jeep, GTO, VW Beetle and VWMicrobus, the unfairly maligned Chevy Corvair, and others roll by, Ingrassia integrates how each successive model forever changed customer desires and the often-cramped minds of auto executives. His cruise-control writing style rewards us with a smooth journey among the cars of our dreams.

By Paul Ingrassia,

Why should I read it?

1 author picked Engines of Change as one of their favorite books, and they share why you should read it.

What is this book about?

From Pulitzer Prize-winning journalist Paul Ingrassia comes a narrative of America like no other: a cultural history that explores how cars have both propelled and reflected the national experience—from the Model T to the Prius.

A narrative like no other: a cultural history that explores how cars have both propelled and reflected the American experience— from the Model T to the Prius.

From the assembly lines of Henry Ford to the open roads of Route 66, from the lore of Jack Kerouac to the sex appeal of the Hot Rod, America’s history is a vehicular history—an idea brought brilliantly to…


Book cover of The Fifties

John Wall Author Of Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design

From my list on explore American consumer culture.

Why am I passionate about this?

I’m an author and former journalist with a fascination with design and consumer culture. I’ve been writing about design and pop culture since completing an assignment on Jack Telnack’s Ford Taurus and Thunderbird designs for a national news magazine. My interest deepened when I moved to daily journalism and wrote about Raymond Loewy’s design for the S-1 Pennsylvania Railroad locomotive. When the newspaper industry began cratering in a blizzard of mergers, buyouts, and bad management, I spent 25 years working in media relations at Penn State and Juniata College. I looked for an involving side project as a respite from writing professorial profiles and found safe haven with the life and legacy of Raymond Loewy. 

John's book list on explore American consumer culture

John Wall Why did John love this book?

Halberstam, known for big, thick books centered around big American themes, treads the same ground as Thomas Hine’s Populuxe. Instead of concentrating on refrigerators and roadsters, Halberstam tackles the political, social, economic, and cultural change in America during the 1950s—essentially, he examined the rivets in the launching pad for the American Century. Halberstam’s great gift of teasing out stories of long-overlooked contributors is put to effortless use here as we meet Kemmons Wilson, founder of the Holiday Inn hotels, the McDonald brothers, auto designer Harley Earl, ad man Rosser Reeves and Goody Pincus, developer of the birth control pill. Other, more famous connectors are duly noted—Elvis, McCarthy, MacArthur, Ozzie Nelson, Uncle Miltie—but in the end, Halberstam’s book is an inspiration (and a template) for writers of cultural history.

By David Halberstam,

Why should I read it?

1 author picked The Fifties as one of their favorite books, and they share why you should read it.

What is this book about?

The Fifties is a sweeping social, political, economic, and cultural history of the ten years that Halberstam regards as seminal in determining what our nation is today. Halberstam offers portraits of not only the titans of the age: Eisenhower Dulles, Oppenheimer, MacArthur, Hoover, and Nixon, but also of Harley Earl, who put fins on cars; Dick and Mac McDonald and Ray Kroc, who mass-produced the American hamburger; Kemmons Wilson, who placed his Holiday Inns along the nation's roadsides; U-2 pilot Gary Francis Powers; Grace Metalious, who wrote Peyton Place; and "Goody" Pincus, who led the team that invented the Pill.…


Book cover of Emotional Design: Why We Love (or Hate) Everyday Things

Mark Wells Author Of User Experience Design: An Introduction to Creating Interactive Digital Spaces

From my list on thinking differently about UX design.

Why am I passionate about this?

I've always had a creative curiosity that involves making, designing, and finding creative solutions to problems, this led me to using digital tools and lecturing in interactive media. As technology, society, and design have developed so to has my knowledge and experience in these fields enabling me to understand and develop the unique skills that are required to create successful solutions in the digital design process. I do this through creating and designing interventions in the physical space to ask questions and raise awareness of our use of technology and the impact on our awareness of time and space and the world around us.

Mark's book list on thinking differently about UX design

Mark Wells Why did Mark love this book?

In this book Don Norman, through human centered design, unpacks and helps us understand the value and impact that the objects around us can have.

He helps the reader see these objects from a fresh perspective. Through looking at the different ‘levels of design’visceral, behavioural, and reflective—and the importance of emotional machines, he explores the shared role that technology, design, and people play in manipulating their environment.

By Don Norman,

Why should I read it?

1 author picked Emotional Design as one of their favorite books, and they share why you should read it.

What is this book about?

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colourful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on…


Book cover of Naoto Fukasawa: Embodiment

Naomi Pollock Author Of Japanese Design Since 1945: A Complete Sourcebook

From my list on the best of Japanese product design.

Why am I passionate about this?

Since I came to architecture through classical archeology, writing about design was kind of like coming home. I made the switch to journalism after moving to Tokyo. At that time, Japan’s economy was going strong, boom cranes were everywhere, and the worldwide appetite for information about new construction was robust. An outgrowth of my success documenting architecture, my interest in design was sparked partly by the chairs and teapots created by Japanese architects but also by the superb array of daily-use goods available in Japan. The dearth of information about these items and their designers led me to cover design at various scales. 

Naomi's book list on the best of Japanese product design

Naomi Pollock Why did Naomi love this book?

Several years ago, when I was living in Tokyo, I needed a blender.

So, I went to MUJI and bought the one they had on offer. It was smaller than a US model, but the components fit together so easily, and the blades did their job so efficiently. I had to marvel. Unsurprisingly, the appliance I purchased was the product of Naoto Fukasawa who has a gift for making ordinary, everyday goods better. They practically intuit the user’s movement. Like my blender, these are things one buys to fulfill a basic need. But then cannot imagine living without them.

Filled with first-person explanations, this book is a window into the mind of one of Japan’s most accomplished designers. 

By Naoto Fukasawa,

Why should I read it?

1 author picked Naoto Fukasawa as one of their favorite books, and they share why you should read it.

What is this book about?

A brand new monograph on one of Japan's best-known product designers, featuring more than 100 of his latest works

Naoto Fukasawa's simple, restrained, and user-friendly products have an extraordinarily universal appeal. Featuring more than 100 of his latest designs, including furniture, phones, watches, fashion, luggage, and accessories, Naoto Fukasawa: Embodiment perfectly captures Fukasawa's perspective on the dynamic interplay between people, places, and things.

It places the designer's products into the context of the contemporary design world and offers a first-hand account of Fukasawa's design philosophy.


Book cover of The Psychology Of Everyday Things

Marian Petre Author Of Software Design Decoded: 66 Ways Experts Think

From my list on foundational perspectives on design.

Why am I passionate about this?

I ‘pick the brains’ of expert software developers to understand what makes them expert. I’ve spent decades studying how professional software developers reason and communicate about design and problem solving. Informed by the seminal books I’ve highlighted (among many others), my research is grounded in empirical studies of professionals in industry and draws on cognitive and social theory. Observing, talking to, and working with hundreds of professional software developers in organisations ranging from start-ups to the world’s major software companies has exposed actionable insights into the thinking that distinguishes high-performing teams.  

Marian's book list on foundational perspectives on design

Marian Petre Why did Marian love this book?

This book is a delightful example of what happens when someone engages eyes and mind: it provides important insights into the cussedness of things people design, by looking thoughtfully at simple, ‘everyday things’. 

In doing so, Norman both illustrates the constructive application of cognitive science in understanding design, and provides a compelling argument for user-centred design.

By Don Norman,

Why should I read it?

1 author picked The Psychology Of Everyday Things as one of their favorite books, and they share why you should read it.

What is this book about?

Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The book presents examples aplenty,among them, the VCR, computer, and office telephone, all…


Book cover of The Design of Everyday Things

Jamie Steane Author Of The Principles and Processes of Interactive Design

From my list on aspiring UX/UI designers in the digital age.

Why am I passionate about this?

I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.

Jamie's book list on aspiring UX/UI designers in the digital age

Jamie Steane Why did Jamie love this book?

This essential book by Don Norman does not need any more plugging, but it would be impossible to leave it out.

The book forms a brilliant introduction to User Experience Design by explaining how the design of everyday objects relies on an intuitive understanding of how they work. Once we translate this thinking from the physical to the digital world, we are halfway there as UX/UI designers.

By Don Norman,

Why should I read it?

4 authors picked The Design of Everyday Things as one of their favorite books, and they share why you should read it.

What is this book about?

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The…


Book cover of Japanese Design: A Survey Since 1950

Naomi Pollock Author Of Japanese Design Since 1945: A Complete Sourcebook

From my list on the best of Japanese product design.

Why am I passionate about this?

Since I came to architecture through classical archeology, writing about design was kind of like coming home. I made the switch to journalism after moving to Tokyo. At that time, Japan’s economy was going strong, boom cranes were everywhere, and the worldwide appetite for information about new construction was robust. An outgrowth of my success documenting architecture, my interest in design was sparked partly by the chairs and teapots created by Japanese architects but also by the superb array of daily-use goods available in Japan. The dearth of information about these items and their designers led me to cover design at various scales. 

Naomi's book list on the best of Japanese product design

Naomi Pollock Why did Naomi love this book?

I first encountered this book many years before I began my own.

It accompanied a marvelous exhibit launched by the Philadelphia Museum of Art which, sadly, I did not see in person. Arranged by decade, the body of the book features individual products from the 1950s to the 1990s.

This reveals the overlap between different design disciplines and the cross-fertilization of ideas. I love the large photos which pull you in and make you want to read the texts. The supporting essays were contributed by many of the most important design luminaries at work in Japan.

By the time I was working on my book, many of them were already gone. 

By Kathryn B. Hiesinger (editor), Felice Fischer (editor),

Why should I read it?

1 author picked Japanese Design as one of their favorite books, and they share why you should read it.

What is this book about?

Shows the evolution of Japanese commercial designs over the last five decades


Book cover of Mental Models: Aligning Design Strategy with Human Behavior

Abby Covert Author Of How to Make Sense of Any Mess: Information Architecture for Everybody

From my list on for becoming a stronger sensemaker.

Why am I passionate about this?

I am an information architect, writer, and community organizer on a mission to make information architecture education accessible to everybody. I started practicing IA in pure pursuit of stronger visual design, but in the two decades since have developed an insatiable appetite for understanding and teaching the practical skills that make people better sensemakers, regardless of their role or medium. The books I chose for this list are all foundational to me becoming the sensemaker that I am today. I offer them as suggestions because they are not the books you will find should you search for “Information Architecture” yet they have all become my go-to recommendations for helping others to strengthen their own sensemaking.

Abby's book list on for becoming a stronger sensemaker

Abby Covert Why did Abby love this book?

A mental model is our unique map of all our knowledge. Each person has their own, and we can’t see each other’s mental models or even see our own. Yet those maps dictate everything about how we show up and how we interpret the world around us. 

Mental Models by Indi Young is the best deep dive into this subject and stands as a must-read for anyone making things for other humans to make sense of. If you are going to succeed in practicing information architecture, you must become increasingly adept at understanding how other people think about the world. 

I recommend this book because it takes something theoretical and presents a solid methodological approach that anyone can grasp and adapt to their process as long as they are curious. This book also served as a major inspiration when writing How to Make Sense of Any Mess, as it…

By Indi Young,

Why should I read it?

1 author picked Mental Models as one of their favorite books, and they share why you should read it.

What is this book about?

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.


5 book lists we think you will like!

Interested in industrial design, Japan, and Philadelphia?

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