The Fifties

By David Halberstam,

Book cover of The Fifties

Book description

The Fifties is a sweeping social, political, economic, and cultural history of the ten years that Halberstam regards as seminal in determining what our nation is today. Halberstam offers portraits of not only the titans of the age: Eisenhower Dulles, Oppenheimer, MacArthur, Hoover, and Nixon, but also of Harley Earl,…

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Why read it?

1 author picked The Fifties as one of their favorite books. Why do they recommend it?

Halberstam, known for big, thick books centered around big American themes, treads the same ground as Thomas Hine’s Populuxe. Instead of concentrating on refrigerators and roadsters, Halberstam tackles the political, social, economic, and cultural change in America during the 1950s—essentially, he examined the rivets in the launching pad for the American Century. Halberstam’s great gift of teasing out stories of long-overlooked contributors is put to effortless use here as we meet Kemmons Wilson, founder of the Holiday Inn hotels, the McDonald brothers, auto designer Harley Earl, ad man Rosser Reeves and Goody Pincus, developer of the birth control pill. Other,…

From John's list on explore American consumer culture.

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