Why this book?
We start at the top with the Indian nation-state itself and how it has been turned into a brand. What lies behind the narrative of “emerging” economies as attractive destinations for foreign investors? Where does it come from and who does it serve? Establishing a persuasive link between identity politics, populist nationalism, and global capital, Ravinder Kaur offers a model of critical interdisciplinary scholarship on the present. From the World Economic Forum in Davos to the corridors of power in Delhi, Kaur’s interviews shed light on how Indian elites think of themselves in the world (and how this differs radically from the postcolonial dream of non-alignment and social democracy). The close reading of the “Incredible India” publicity campaign is especially innovative, bringing together visual analysis and political economy.
Brand New Nation: Capitalist Dreams and Nationalist Designs in Twenty-First-Century India
Why should I read it?
1 author picked Brand New Nation as one of their favorite books, and they share why you should read it.
What is this book about?
A Financial Times Best Book of the Year
The first book that examines India's mega-publicity campaigns to theorize the global transformation of the nation-state into an attractive investment destination.
The early twenty-first century was an optimistic moment of global futures-making. The chief narrative was the emergence of the BRICS nations-leading stars in the great spectacle of capitalist growth stories, branded afresh as resource-rich hubs of untapped talent and potential, and newly opened up for foreign investments. The old third-world nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. If the tantalizing…
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