Change by Design

By Tim Brown,

Book cover of Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Book description

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design…

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Why read it?

1 author picked Change by Design as one of their favorite books. Why do they recommend it?

This is a book that describes why design thinking can be a powerful tool for innovation and problem-solving.

Brown argues that traditional approaches to problem-solving often rely on linear and analytical thinking, which can be limiting when it comes to addressing complex and multifaceted challenges.

Brown presents a framework for design thinking that emphasizes empathy, experimentation, and collaboration.

I found numerous examples of individuals and organizations in the book that have successfully used design thinking to create innovative solutions to a wide range of problems, from improving healthcare to redesigning public spaces.

I found practical strategies of applying design thinking…

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