Here are 100 books that Talk Triggers fans have personally recommended if you like
Talk Triggers.
Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.
Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.
It’s hard not to put Fizz on the list because there’s proof in the pudding. Ted Wright and his team at Fizz (the agency) are responsible for probably half of the top 10 gold-standard word-of-mouth case studies. Period. Almost every brand they work with winds up with an army of raving fans and a bottom line with more than a few more digits than before. If anyone can draw up a great WOM playbook, it’s Wright. So, the book has to be here.
DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN
"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright
It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways thatare methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on…
Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.
This was the book that inspired me to switch careers. Wipperfürth details the rise of brands like Doc Martens, Napster and Pabst Blue Ribbon, all of which were WOM success stories. But he did so before the practice of word-of-mouth was openly practiced and promoted by agencies and consultants around the world. Still, you can see the brilliance behind the power of turning your brand over to your customers and how engineering that can happen.
A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.
Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.
I was so inspired by the “movement” approach Brains on Fire (the agency) presented in this eponymous title, I reached out to work with them. What resulted is an incredible amount of learning beyond the book and another amazing WOM case study for them (and for a non-profit I served). If I hadn’t seen the positive results of the advice doled out in this book myself, I would describe it as the manual on how to build cults … but the good kind.
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. *…
Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.
This might be the original word-of-mouth marketing book, appearing in 2000, long before other titles focused on the discipline. (In fact, Rosen has followed it up with The Anatomy of Buzz Revisited which came out in 2009.) Rosen, a former marketing executive, interviewed dozens of colleagues to diagnose how to get products in front of early adopters, push consumers to engage, and talk about a product and beyond. While certainly dated, it is still highly relevant and full of idea-sparking stories and examples.
When purchasing certain products, customers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even relative strangers. Yet most of today's marketing still focuses on how to use advertizing and other tools to influence each customer individually, ignoring the fact that buying these "conversation products" is a social process. The guide shows companies how to help customers influence each other through word-of-mouth, using case studies and concrete examples.
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
As a Digital Strategist, after hundreds of meetings with clients, I noticed that the lack of digital marketing strategy is the real reason that some retail companies do not manage to grow and some grow successfully. I went on a search for a book that will be a step-by-step framework on how to plan, integrate and measure the effectiveness of each digital platform. I discovered this book that covers many subjects of digital marketing strategy that are absolutely crucial in successfully managing the strategy of digital marketing retail or eCommerce business.
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing…
I’m a serial entrepreneur who’s built and sold several startups. I’ve been helping non-venture-backed startup founders since 2005 and now I run the first startup accelerator for bootstrappers, called TinySeed. I’ve invested in 57 startups, but I don’t believe the only way to start a SaaS company is to raise money. I host the most popular podcast for bootstrappers, called Startups for the Rest of Us. I also run the most well-known conference and online community for non-venture-track SaaS founders, called MicroConf.
There are many traction channels that we can try to leverage as founders and oftentimes it’s difficult to know which channel will work best. This book provides you with the framework to methodically discover and test different traction channels effectively and systematically grow your startup. If nothing else, this book is a great list of marketing approaches that you can use as a starting point for your growth efforts.
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth
'Anyone trying to break through to new customers can use this smart, ambitious book' Eric Ries, author of The Lean Startup
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.
I have done some pretty cool things in the arts. To share a few, I’ve given TEDx talks, I have produced and co-starred in a film that made it to Cannes, I have written 11+ books (one of which was a Barnes & Noble # 1 best seller), I have spoken at SAG/AFTRA and Writer’s Guild, I am an entertainment attorney, and I have an album up on iTunes/Apple Music/Spotify, etc. I really love inspiring people, and helping them to achieve life dreams. I hope this list will help inspire some of you to go after your dreams, too, and with a passion!
The stuff in this book is so good that I used his very techniques to end up co-writing a book with the author!
This book helped me to recognize that my success in show business (and indeed, in any field) was not going to be due to my talent (of which I have in excess supply!) but because of how well I could market that talent, and share it with the world.
Guerrilla Marketing was my trusted friend when I was starting out, and its lessons ring true 20 years later as I continue acting, producing, coding, speaking, and more. In fact, the lessons in this book helped me to book my first TEDx talk just this year (2024).
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new…
I am a recovering Big 5 consultant and healthcare administrator, while others portray me as a transformational healthcare executive who has a passion for cultivating talent and driving change to enable sustainable results. I am a visionary and collaborative team builder and servant leader who views issues/opportunities from all perspectives, turns data into information, the complex into simple, and chaos into focus. I have led transformational consulting projects, a $180M technology implementation, and a team of 1,500 people. I enjoy serving on non-profit boards, mentoring others, and co-leading a team of four at home with my wife, Hilary.
In Chess Not Checkers, Mark Miller uses fictional storytelling to describe how it is important as a leader to set the pace, grow the leadership team, build a bench of talent, create clarity, surround yourself with talent, affirm the organizations values, build community, share ownership, foster dreams, master the fundamentals, share results, and raise the bar.
As organizations grow in volume and complexity, the demands on leadership change. The same old moves won’t cut it any more. In Chess Not Checkers, Mark Miller tells the story of Blake Brown, newly appointed CEO of a company troubled by poor performance and low morale. Nothing Blake learned from his previous roles seems to help him deal with the issues he now faces. The problem, his new mentor points out, is Blake is playing the wrong game.
The early days of an organization are like checkers: a quickly played game with mostly interchangeable pieces. Everybody, the leader included, does…
No one in my family has ever owned a business, so I always believed that the best way forward was to find employment. I followed the "expected path" in life until I obtained my Ph.D. in computer science. However, I always wondered if there was a way for me to "break free" from the corporate world. After reading hundreds of business books and watching countless hours of YouTube videos about creating a business, I finally managed to achieve my goal. I began working as a self-employed freelance developer and gradually moved towards a more scalable education business, which aligns with my purpose of helping people thrive in an exponential world.
Perform from your strengths! There can hardly be a more effective success principle than this one.
The book is very tiny – you can read it in 1-2 hours. But it has had a profound impact on my life. After reading it, I decided to quit my job and focus 100% on business because I discovered that I didn’t need a corporate environment to reach success and I didn’t need a boss either.
Only after reading Druckers' “Perform from your strengths” principle I gave myself permission to do just that – and it changed things quickly for me.
Peter Drucker is widely regarded as the father of modern management, offering penetrating insights into business that still resonate today. But Drucker also offers deep wisdom on how to manage our personal lives and how to become more effective leaders. In these two classic articles from Harvard Business Review, Drucker reveals the keys to becoming your own chief executive officer as well as a better leader of others. "Managing Oneself" identifies the probing questions you need to ask to gain the insights essential for taking charge of your career, while "What Makes an Effective Executive" outlines the key behaviors you…
I love businesses and have been lucky enough to work for and with some great ones in my career in senior leadership positions. For me, leadership is an extraordinary privilege, so we have a responsibility to do it well and keep learning and improving ourselves and the organisations we lead. My journey into more conscious leadership began over 30 years ago, well ahead of the current movement, and it has progressively become the passion driving my work to help leaders and organisations contribute to building a better world. This passion also drives my service with a number of spiritual communities, including Sundial House and the Community of Living Ethics.
For me, the idea of leading by serving others, of helping them grow to be their best, expresses one of the core principles of leadership–releasing the potential in others. Service was the background track of my early corporate career in an organisation striving to do this globally.
The principles of servant leadership–empowering others and ethical and sustainable leadership–sit well with my spiritual values. This book has played a significant part in my journey to leading and living more consciously.
What also stood out for me was Greenleaf’s introduction of the concept of stewardship–we are, after all, just stewards of our organisation, and our world, tending and nurturing them for the next generation. This stewardship mentality is increasingly important given the climate and other crises of today.
Based on the seminal work of Robert K. Greenleaf, a former AT&T executive who coined the term almost thirty years ago, servant-leadership emphasizes an emerging approach to leadership—one which puts serving others, including employees, customers, and community, first.
The Power of Servant Leadership is a collection of eight of Greenleaf's most compelling essays on servant-leadership. These essays, published together in one volume for the first time, contain many of Greenleaf's best insights into the nature and practice of servant-leadership and show his continual refinement of the servant-as-leader concept. In addition, several of the essays focus on the related issues of…
