Why am I passionate about this?
I am passionate about looking for new ways to see our future. As a futurist and trend researcher for over 30 years, I am drawn to books, ideas, and people that lead us away from narrow black-and-white thinking. With the help of these mavericks, outliers, and new systemic thinking, we can shift from a naive, optimistic, or miserable pessimistic mindset to what I call a “possibilistic” outlook on society and business. We all need purpose, and mine is to show that more things are possible than we think; sometimes, we just need to look in unusual places and into unusual minds and books to find new solutions for a better future.
Oona's book list on showing that kindness is profitable (and not boring)
Why did Oona love this book?
I loved this book because it takes us beyond the “me me me” way of thinking about society to a more “we and me” based approach.
Community and consideration are often underrated and misunderstood in our society. It takes us back to looking at systems of accounting that count what matters.
2 authors picked From What Is to What If as one of their favorite books, and they share why you should read it.
Big ideas that just might save the world. the Guardian
A serious book on an important subject. Without imagination, where are we? Sir Quentin Blake
What if we took play seriously? What if we considered imagination vital to our health? What if we followed nature's lead? What if school nurtured young imaginations?
What if things turned out okay?
Rob Hopkins asks the most important question that society has somehow forgotten - What If? Hopkins explores what we must do to revive and replenish our collective imagination. If we can rekindle that precious creative spark, whole societies and cultures can change…