The Hero and the Outlaw appears in 1 book list

By Margaret Mark, Carol Pearson,

The Hero and the Outlaw appears in 1 book list on Shepherd.

The best business books to master the art and science of brand storytelling

Book cover of Curious: The Desire to Know and Why Your Future Depends On It Book cover of Contagious: Why Things Catch on Book cover of A Technique for Producing Ideas: A Simple Five Step Formula for Producing Ideas Book cover of The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Book cover of Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

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Book cover of Contagious: Why Things Catch on Book cover of Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires Book cover of A Technique for Producing Ideas: A Simple Five Step Formula for Producing Ideas Book cover of Curious: The Desire to Know and Why Your Future Depends On It Book cover of A Cannes Lions Jury Presents: The Art of Branded Entertainment Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen

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5 book lists we think you will like!

Interested in product management, archetypes, and advertising?

Product Management 25 books
Archetypes 33 books
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