Why did I love this book?
Surveillance Capitalism is a path-breaking work that highlights how a clutch of international digital monopolies are modifying our behaviour and predicting our preferences in a way in which human nature is threatened. The accumulation of vast wealth and the power that accompanies it enables a few corporate conglomerates to influence not only what we watch, hear and read but also anticipate our decisions and, in the process, are enabled to earn super-profits. This new era of capitalism is marked by extreme concentrations of information and knowledge with no democratic oversight, Professor Shoshana Zuboff convincingly argues. Her book may appear intimidating to some because of its size (nearly 700 pages) but is lucidly written and comprehensible for even a lay reader.
10 authors picked The Age of Surveillance Capitalism as one of their favorite books, and they share why you should read it.
THE TOP 10 SUNDAY TIMES BESTSELLER
'Everyone needs to read this book as an act of digital self-defense.' -- Naomi Klein, Author of No Logo, the Shock Doctrine, This Changes Everything and No is Not Enough
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.
The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell…