Why am I passionate about this?
I’ve experienced good organisations and less so in my working life. Likewise, I've experienced the good and less so of leadership. In leading teams and organisations during my career, I, too, have been an example of both, so I’m passionate about helping leaders grow their capability to ‘avoid the less so’ and lead well, with humanity and greater consciousness, to create workplaces where people flourish and organisations that contribute positively to the future of our world.
Trudy's book list on leadership to change the world of work for good
Why did Trudy love this book?
In my view, this book is a game-changer. Sinek probably agrees, given that it became a bestseller and has seen him become one of the most influential thinkers on leadership of our time. The Golden Circle—Why, How, What—at the heart of the book flips conventional leadership thinking on its head, getting clear on purpose (the why) rather than starting with the what.
I love the way Sinek brings his thinking and the power of purpose to life with real-world examples, from the Wright brothers, the ‘founders of powered flight,’ through Martin Luther King Jr. to Jobs and Apple.
11 authors picked Start With Why as one of their favorite books, and they share why you should read it.
THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK!
WHAT READERS ARE SAYING ABOUT START WITH WHY:
'It's amazing how a book can change the course of your life, and this book did that' Reader Review
'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples' Reader Review
'What he does brilliantly is demonstrate his own why - to inspire others - throughout' Reader Review
'Wow. Wow. Wow. I cannot rate this book highly enough to take a different, positive approach to life and work' Reader Review
Discover your purpose with one simple…