Better Business
Book description
A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone's future-"a valuable guide to an important force" (Financial Times)
"An important blueprint for how businesses can and should be both successful and a force for good."-Rose Marcario, President and CEO, Patagonia…
Why read it?
1 author picked Better Business as one of their favorite books. Why do they recommend it?
The prevailing corporate form renders corporations prone to anti-social and environmentally destructive behavior because they are designed to maximize profits for shareholders without considering the consequences to society and the environment.
I love Better Business because it tells the story of the creation of an emergent alternative corporate form, the B-Corp with benefit corporation governance, that provides a material positive benefit to society and the environment in addition to making profits for shareholders.
A sustainable economy not only requires new economic principles, but also new corporate forms that are endowed with a social and environmental conscience in addition to…
From John's list on creating a sustainable economy for our children.
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