20 books like Engines of Change

Populuxe was the first book I read that connected art, consumerism, and industrial design in clear, pointed, and witty language. Hine, an author as well as a critic for the Philadelphia Inquirer, covers what he calls “America’s spending spree” decade (1954-1964), by showing the connections revealed by shoppers’ choice of cars, homes, furniture, and appliances. Populuxe resonated for me because Hine wielded the tools of the critic and the historian and explained the art and design influences to be found in dishwashers, tailfins, and Naughyde. My curiosity about why people buy certain products was piqued by Hine’s analysis and showed readers that not all essays on art and design need to drip with impenetrable prose or obtuse insights.

Randall Rothenberg, an advertising industry reporter for The New York Times, applied the Tracy Kidder Method of journalistic immersion in a process or profession to a single advertising campaign from start to finish. He chose wisely, focusing on the then up-and-coming Weiden + Kennedy—an ad agency riding the success of Nike’s “Bo Knows” commercials. His choice of product? Subaru of America, which, at the time, was the cellar-dweller of Japanese imports. Rothenberg effortlessly captures the high-stakes tension of the ad industry while not neglecting aspects of the industry that are more smoke and mirrors than research-grounded truths.

Rothenberg is exceptional at providing windows into advertising history as his story unfolds. Throughout the span of the campaign, he unsparingly documents inspiration, idiocy (W+K assigns a creative director who hates cars), and an intimate look at how advertising works.

Halberstam, known for big, thick books centered around big American themes, treads the same ground as Thomas Hine’s Populuxe. Instead of concentrating on refrigerators and roadsters, Halberstam tackles the political, social, economic, and cultural change in America during the 1950s—essentially, he examined the rivets in the launching pad for the American Century. Halberstam’s great gift of teasing out stories of long-overlooked contributors is put to effortless use here as we meet Kemmons Wilson, founder of the Holiday Inn hotels, the McDonald brothers, auto designer Harley Earl, ad man Rosser Reeves and Goody Pincus, developer of the birth control pill. Other, more famous connectors are duly noted—Elvis, McCarthy, MacArthur, Ozzie Nelson, Uncle Miltie—but in the end, Halberstam’s book is an inspiration (and a template) for writers of cultural history.

Bayley’s mastery of the language of design is apparent from his opening introduction to this collection of essays on American and European products. Bayley’s overview is not only essential for understanding design; it’s also a must-read for those who want to write about design. Bayley’s opinions are the gold standard, cemented by the certainty of judgment that comes so easily to British writers. He writes with reverence as well as an incisive point of view about the Eames chair, a Studebaker coupe, and dozens of other milestone products. Among the designer biographies: Wells Coates, Mies van der Rohe, and, yes, Raymond Loewy. It is the pre-eminent introduction to the field of industrial design. Once read, finding his other works (“Harley Earl,” “Ugly,” “Taste,” “Cars,” “Design A-Z,” “Sex,” “Woman as Design,” and other titles) becomes mandatory.

Eric and his herd of wild cars are a newly discovered species of furry cars which roam the prairie and drinking from outcroppings of oil. Its unique, whimsical, and oddball humor inspired me to start thinking of my own ideas for picture books although it took me another ten years or so to make it happen. 

Ever wondered if you'd survive in the Mad Max universe? Here's the assurance you can, well maybe if you've loaded die. Choose your own adventure has been a staple literary source of my youth and Ian Livingstone and Steve Jackson are both united champions of the genre. Freeway Fighter is one of their few which lends more to science than fantasy, and is thoroughly invigorating. For mind-bending characterization, here you've got the original immersion you need in self-discovery.

When this book was released, I was immersed in a huge failing project at Wells Fargo, struggling to make sense of it all. This book helped me put the failure in perspective and showed a better way that I embraced for the rest of my career. 

The key insight is that large-scale innovation is not like manufacturing – it is less about planning and control, more about people, rapid learning, and adaptation. Here we learn concepts such as the Chief Engineer, lightweight milestone—and responsibility-based project management, and focusing on engineering skills and vendor partnerships. Shelve the elaborate process frameworks consultants are selling you, focus on the basics Toyota emphasized throughout their glory years. 

If I Built a Car is one of my all-time favorites.

Honestly, I read it to myself just for the fun of it. But every child I read it to loves it as well.

Chris Van Dusen (my all-time favorite illustrator) hits all the marks of a great picture book: wonderfully imaginative, absolutely beautiful retro 50’s style artwork, and his rhyming text has such perfect rhythmic timing.

It’s a joy to read, and each page is so full of hidden wonders. After you read this one, you will definitely want to check out his other “If I Built” books and see what a house and a school could be like with a little, or a lot, of creativity.

This unusual and provocative collection of essays and reflections by a Belgian philosopher contains ideas about car culture I refer to and reflect on often though I first read them over a decade ago. The author led me to understand how cars, though they can close great distances and bring families and friends together, have also contributed to an atomized society in which we move between isolated places in isolation from each other, a separation aided by fear and adding to it.

I first learned about this book from the PBS documentary that was based on it, and it is a must-read for anyone who wants to understand the complex history of the automobile in America, a history rife with contradictions. Sorin highlights how the advent of the car provided Black Americans with great freedom and opportunity (including through its role in the civil rights movement) but also came with severe risks and restrictions. I especially appreciated how the author’s family history deepened the broader, national story.