100 books like Creativity, Inc.

By Ed Catmull, Amy Wallace,

Here are 100 books that Creativity, Inc. fans have personally recommended if you like Creativity, Inc.. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Practice: Shipping Creative Work

Allen Gannett Author Of The Creative Curve: How to Develop the Right Idea, at the Right Time

From my list on creativity and how to harness it as a skill.

Why am I passionate about this?

I have been addicted to reverse engineering things since I was a kid. I wrote The Creative Curve to reverse engineer the science of creativity. What could academic research teach us about creativity? If we talked to some of the world’s leading creatives, what would they tell us? My goal is to help readers unlock the part of them (that, as I argue, we all have) that is creative. When I’m not writing, I invest in tech startups that I think will leverage the principles from my book. I live in New York City with my mischievous, but incredibly adorable corgi Maven. 

Allen's book list on creativity and how to harness it as a skill

Allen Gannett Why did Allen love this book?

In The Practice, Godin successfully does that “thing,” that he is so uniquely good at: sharing wisdom with panache and joy, not condescension or cliché. He artfully argues for the creative to better empathize with their audience, and in doing so, create better art. Since, creativity is nothing without impact.

By Seth Godin,

Why should I read it?

3 authors picked The Practice as one of their favorite books, and they share why you should read it.

What is this book about?

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that…


Book cover of Steal Like an Artist: 10 Things Nobody Told You about Being Creative

Peggy Dean Author Of Mindful Sketching: How to Develop a Drawing Practice and Embrace the Art of Imperfection

From my list on creative books for the wildly imperfect artist.

Why am I passionate about this?

My journey into art began as a serendipitous discovery that unfolded through curiosity. As a “can’t-be-tamed” creative, I understand the tug-of-war artists feel – craving to learn skills and create “quality” pieces, while also thumbing the snooze-fest of sticking to one thing. Been there, done that, got the paint-splattered t-shirt. This has ignited a passion for encouraging others to find their own creative voice, as I've navigated the same path while building a multifaceted career in watercolor, gouache, line drawing, urban sketching, brush lettering, and calligraphy…need I go on? The thing is, I will because there is still so much to be explored.

Peggy's book list on creative books for the wildly imperfect artist

Peggy Dean Why did Peggy love this book?

I can't recommend this book highly enough, and here's why: it completely shattered my misconceptions about originality in the creative process. Kleon's candid and approachable narrative made me realize that all art is, in some form, a reinterpretation or recombination of what already exists.

This book came into my life at a pivotal moment, just when I was grappling with the dreaded "impostor syndrome" and the paralyzing belief that everything I created needed to be unprecedented. Kleon's perspective is liberating. He argues that embracing influences and integrating them into your work is not only acceptable but essential for creativity. 

By Austin Kleon,

Why should I read it?

8 authors picked Steal Like an Artist as one of their favorite books, and they share why you should read it.

What is this book about?

When asked to talk to students at Broome Community College in upstate New York in the spring of 2011, Austin Kleon wrote a simple list often things he wished he'd heard when he was their age: 'Steal like an artist; Don't wait until you know who you are to start making things; Write the book you want to read; Use your hands; Side projects are important; Do good work and put it where people can see it; Geography is no longer our master; Be nice (the world is a small town.); Be boring (it's the only way to get work…


Book cover of Grit: The Power of Passion and Perseverance

Margot Machol Bisnow Author Of Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

From my list on learn how to raise confident children.

Why am I passionate about this?

I’ve become passionate about telling parents how to raise happy, resilient, creative, confident, entrepreneurial children who are doing something that gives them joy. So many young people are unhappy; parents don’t understand how to help. They think their children should follow their path, but that no longer works for many. For the last 10 years, I’ve been speaking to parent groups; I was an Advisor to EQ Generation, an after-school program that gives children the skills to succeed; on the Advisory Board of MUSE School, preparing young people with passion-based learning; and on the Board of Spark the Journey, mentoring low-income high school students to achieve college and career success. 

Margot's book list on learn how to raise confident children

Margot Machol Bisnow Why did Margot love this book?

I loved reading about grit–that “passion plus perseverance toward long-term goals” is the key to success–by Angela Duckworth, who pioneered the concept. I particularly loved reading the section in her book, Parenting for Grit, which supports the parenting style of every parent I interviewed who raised entrepreneurial children.

Rather than Permissive Parenting or Authoritarian Parenting, she supports what she calls Wise Parenting, when there’s a “carefully struck balance between affection and respect on the one hand and firmly enforced expectations on the other.”

By Angela Duckworth,

Why should I read it?

11 authors picked Grit as one of their favorite books, and they share why you should read it.

What is this book about?

UNLOCK THE KEY TO SUCCESS

In this must-read for anyone seeking to succeed, pioneering psychologist Angela Duckworth takes us on an eye-opening journey to discover the true qualities that lead to outstanding achievement. Winningly personal, insightful and powerful, Grit is a book about what goes through your head when you fall down, and how that - not talent or luck - makes all the difference.

'Impressively fresh and original' Susan Cain


Book cover of Bird by Bird: Some Instructions on Writing and Life

Jessica Willis Fisher Author Of Unspeakable: Surviving My Childhood and Finding My Voice

From my list on courage to tell my survivor story.

Why am I passionate about this?

I am through and through a storytelling creature and fell in love with books as a child. I first aspired to be a librarian, then an author. Life took me in other directions, and when I found songwriting as a teen, I figured it would be the closest I would ever come to my original dreams. It was not until I escaped from my abusive family as a young adult and dove headfirst into therapy that I realized my story was far darker than I had ever let myself admit. I am now a singer-songwriter and memoirist who believes that sharing our stories with one another will change the world. 

Jessica's book list on courage to tell my survivor story

Jessica Willis Fisher Why did Jessica love this book?

Sent to me by a dear friend just when I needed it, this delightfully cheeky book about writing gave me the push to be courageous and truthful both in life and in my written endeavors.

Full of candid advice, hilarious anecdotes, and helpful information, this book is half manual and half a memoir of Lammott’s escapades in authorship. It speaks directly to the part of us that holds our deepest stories and silently longs to make them into something useful, beautiful, and meaningful–whether or not we plan to share them with the world. 

By Anne Lamott,

Why should I read it?

18 authors picked Bird by Bird as one of their favorite books, and they share why you should read it.

What is this book about?

NEW YORK TIMES BESTSELLER • An essential volume for generations of writers young and old. The twenty-fifth anniversary edition of this modern classic will continue to spark creative minds for years to come. Anne Lamott is "a warm, generous, and hilarious guide through the writer’s world and its treacherous swamps" (Los Angeles Times). 

“Superb writing advice…. Hilarious, helpful, and provocative.” —The New York Times Book Review

For a quarter century, more than a million readers—scribes and scribblers of all ages and abilities—have been inspired by Anne Lamott’s hilarious, big-hearted, homespun advice. Advice that begins with the simple words of wisdom…


Book cover of Switch: How to Change Things When Change Is Hard

Carlos A. Zuluaga Author Of The Wisdom Factor: Reducing the Control of Bias, Threat, and Fear while Building a Better World

From my list on inspiring personal growth.

Why am I passionate about this?

I have been passionate about continuous learning and understanding why people act the way they do. The books I recommend cover the topic of continuous growth across different states and areas of life. 

Carlos' book list on inspiring personal growth

Carlos A. Zuluaga Why did Carlos love this book?

This is a great book for those interested in promoting change. I like how the book combines stories, examples, and engaging information to present practical strategies that have been used to accomplish change when it seemed difficult to achieve. 

Reading this book made me realize small actions can have significant long-term effects when taken consistently and repeatedly. It opened my eyes to the fact that sometimes complex problems require simple solutions. 

By Dan Heath, Chip Heath,

Why should I read it?

7 authors picked Switch as one of their favorite books, and they share why you should read it.

What is this book about?

___________________________________
Change is hard. It doesn't have to be.

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of…


Book cover of On Writing: A Memoir of the Craft

James Phelps Author Of Australia's Most Infamous Jail: Inside the walls of Pentridge Prison

From my list on getting any writer started in the industry.

Why am I passionate about this?

I am passionate about this book list because it helped me get where I am today, a multiple-times bestselling author and an award-winning senior reporter. I began working as an overnight police round reporter before moving into sports, where I became one of Australia's best news-breaking rugby league journalists. I was then appointed News Corp Australia's Chief National Motorsports Writer and traveled the world chasing Formula 1 story, as well as covering Australia's V8 Supercar races. Everyone has to start somewhere, and for me, this list of books helped me begin and continue to grow to reach the level of success that I have.

James' book list on getting any writer started in the industry

James Phelps Why did James love this book?

It’s 2005, and it’s my first day at The Daily Telegraph. I still couldn’t believe they had hired me as a cadet journalist. The smile I was wearing–from ear to ear–suddenly vanished when the Chief of Staff walked over and said, ‘Phelpsy, a bus has just crashed in Egypt. We have been told that there may have been some Australian tourists on board. Punch out 500 words and give it to me in an hour.’ 

I turned to my computer screen, looked down at my keyboard, and suddenly realized that I had no idea what I was doing. I’d never had any writing training, and my experience was limited to the gibber I had been submitting to the paper (for free) for the past year in the hope of landing a job. After ten minutes of writing a word or two, deleting them, and then doing it again, I…

By Stephen King,

Why should I read it?

23 authors picked On Writing as one of their favorite books, and they share why you should read it.

What is this book about?

Twentieth Anniversary Edition with Contributions from Joe Hill and Owen King

ONE OF TIME MAGAZINE’S TOP 100 NONFICTION BOOKS OF ALL TIME

Immensely helpful and illuminating to any aspiring writer, this special edition of Stephen King’s critically lauded, million-copy bestseller shares the experiences, habits, and convictions that have shaped him and his work.

“Long live the King” hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the…


Book cover of Contagious: Why Things Catch on

Keith A. Quesenberry Author Of Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

From my list on business books to master the art and science of brand storytelling.

Why am I passionate about this?

After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.

Keith's book list on business books to master the art and science of brand storytelling

Keith A. Quesenberry Why did Keith love this book?

Wharton Marketing Professor Jonah Berger has spent decades researching what makes ideas spread and marketing go viral. The best idea and brand story with the right archetype won’t make a difference if it isn’t seen. With today’s fragmented media landscape, you need to know what makes something catch on and drives word-of-mouth to spread your story.

This book outlines 6 characteristics of what makes things catch on with social currency, triggers, emotion, public, practical value, and story. Understanding these factors helped improve my brand stories. Even social media advertising only buys an interruption. It doesn’t guarantee action and spread.

By Jonan Berger,

Why should I read it?

3 authors picked Contagious as one of their favorite books, and they share why you should read it.

What is this book about?

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to…


Book cover of Peak: Secrets from the New Science of Expertise

Stefan Falk Author Of Intrinsic Motivation: Learn to Love Your Work and Succeed as Never Before

From my list on achieving limitless success, well-being, and happiness.

Why am I passionate about this?

Since I was 8 years old starting my journey to master the skill of playing the piano, my whole life has been devoted to two things: to constantly learn and to master new skills, and to help others achieve things they didn't think they were capable of. My journey has taken me through most if not all types of neurosciences and behavioral sciences, including psychology and psychiatry, to figure out how to manage your mind and body to live a life of learning. The lack of commitment to such a life is one of the reasons why so many people suffer from dissatisfaction and mental health issues.  

Stefan's book list on achieving limitless success, well-being, and happiness

Stefan Falk Why did Stefan love this book?

In this book, my friend the late Professor K Anders Ericsson, proves that innate talent is not the most important factor in achieving expertise in any field.

Instead, deliberate practice is the key to improving performance and achieving mastery. But deliberate practice is not the same as regular practice: it involves specific and focused efforts to improve skills, often with the guidance of a teacher or coach.

It requires a high level of concentration and effort and can be mentally and physically exhausting. The book provides practical advice on how to apply this concept to any field.

By Anders Ericsson, Robert Pool,

Why should I read it?

2 authors picked Peak as one of their favorite books, and they share why you should read it.

What is this book about?

Selected as a Book of the Year by New Statesman

Mozart wasn't born with perfect pitch.

Most athletes are not born with any natural advantage.

Three world-class chess players were sisters, whose success was planned by their parents before they were even born.

Anders Ericsson has spent thirty years studying The Special Ones, the geniuses, sports stars and musical prodigies. And his remarkable finding, revealed in Peak, is that their special abilities are acquired through training. The innate 'gift' of talent is a myth. Exceptional individuals are born with just one unique ability, shared by us all - the ability…


Book cover of The Artist's Way

Mandy Ingber Author Of Yogalosophy: 28 Days to the Ultimate Mind-Body Makeover

From my list on activity books for mind body spirit.

Why am I passionate about this?

I grew up in Los Angeles and attended a progressive experiential learning school. The libraries were my classroom, the parks my playgrounds, and our twice-weekly field trips developed my journalistic skills. The week began with a contract agreement between myself and my teacher. My education made me a self-starter. My home was emotionally volatile. I became curious about healing: aligning my heart, mind, body, and spirit. My path unfolded to me. I became an actress on Broadway as my parents divorced and my school fell apart. My training in my mobile school delivered me into the real world. I was hungry to feel whole. Thus began my journey. 

Mandy's book list on activity books for mind body spirit

Mandy Ingber Why did Mandy love this book?

This book was a perfect companion for my creative process. I first tried it when it was originally published, and I wanted to jump-start my creativity.

As an actor, author, and artist, I needed something to motivate me. When I put myself into action and got help with a daily structure, my mindset and life completely shifted. It helped me tap into and stretch myself to do what I would normally not do alone.

By Julia Cameron,

Why should I read it?

13 authors picked The Artist's Way as one of their favorite books, and they share why you should read it.

What is this book about?

"With its gentle affirmations, inspirational quotes, fill-in-the-blank lists and tasks — write yourself a thank-you letter, describe yourself at 80, for example — The Artist’s Way proposes an egalitarian view of creativity: Everyone’s got it."—The New York Times 
 
"Morning Pages have become a household name, a shorthand for unlocking your creative potential"—Vogue

Over four million copies sold!

Since its first publication, The Artist's Way phenomena has inspired the genius of Elizabeth Gilbert and millions of readers to embark on a creative journey and find a deeper connection to process and purpose. Julia Cameron's novel approach guides readers in uncovering problems…


Book cover of Loonshots: Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Hasard Lee Author Of The Art of Clear Thinking: A Stealth Fighter Pilot's Timeless Rules for Making Tough Decisions

From my list on becoming great at decision-making.

Why am I passionate about this?

I’m a U.S. Air Force Fighter pilot who has dedicated my life to the subject of decision-making. When flying, my job is to make thousands of decisions on each flight, often with limited information and lives on the line. My calling now is to share the lessons that I’ve learned with the world to allow them to make better, quicker decisions, and to have more confidence in their thinking. 

Hasard's book list on becoming great at decision-making

Hasard Lee Why did Hasard love this book?

I enjoyed this book because it helped me to understand why bold ideas often don't get off the ground in big organizations.

These ideas are usually sought after and destroyed by the organization itself because the incentives of the managers who approve the ideas aren’t aligned. However, there is a solution that Safi goes into in depth.

A must-read for people who want to change the world. 

By Safi Bahcall,

Why should I read it?

2 authors picked Loonshots as one of their favorite books, and they share why you should read it.

What is this book about?

What do James Bond and Lipitor have in common? Why do traffic jams appear out of nowhere on highways? What can we learn about innovation from a glass of water? In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behaviour and the challenges of nurturing radical breakthroughs.

Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Oceans of print…


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