82 books like Let My People Go Surfing

By Yvon Chouinard,

Here are 82 books that Let My People Go Surfing fans have personally recommended if you like Let My People Go Surfing. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Book cover of From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want

Oona Horx Strathern Author Of The Kindness Economy: A new currency for the future of business, work and life

From my list on showing that kindness is profitable (and not boring).

Why am I passionate about this?

I am passionate about looking for new ways to see our future. As a futurist and trend researcher for over 30 years, I am drawn to books, ideas, and people that lead us away from narrow black-and-white thinking. With the help of these mavericks, outliers, and new systemic thinking, we can shift from a naive, optimistic, or miserable pessimistic mindset to what I call a “possibilistic” outlook on society and business. We all need purpose, and mine is to show that more things are possible than we think; sometimes, we just need to look in unusual places and into unusual minds and books to find new solutions for a better future.

Oona's book list on showing that kindness is profitable (and not boring)

Oona Horx Strathern Why did Oona love this book?

I loved this book because it takes us beyond the “me me me” way of thinking about society to a more “we and me” based approach.

Community and consideration are often underrated and misunderstood in our society. It takes us back to looking at systems of accounting that count what matters.

By Rob Hopkins,

Why should I read it?

2 authors picked From What Is to What If as one of their favorite books, and they share why you should read it.

What is this book about?

Big ideas that just might save the world. the Guardian

A serious book on an important subject. Without imagination, where are we? Sir Quentin Blake

What if we took play seriously? What if we considered imagination vital to our health? What if we followed nature's lead? What if school nurtured young imaginations?

What if things turned out okay?

Rob Hopkins asks the most important question that society has somehow forgotten - What If? Hopkins explores what we must do to revive and replenish our collective imagination. If we can rekindle that precious creative spark, whole societies and cultures can change…


Book cover of Cradle to Cradle: Remaking the Way We Make Things

Zoe Weil Author Of The Solutionary Way: Transform Your Life, Your Community, and the World for the Better

From my list on people who want to build a better future.

Why am I passionate about this?

I want to live in a future where all life can thrive. Toward that end, I spend my days teaching and writing about how we can solve the problems we face in our communities and world and build such a future. No surprise then that I read extensively about solutions to problems, looking for those that are visionary while being practical and which truly strive to do the most good and least harm for everyone. As a systems thinker, I’m always looking for books that recognize how interconnected our political, economic, production, food, legal, energy, and other systems are and that offer ideas that will have the fewest unintended negative consequences. 

Zoe's book list on people who want to build a better future

Zoe Weil Why did Zoe love this book?

When I first read this book more than twenty years ago, I wanted to jump for joy. Here was a book of solutions to our problems based on a simple but brilliant question: How can we create products, buildings, and systems that are 100% regenerative and healthy? In other words, not simply less bad but truly good?

The book then proceeded to answer that simple question with examples that had already begun to take root, and a vision in which we can all take part. It was among the most hopeful books I had ever read, and even though it’s more than two decades old, it remains a classic of solutionary thinking and action.

By William McDonough, Michael Braungart,

Why should I read it?

4 authors picked Cradle to Cradle as one of their favorite books, and they share why you should read it.

What is this book about?

How can we avoid environmental disaster? Nowadays, in the home, most of us do our bit: we recycle. But what about industry, where the real damage is done? The strategy is the same: 'reduce, resize, reuse' - we try to minimize the damage. But there is a limitation to this well-intentioned approach: it maintains the one-way, 'cradle to grave' manufacturing model of the Industrial Revolution, the very model that creates immense amounts of waste and pollution in the first place.What we need is a major rethink, a new approach which directly combats the problem rather than slowly perpetuating it. An…


Book cover of Rebuild: How to thrive in the new Kindness Economy

Oona Horx Strathern Author Of The Kindness Economy: A new currency for the future of business, work and life

From my list on showing that kindness is profitable (and not boring).

Why am I passionate about this?

I am passionate about looking for new ways to see our future. As a futurist and trend researcher for over 30 years, I am drawn to books, ideas, and people that lead us away from narrow black-and-white thinking. With the help of these mavericks, outliers, and new systemic thinking, we can shift from a naive, optimistic, or miserable pessimistic mindset to what I call a “possibilistic” outlook on society and business. We all need purpose, and mine is to show that more things are possible than we think; sometimes, we just need to look in unusual places and into unusual minds and books to find new solutions for a better future.

Oona's book list on showing that kindness is profitable (and not boring)

Oona Horx Strathern Why did Oona love this book?

This book was a revelation. It gives positive examples of why we can be optimistic about the future while not shying away from uncomfortable truths about business and consumerism.

Her enthusiasm for a kinder economy and her personal stories and journey are inspiring and provide great lessons about change in society and business.

By Mary Portas,

Why should I read it?

1 author picked Rebuild as one of their favorite books, and they share why you should read it.

What is this book about?

As seen on THE ONE SHOW, and heard on WOMAN'S HOUR and THE ZOE BALL BREAKFAST SHOW on Radio 2

'Challenges all the things we thought we knew about business.' Sam Baker
__________

How we live, buy and sell is changing, and it's changing for good. Rebuild is a vital guide to how we reset post-pandemic and build back better.

Retail and brand expert Mary Portas argues that over the past thirty years the business of what we buy has been dominated by the biggest, fastest and cheapest. But those values no longer resonate. We've come to realize that more…


Book cover of Urban Acupuncture

Oona Horx Strathern Author Of The Kindness Economy: A new currency for the future of business, work and life

From my list on showing that kindness is profitable (and not boring).

Why am I passionate about this?

I am passionate about looking for new ways to see our future. As a futurist and trend researcher for over 30 years, I am drawn to books, ideas, and people that lead us away from narrow black-and-white thinking. With the help of these mavericks, outliers, and new systemic thinking, we can shift from a naive, optimistic, or miserable pessimistic mindset to what I call a “possibilistic” outlook on society and business. We all need purpose, and mine is to show that more things are possible than we think; sometimes, we just need to look in unusual places and into unusual minds and books to find new solutions for a better future.

Oona's book list on showing that kindness is profitable (and not boring)

Oona Horx Strathern Why did Oona love this book?

I don’t believe that acupuncture has ever helped me medically, but I really believe the whole concept of urban acupuncture that Jamie Lerner pioneered has helped cities and communities worldwide.

He tells great and sometimes cheeky stories about bold new urban design and how to improve life quality in cities with these “pinpricks of change.”

By Jaime Lerner,

Why should I read it?

1 author picked Urban Acupuncture as one of their favorite books, and they share why you should read it.

What is this book about?

A visionary of sustainable urbanism reflects on the innovative projects that uplift cities in this meditative journey through vibrant communities around the world. During his three terms as mayor of Curitiba, Brazil in the 1970s and '80s, architect and urbanist Jaime Lerner transformed his city into a global model of the sustainable and liveable community. Through his pioneering work, Lerner has learned that changes to a community don't need to be large-scale and expensive to have a transformative impact, in fact, one street, park, or a single person can have an outsized effect on life in the surrounding city. In…


Book cover of Connect: How Companies Succeed by Engaging Radically with Society

Anne Bahr Thompson Author Of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

From my list on shifting the role business plays in society.

Why am I passionate about this?

I pivoted into brand consulting after working in banking, because I saw a need to align organizational behaviors and actions with purpose and values. So naturally, as a strategist my work has always informally included an element of coaching brands and people to have the courage and confidence to be their best, true selves. To have a broader societal vision and positive social impact. Since the Me-to-We continuum of Brand Citizenship emerged unsolicited in research, I also have been on a larger mission to help business balance how it earns a profit with how it serves individual people, betters society, and regenerates the planet.

Anne's book list on shifting the role business plays in society

Anne Bahr Thompson Why did Anne love this book?

I strongly believe business leaders and brands must engage with all stakeholders (including society and the planet) to thrive – and this is the essence of John Browne’s message in Connect.

Browne, a former CEO of BP, contrasts positive engagement with traditional corporate social responsibility, which he contends is often more about complying with laws and regulations and looking good rather than doing good. 

The first half of the book provides real world examples of how corporate success is dependent on greater engagement with society.

And the second examines Browne’s four tenets of connected leadership – map your world, define your contribution, apply world class management, engage radically – and how companies can exemplify them going forward and profitably place society at the heart of business.

By John Browne, Robin Nuttall, Tommy Stadlen

Why should I read it?

1 author picked Connect as one of their favorite books, and they share why you should read it.

What is this book about?

Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical manifesto that redefines the role of business in society. Through insightful analysis and vivid storytelling--ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth century, to oil spills and privacy issues emanating from the technology of the twenty--first--Connect explores the recurring rift between business and society…


Book cover of Better Business: How the B Corp Movement Is Remaking Capitalism

John Montgomery Author Of Net Zero Business Models: Winning in the Global Net Zero Economy

From my list on creating a sustainable economy for our children.

Why am I passionate about this?

As a corporate lawyer, I saw first-hand that corporations lack a comprehensive social and environmental conscience. I had begun to experiment with articles and bylaws when I met one of the founders of B-Lab, the creator of the B-Corp and architect behind the benefit corporation, in 2008. I have been working to upgrade the operating principles of the economy ever since. I was the co-chair of the legal working group for California’s benefit corporation legislation and my former law firm was one of the first law firms to become a B Corp. I’m highly motivated to leave a habitable planet to our children and grandchildren.

John's book list on creating a sustainable economy for our children

John Montgomery Why did John love this book?

The prevailing corporate form renders corporations prone to anti-social and environmentally destructive behavior because they are designed to maximize profits for shareholders without considering the consequences to society and the environment.

I love Better Business because it tells the story of the creation of an emergent alternative corporate form, the B-Corp with benefit corporation governance, that provides a material positive benefit to society and the environment in addition to making profits for shareholders.  

A sustainable economy not only requires new economic principles, but also new corporate forms that are endowed with a social and environmental conscience in addition to the usual pecuniary one. Better Business introduces you to these new corporate forms without bogging you down in legalese.

By Christopher Marquis,

Why should I read it?

1 author picked Better Business as one of their favorite books, and they share why you should read it.

What is this book about?

A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone's future-"a valuable guide to an important force" (Financial Times)

"An important blueprint for how businesses can and should be both successful and a force for good."-Rose Marcario, President and CEO, Patagonia

"Better Business is the book to read if you want to put values and purpose at the center of your company. It's an inspiring book with great insights to share."-Jerry Greenfield, co-founder, Ben & Jerry's

Gold Medalist in the Business Ethics category, 2021 Axiom Business Book Awards and longlisted for…


Book cover of Good Power: Leading Positive Change in Our Lives, Work, and World

Trudy Worth Author Of Heartful Business: Leading with the World in Mind

From my list on leadership to change the world of work for good.

Why am I passionate about this?

I’ve experienced good organisations and less so in my working life. Likewise, I've experienced the good and less so of leadership. In leading teams and organisations during my career, I, too, have been an example of both, so I’m passionate about helping leaders grow their capability to ‘avoid the less so’ and lead well, with humanity and greater consciousness, to create workplaces where people flourish and organisations that contribute positively to the future of our world.

Trudy's book list on leadership to change the world of work for good

Trudy Worth Why did Trudy love this book?

Power has gotten a bad rap over the years due to its selfish/self-interested misuse in all walks of life. For me, Rometty’s book resets the dial with its refreshing focus on using power for the greater good and creating positive change in organisations and wider society.

I really liked the book's blend of memoir, practical advice and tools, and the core concept of good power—shifting from the traditional notion of leadership as control and power to a practice that puts empathy, inclusion, and service at heart. Ultimately, the book is about meaningful, positive change…something we can surely all get behind.

By Ginni Rometty,

Why should I read it?

1 author picked Good Power as one of their favorite books, and they share why you should read it.

What is this book about?

A Wall Street Journal Bestseller

Former IBM CEO Ginni Rometty delivers a powerful combination of memoir, leadership lessons, and big ideas on how we can all drive meaningful change.

Ginni Rometty led one of the world's most iconic companies, and in Good Power she recounts her groundbreaking path from a challenging childhood to becoming the CEO of IBM and one of the world's most influential business leaders. With candor and depth, Rometty shares milestones from her life and career while redefining power as a way to drive meaningful change in positive ways for ourselves, our organizations, and for the many,…


Book cover of Bee Fearless: Dream Like a Kid

Heather Alexander Author Of Project Startup

From my list on kids starting businesses.

Why am I passionate about this?

I write both fiction and nonfiction for kids and with Eat Bugs, I got to combine both loves. The book was inspired by two real-life female entrepreneurs, who literally cooked up an edible bug business in their college dorm room. After I watched them land a deal on Shark Tank, we met and I reimagined their story as if they’d started their business in sixth grade. I’ve always been fascinated by entrepreneurs who have the courage and tenacity to follow their dreams–no matter how wacky the idea may seem.

Heather's book list on kids starting businesses

Heather Alexander Why did Heather love this book?

I had so many lemonade stands when I was a kid but mine never became a million-dollar business (not even close!)!  If only I’d had Mikaela’s book (and determination) back then... I loved her story of being a kid entrepreneur and her relatable advice for building a purpose-driven, bug-based company. Like the women my book Eat Bugs is based upon, Mikaela got a deal on Shark Tank too.

By Mikaila Ulmer,

Why should I read it?

1 author picked Bee Fearless as one of their favorite books, and they share why you should read it. This book is for kids age 10, 11, 12, and 13.

What is this book about?

A business memoir from lemonade entrepreneur and one of TIME Magazine's Top 30 Most Influential Teens, Mikaila Ulmer, and her advice for life and business--now in paperback!

When Mikaila Ulmer was four, she was stung by a bee--twice in one week. She was terrified of going outside, so her parents encouraged her to learn more about bees so she wouldn't be afraid. It worked. Mikaila didn't just learn what an important role bees play in our ecosystem, but she also learned bees are endangered, and set out to save them. She started by selling cups of lemonade in front of…


Book cover of The Social Entrepreneur’s Handbook: How to Start, Build, and Run a Business That Improves the World

Alex Counts Author Of Changing the World Without Losing Your Mind: Leadership Lessons from Three Decades of Social Entrepreneurship

From my list on social entrepreneurship and why it is so important.

Why am I passionate about this?

Alex Counts founded Grameen Foundation and became its President and CEO in 1997. A Cornell University graduate, Counts’s commitment to poverty eradication deepened as a Fulbright scholar in Bangladesh, where he trained under Professor Muhammad Yunus, the founder and managing director of Grameen Bank, and co-recipient of the 2006 Nobel Peace Prize. Since its modest beginnings, Grameen Foundation has grown to become a leading international humanitarian organization. Today he is an independent consultant to mission-driven organizations, a prolific writer, and an adjunct faculty member at the University of Maryland who loves to teach nonprofit leadership and related subjects. 

Alex's book list on social entrepreneurship and why it is so important

Alex Counts Why did Alex love this book?

This guidebook in the form of a memoir, or memoir in the form of a guidebook, is both highly entertaining and profoundly useful.  Through brutally honest stories from his years leading FINCA, the global microfinance network, Scofield shows how social change happens: one mistake, one insight, and one breakthrough at a time.  By laying them out so clearly and in such a reader-friendly format, he has provided a valuable gift to a new generation of changemakers.

By Rupert Scofield,

Why should I read it?

1 author picked The Social Entrepreneur’s Handbook as one of their favorite books, and they share why you should read it.

What is this book about?

"The reader gains an insightful view of the author's personal journey and the processes involved when setting up a social enterprise. Its distinctive style makes it useful for readers who are looking for a thorough account of setting up a not-for-profit organisation or social enterprise" Phoenix, Jan 2012


Book cover of Bring Your Human to Work: 10 Surefire Ways to Design a Workplace That Is Good for People, Great for Business, and Just Might Change the World

Bruno R. Cignacco Author Of The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise

From my list on conscious business.

Why am I passionate about this?

As a consultant, author, and researcher, for several years I have been very passionate about the study of companies that are very successful in the marketplace, but that are also human-oriented. In other words, I am very interested in companies that are profitable, but at the same time, are kind, compassionate, and caring with their main stakeholders. I like that these companies continually aim to foster robust long-term relationships with these stakeholders, and look for win-win agreements with them. What I love about these companies is that they focus on the quantitative aspects of business (e.g., profitability, growth, etc.) but also in its qualitative aspects (empathy, support, gratitude, generosity, etc.).

Bruno's book list on conscious business

Bruno R. Cignacco Why did Bruno love this book?

I really like this book because it provides the reader with very actionable ways to develop a more human-oriented workplace. I found interesting the way this book thoroughly dissects relevant themes related to the work environment, such as: the importance of an authentic voice, employee wellness, the significance of sustainable actions, and the value of giving back, among others. It is very useful that this book includes several examples of companies to illustrate these topics. I found it valuable that each relevant theme discussed in this book is accompanied by a human action plan, with very practical suggestions.  

By Erica Keswin,

Why should I read it?

1 author picked Bring Your Human to Work as one of their favorite books, and they share why you should read it.

What is this book about?

The secret to business success? Get REAL and be HUMAN!

As human beings, we are built to connect and form relationships. So, it should be no surprise that relationships must also translate into the workplace, where we spend most of our time! Companies that recognize this will retain the most productive, creative, and loyal employees, and invariably seize the competitive edge.

The most successful leaders are those who actively form quality relationships with their employees, who honor fundamental human qualities-authenticity, openness, and basic politeness-and apply them day in and day out. Paying attention and genuinely caring about the effects people…


Book cover of From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
Book cover of Cradle to Cradle: Remaking the Way We Make Things
Book cover of Rebuild: How to thrive in the new Kindness Economy

Share your top 3 reads of 2024!

And get a beautiful page showing off your 3 favorite reads.

1,355

readers submitted
so far, will you?

5 book lists we think you will like!

Interested in corporate social responsibility, business leaders, and romantic love?

Business Leaders 62 books
Romantic Love 943 books