Creating Signature Stories appears in 1 book list

By David Aaker,

Creating Signature Stories appears in 1 book list on Shepherd.

The best business books to master the art and science of brand storytelling

Book cover of Curious: The Desire to Know and Why Your Future Depends On It Book cover of Contagious: Why Things Catch on Book cover of A Technique for Producing Ideas: A Simple Five Step Formula for Producing Ideas Book cover of The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Book cover of Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

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Book cover of Contagious: Why Things Catch on Book cover of The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Book cover of A Technique for Producing Ideas: A Simple Five Step Formula for Producing Ideas Book cover of Curious: The Desire to Know and Why Your Future Depends On It Book cover of Aaker on Branding: 20 Principles That Drive Success Book cover of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

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