Why did I love this book?
Yvon is a very cool surfing maverick, someone who dared to do business differently back in the 1970s.
His legacy and success as a multi billion dollar company inspires us to think again about the whole principle of kindness in relation to the economy–most importantly to show how you don’t have to be a nasty bully of a boss to make money and also do something good for the planet.
1 author picked Let My People Go Surfing as one of their favorite books, and they share why you should read it.
"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel
In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story…