The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
By Shoshana Zuboff
Why this book?
Surveillance Capitalism is a path-breaking work that highlights how a clutch of international digital monopolies are modifying our behaviour and predicting our preferences in a way in which human nature is threatened. The accumulation of vast wealth and the power that accompanies it enables a few corporate conglomerates to influence not only what we watch, hear and read but also anticipate our decisions and, in the process, are enabled to earn super-profits. This new era of capitalism is marked by extreme concentrations of information and knowledge with no democratic oversight, Professor Shoshana Zuboff convincingly argues. Her book may appear intimidating to some because of its size (nearly 700 pages) but is lucidly written and comprehensible for even a lay reader.
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