Traction
Book description
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth
'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup
Most startups don't fail because they can't build a product. Most…
Why read it?
1 author picked Traction as one of their favorite books. Why do they recommend it?
There are many traction channels that we can try to leverage as founders and oftentimes it’s difficult to know which channel will work best. This book provides you with the framework to methodically discover and test different traction channels effectively and systematically grow your startup. If nothing else, this book is a great list of marketing approaches that you can use as a starting point for your growth efforts.
From Rob's list on building and growing a startup.
Want books like Traction?
Our community of 10,000+ authors has personally recommended 100 books like Traction.
5 book lists we think you will like!
Interested in management, marketing, and success in life?
10,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about management, marketing, and success in life.