Why am I passionate about this?
I'm a historian of global capitalism and South Asia, writing about corporations as they are and how they could be. I've looked at India with the eyes of an outsider, drawing on my experiences growing up in 1990s Eastern Europe during a time of political upheaval and shock privatizations as the old communist order crumbled. Having witnessed the rise of a new class of monopolists and oligarchs in its stead, I became interested in the many different ways capitalists exercise power in society over time and around the world, and how we as ordinary citizens relate to them. I'm now interested in thinkers, activists, and entrepreneurs who have tried to experiment with alternatives.
Mircea's book list on capitalism in 21st century India
Why did Mircea love this book?
We start at the top with the Indian nation-state itself and how it has been turned into a brand. What lies behind the narrative of “emerging” economies as attractive destinations for foreign investors? Where does it come from and who does it serve? Establishing a persuasive link between identity politics, populist nationalism, and global capital, Ravinder Kaur offers a model of critical interdisciplinary scholarship on the present. From the World Economic Forum in Davos to the corridors of power in Delhi, Kaur’s interviews shed light on how Indian elites think of themselves in the world (and how this differs radically from the postcolonial dream of non-alignment and social democracy). The close reading of the “Incredible India” publicity campaign is especially innovative, bringing together visual analysis and political economy.
1 author picked Brand New Nation as one of their favorite books, and they share why you should read it.
A Financial Times Best Book of the Year
The first book that examines India's mega-publicity campaigns to theorize the global transformation of the nation-state into an attractive investment destination.
The early twenty-first century was an optimistic moment of global futures-making. The chief narrative was the emergence of the BRICS nations-leading stars in the great spectacle of capitalist growth stories, branded afresh as resource-rich hubs of untapped talent and potential, and newly opened up for foreign investments. The old third-world nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. If the tantalizing…