Think Like a UX Researcher

By David Travis, Philip Hodgson,

Book cover of Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

Book description

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will…

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Why read it?

1 author picked Think Like a UX Researcher as one of their favorite books. Why do they recommend it?

As a UX researcher myself, I love how this book explains UX research methods simply and clearly.

I appreciate how it presents everything within a rich background of context and history. For me, this is the book I go to when I need to figure out how to best explain some research approach to a client.

I also appreciate how it also includes sections on myths and incorrect ideas which helps me when I sometimes need to explain to a client why their approach may need to be adjusted to be more methodologically correct.

Finally, I think this is a…

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