Here are 100 books that Traction fans have personally recommended if you like
Traction.
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In my journey, I've sought to blend my interest in ancient wisdoms into a coherent, accessible philosophy I call "Nowism." My aim has been to simplify and share complex teachings in a way that resonates and helps. Through my writing, performing, and speaking, I try to bring these concepts to life, hoping to ignite a spark of understanding and self-discovery in others. More than anything, before I leave this world, I want to contribute something (no matter how small) to the legacy of personal empowerment. I aspire to help people see the world more clearly, to understand themselves more deeply, and to find joy in the present moment.
Greg McKeown's Essentialism: The Disciplined Pursuit of Less is more than a book; it's a life-altering philosophy.
As someone brimming with creative energy and ideas, I found myself often lost in a sea of projects, losing sight of my true goals. This book was a revelation. It adeptly distinguishes between essentialist and non-essentialist mindsets, compelling you to evaluate your intentions and commitments.
Through its teachings, I've learned to eliminate non-essential projects, focusing only on what truly aligns with my core objectives. It's a must-read for anyone looking to declutter their life and mind, ensuring that every action taken is a step towards what genuinely matters.
The journey of trimming the unnecessary from my life is ongoing, but it's liberating to have fewer, more meaningful irons in the fire.
The life-changing international bestseller that started a global movement - now updated with the new 21-Day Essentialism Challenge and an exclusive excerpt from EFFORTLESS
Have you ever found yourself struggling with information overload?
Have you ever felt both overworked and underutilised?
Do you ever feel busy but not productive?
If you answered yes to any of these, the way out is to become an Essentialist.
In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of…
I’m a serial entrepreneur who’s built and sold several startups. I’ve been helping non-venture-backed startup founders since 2005 and now I run the first startup accelerator for bootstrappers, called TinySeed. I’ve invested in 57 startups, but I don’t believe the only way to start a SaaS company is to raise money. I host the most popular podcast for bootstrappers, called Startups for the Rest of Us. I also run the most well-known conference and online community for non-venture-track SaaS founders, called MicroConf.
Selling is and always has been about the personal relationship between the buyer and the seller. People buy from people they know and trust. Iannarino does a fantastic job outlining the essential behaviors (self-discipline, accountability, competitiveness, resourcefulness, storytelling, diagnosing) for effective sales and these principles will be requisite for all startup founders.
The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.
Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom.
Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for…
I’m a serial entrepreneur who’s built and sold several startups. I’ve been helping non-venture-backed startup founders since 2005 and now I run the first startup accelerator for bootstrappers, called TinySeed. I’ve invested in 57 startups, but I don’t believe the only way to start a SaaS company is to raise money. I host the most popular podcast for bootstrappers, called Startups for the Rest of Us. I also run the most well-known conference and online community for non-venture-track SaaS founders, called MicroConf.
The mental game is perhaps the most important part of being a successful founder while also living a sane and happy life. Sherry Walling is an entrepreneur with a Ph.D. in clinical psychology and helps us understand how to properly equip ourselves for the startup journey. For full disclosure, I am married to Dr. Walling and credited as a contributing author since we collaborated on several of the ideas that served as the basis for this book. But this book is recommended far and wide by those who read it and understand the need to be aware of how difficult this journey can be.
Learn how to stay sane and ensure both you and your business thrive for years. You run a business. And running a business is hard. It can ruin your health. It can ruin your relationships. It can ruin your life.But only if you don’t equip yourself for the journey.The responsibility, stress and loneliness of being an entrepreneur are a far cry from your friends who work salaried jobs. The path of least resistance is to let the stress and isolation of starting, running and growing a business infiltrate most aspects of your life.
I’m a serial entrepreneur who’s built and sold several startups. I’ve been helping non-venture-backed startup founders since 2005 and now I run the first startup accelerator for bootstrappers, called TinySeed. I’ve invested in 57 startups, but I don’t believe the only way to start a SaaS company is to raise money. I host the most popular podcast for bootstrappers, called Startups for the Rest of Us. I also run the most well-known conference and online community for non-venture-track SaaS founders, called MicroConf.
Knowing yourself can be difficult, but essential for success as a founder. Instead of focusing on our weaknesses, Rath argues that we should double down on what makes us unique and he provides us with the tools to discover those strengths. We wear many hats as startup founders, so by understanding our own strengths, we can be more effective leaders and build a more balanced team.
StrengthsFinder 2.0 features an access code for the new and upgraded version of the StrengthsFinder program, the main selling point of mega-bestseller Now, Discover Your Strengths (over a million copies sold).
Do you have the opportunity to do what you do best every day?
Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.
To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths.…
I’m Heather Smith and I love writing. I love Accounting and AccounTech. I gratefully sit at the Ikigai inflection point, where my profession, passion, vocation, and mission intersect, and I can use my explanation skills to empower others in the accounting industry. Ikigai is a Japanese concept referring to something that gives a person a sense of purpose, a reason for living. Believing Accountants don't save lives, Accountants save livelihoods; I use my superpower of explanation to educate the accounting profession about accounting technology and modern accounting practices. I do this through many channels including my latest book Xero for Dummies, 5th edition.
Della has a way of simply explaining what’s practically needed to run a modern practice. Like Della, I’ve built a modern practice and she has laid the steps to start and thrive in a clean and easy-to-follow manner. Hudson's writing style is engaging and accessible, making it easy to understand and apply the concepts presented. With personal anecdotes and asides littering the narrative, the book reads like a quiet meeting between friends over a nice cup of tea. Overall, The Numbers Business is an invaluable resource for anyone looking to build a successful cloud accounting practice.
This is the manual every qualified accountancy professional needs to read before setting up their own practice. Having applied her corporate experience to building a modern cloud accountancy practice, Della Hudson presents her road map to help you to do the same. Here, she shares her hard-earned knowledge so that other accountancy professionals can grow their own successful, scaleable and even sellable businesses. This book is a road map that will help a qualified professional to: start a successful business from scratch with no personal or business contacts; move from the kitchen table to an office space; recruit and train…
We are scholars and writers, coaches and company builders, optimists, and (on our best days) accelerators of action. It’s been the privilege of our lives to work as change agents at some of the world’s most influential companies—and with some of the world’s most inspiring business leaders. But at the core of our identities, we are educators, which is why we write books about leadership. We believe that what we’ve learned in the process of changing things can be useful to anyone who seeks to lead, particularly now, when the scale and complexity of our shared challenges can seem overwhelming.
This is the book we find ourselves recommending most frequently.
For context, Hughes Johnson helped grow Stripe into the dominant, high-flying payments company it is today. The book captures everything she’s learned about company building and creating the conditions for people to thrive at scale.
It’s an essential resource for anyone working to make their organizations work better. Whatever problem you’re tackling, Hughes Johnson has probably solved it – and documented what she did and learned in this book.
From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people.
A leader at both Google and Stripe from their early days, Claire Hughes Johnson has worked with founders and company builders to try to replicate their success. The most common questions she's asked are not about business strategy-they're about how to scale the operating structures and people systems of a rapidly growing startup.
Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward-including…
I learned about leadership and building organizations in a volunteer, community-based organization growing up. I ran my first leadership workshop as an 18-year-old for 15-16-year-old kids, and at its peak, led a passionate group of 200+ kids. I then woke up from that dream into a “real job” as a product manager in a company selling products like bath soap and shampoo, and later as a strategy consultant. It was there that I noticed the significant pain people were experiencing in the corporate world, and I realized I could help leaders build organizations where both the business and its people could thrive.
Horowitz doesn’t shy away from the brutal reality that there are no formulas for navigating the roller coaster ride of entrepreneurship. The book stood out to me because it’s a raw, honest portrayal of the high variability and unpredictability that founders face.
Horowitz made it excessively clear that the journey is erratic and that leaders have to make tough decisions without a playbook. A founder once described this book as a sacred text—he had read it multiple times over the years, and depending on what he was going through, different insights would emerge. Definitely a book you'd want to read time and time again.
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup-practical wisdom for managing the toughest problems business school doesn't cover, based on his popular ben's blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he's gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with…
I’m a 3-time B2B startup founder (Flagback, HireVoice, and Highlights). For my 2nd startup, HireVoice, we tried to use The Lean Startup methodology and struggled to get traction on the market. When we shut down the company, I knew I wanted to solve my own pain, and learn B2B. I spent the next 2 years speaking (and learning from) some of the most successful B2B founders in the world. This, eventually led to the publication of my book, Lean B2B. Since then, I’ve been at the forefront of B2B entrepreneurship. The Lean B2B methodology has now been used by thousands of entrepreneurs and innovators to help create successful businesses.
Bill Aulet is the managing director of the MIT Entrepreneurship Center. I was in his training program when I wrote Lean B2B. Disciplined Entrepreneurship is a great overview of the process of building a technology company in B2B. There’s a lot of great knowledge in this book including great advice on selecting a market and validating a business model.
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren t born with something special they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: * Why the F word focus is crucial to a startup s success * Common obstacles that entrepreneurs face and how to…
I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran.
I love Dave Parker’s book, Trajectory: Startup – Ideation to Product/Market Fit, because it provides a clear, but detailed roadmap to guide entrepreneurs through and over all of the necessary steps and obstacles to entrepreneurial success. The nature and degree of the best practices and practical insights laid out in Trajectory: Startup is somewhat similar, but even more granular, to that found in my own book but for the business side of things instead of the legal, governance, or regulatory side.
There is a lot of intellectual and procedural handholding in these pages, including checklists, to-do lists, and template forms for gathering and analyzing research and data, that first-time entrepreneurs will find indispensable and that even experienced entrepreneurs will find illuminating and useful. In the book’s Introduction, Parker summarizes what he hopes to help aspiring entrepreneurs do: create value with your product or service; decide on primary and secondary…
Listed #1 in "The 13 Best Business Books of 2021" by HubSpot
Have a startup idea? Want to launch it fast?
People often spend years on working on startup ideas that fail-and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months.
With a track record of starting companies from scratch, raising both angel and venture capital, and participating in eight exits as founder, operator, and board member,…
I learned about leadership and building organizations in a volunteer, community-based organization growing up. I ran my first leadership workshop as an 18-year-old for 15-16-year-old kids, and at its peak, led a passionate group of 200+ kids. I then woke up from that dream into a “real job” as a product manager in a company selling products like bath soap and shampoo, and later as a strategy consultant. It was there that I noticed the significant pain people were experiencing in the corporate world, and I realized I could help leaders build organizations where both the business and its people could thrive.
This book by Noam Wasserman brought scientific rigor to the difficult, often painful decisions entrepreneurs face. Wasserman was one of the first to deeply analyze these challenges, and I found his approach innovative.
I was particularly impressed by his creative method of gathering data—founders who were too busy to fill out traditional surveys were drawn in by an executive compensation benchmarking survey, only to find that 90% of the questions fed directly into his research.
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team. Drawing on a decade of research, Noam Wasserman…
