Here are 100 books that Unleashing the Ideavirus fans have personally recommended if you like
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I joined the U.S. Marine Corps in 2008 and by 2015 I was a Sergeant who had made all the same financial decisions most service members make…tattoos, alcohol, cars, chasing tail, etc., and had a negative net worth to show for it. Then I read Rich Dad Poor Dad and the light came on. I started buying houses, and by 2021 I exited the military as a financially free millionaire and spend my time helping service members and veterans learn how to build wealth. The military is one of the best places to set yourself up for success, and these books will help you get started on that journey!
Rich Dad Poor Dad is the book that changed the trajectory of my life forever.
It is a parable that explains the difference between the traditional way of thinking “Go to school, get a good job, work hard, retire” with the entrepreneur mentality, and the concepts of utilizing passive income to replace your job at an earlier age.
I love this book because it takes the normally boring subject of finance and investing and breaks it down in a fun and easy way to learn so that you will actually finish the book and have the ability to experience that light-switch moment!
Without a doubt this is the most commonly mentioned book that I hear referenced on podcasts as “the book that started it all”.
It's been nearly 25 years since Robert Kiyosaki's Rich Dad Poor Dad first made waves in the Personal Finance arena. It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.
Rich Dad Poor Dad is Robert's story of growing up with two dads his real father and the father of his best friend, his rich dad and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains…
I’m a cognitive psychologist, originally from Scotland, but I have lived and worked in Canada for the last 50 years, first at the University of Toronto, and then at a research institute in Toronto. My passion has always been to understand the human mind – especially memory – through experimental research. Memory is fundamental to our mental life as humans; to a large extent it defines who we are. It is a complex and fascinating topic, and my career has been devoted to devising experiments and theories to understand it better. In our recent book, Larry Jacoby and I attempt to pass on the excitement of unravelling these fascinating mysteries of memory.
This bestselling book is not so much about your memory as how to implant lasting memories in others.
How is it that some events and pieces of information are amazingly memorable, whereas others are lost as soon as our mental backs are turned? In a series of entertaining real-life examples, the authors propose and illustrate ways in which information can be “made to stick.” These include some obvious ones like getting people’s attention and building on their existing knowledge – stuff they are interested in.
Other factors are less obvious; set up an intriguing puzzle, provide some really unexpected information, especially of an emotional kind, embed the new information in an attention-grabbing story. Of course knowing how to teach effectively also reveals much about how memory works!
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria
I am always trying to get a leg up in life, and I figured one of the best ways to do that is through investments. I have learned that by understanding how capitalism and business works, I was able to spot plenty of major opportunities in the economy all around us.
With The 22 Immutable Laws, you will get an enhanced understanding of how business works, and what kinds of approaches are most likely to be highly successful.Just about every product or service is about branding, first and foremost, and in The 22 Immutable Laws, you will clearly see how.
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service…
I have a fixation with films about or using digital technology: my work in this area is about trying to grasp the impacts of technological change on the world in which we live. In writing about The Social Network, I was gripped by the idea that a group of college kids could create something so contagious and monstrous as Facebook. More recently, I’ve been exploring the impacts of data on our understanding and management of sport. I’m also working on a long-term project about Pixar, a long-term fascination. I just love the idea that the films we and our children watch started out with a bunch of computer scientists, playing around with polygons.
How did Hush Puppies become cool again? This is just one of the questions answered in Gladwell’s first and possibly still most influential book.
Gladwell is essentially a detective of cultural phenomena, which is probably why his writing has such an influence on what I do; both in terms of my book and my current work on sport.
While it never actually mentions computers, The Tipping Point, which analyses the social forces, networks, and mathematics that make things go viral (before the phrase ‘go viral’ went, well, viral) anticipates the impacts of Web 2.0. Little wonder that Sean Parker, of Napster and later Facebook fame, was so fond of quoting it.
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
I am a scientist and technologist, trained in theoretical quantum physics, who became an Emeritus Professor of Network Technology from Oslo’s metropolitan university. I’ve strenuously tried to communicate the wonder of science to students and industry throughout my career. I’m also a long-standing fan of science fiction who grew up with heroes in both fact and fiction. The idea of future society has haunted me my whole life. I’m an optimist, who looks to the darker tales as warnings of futures we hope to avoid. Read these tales with a determination for us all to do better.
This book was a forerunner and inspiration to the big society science fiction of the John Brunner era, and (like much of her writing) should properly be understood as an alternative reality science fiction, imitated by many writers including Brunner and Robert Silverberg.
Rand became a controversial figure because of the cult that grew up around her, promoting elitist ideas, and driven mainly by her husband. Yet Rand herself was a brilliant writer and thinker who wanted to be a philosopher. The writing is not only deeply intellectual, it was deeply character driven.
As a non-native English speaker, her writing style is rich and could be the envy of native writers. Perhaps too long, this book is nevertheless a must read for any science fiction fan.
Published in 1957, Atlas Shrugged was Ayn Rand's greatest achievement and last work of fiction. In this novel she dramatizes her unique philosophy through an intellectual mystery story that integrates ethics, metaphysics, epistemology, politics, economics, and sex. Set in a near-future U.S.A. whose economy is collapsing as a result of the mysterious disappearance of leading innovators and industrialists, this novel presents an astounding panorama of human life-from the productive genius who becomes a worthless playboy...to the great steel industrialist who does not know that he is working for his own destruction...to the philosopher who becomes a pirate...to the woman who…
As the Chief Executive Officer of Northeast Private Client Group, a national financial planning and wealth management firm, Mark B. Murphy is a highly sought-after key business strategist and critical thinker. He is passionate about empowering entrepreneurs to achieve multigenerational wealth by providing personalized strategies that focus on emotional fitness, wealth accumulation, and a plan that can work under all circumstances. Mark's expertise in strategic planning and financial engineering has benefited a diverse range of clients, including closely held businesses, mid-size companies, celebrities, athletes, hedge fund managers, doctors, dentists, and other high-net-worth individuals. His unwavering commitment to delivering a "wow" experience has earned him a reputation as a trusted expert in the industry.
This book is a game-changer for anyone seeking to improve their productivity and creativity.
By shifting the focus from "how" to "who," Sullivan and Hardy argue that we can leverage the skills and expertise of others to achieve greater success. The book is filled with practical tips and strategies for collaborating effectively, building strong relationships, and achieving more with less effort.
I highly recommend this book to entrepreneurs, business leaders, and anyone seeking to improve their creative thinking and problem-solving skills.
Make a mindset shift that will open the door to incredible growth and limitless possibility in your business and your life - just by asking the right question.
What if everything you did was your choice, including how you spend your time, how much money you make, with whom you have relationships and only doing work that aligns with your purpose? Sound hard? It's as simple as changing the core question you ask yourself.
When you want to accomplish something, stop asking, 'How can I do this?' Legendary entrepreneur coach Dan Sullivan teaches you to ask instead, 'Who can do…
Jonah Berger is a Wharton School professor and internationally bestselling author ofMagic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets likeThe New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.
Decades ago, Everett Rogers wondered why some farmers adopted a type of corn seed while others didn’t. But once he studied that, he wondered whether similar factors might drive the adoption of all sorts of innovations, from new pharmaceutical drugs to the internet.
This book is a trove of useful insights into how ideas and concepts spread through society/culture. It covers the S curve of diffusion, innovators, and laggards, and a variety of other things.
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle…
Jonah Berger is a Wharton School professor and internationally bestselling author ofMagic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets likeThe New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.
This book isn’t as well known as the others but is just as deserving of attention.
It is an underground classic in sociology that studies why things catch on using a study of baby names. If you've ever wondered why some names become popular or what drives all sorts of things to become popular, this book helps us understand why.
What accounts for our tastes? Why and how do they change over time? In this innovative book Stanley Lieberson analyzes children's first names to develop an original theory of fashion. Children's names provide an opportunity to view the pure mechanisms of fashion, unaffected by commercial interests that influence many fashions and tastes, says Lieberson. He disputes the commonly held notion that tastes in names (and other fashions) simply reflect societal shifts. There exist also "internal taste mechanisms" that drive changes in fashion even in the absence of social change, Lieberson contends. He explores the intricate and subtle ways in which…
Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.
This might be the original word-of-mouth marketing book, appearing in 2000, long before other titles focused on the discipline. (In fact, Rosen has followed it up with The Anatomy of Buzz Revisited which came out in 2009.) Rosen, a former marketing executive, interviewed dozens of colleagues to diagnose how to get products in front of early adopters, push consumers to engage, and talk about a product and beyond. While certainly dated, it is still highly relevant and full of idea-sparking stories and examples.
When purchasing certain products, customers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even relative strangers. Yet most of today's marketing still focuses on how to use advertizing and other tools to influence each customer individually, ignoring the fact that buying these "conversation products" is a social process. The guide shows companies how to help customers influence each other through word-of-mouth, using case studies and concrete examples.
Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.
I was so inspired by the “movement” approach Brains on Fire (the agency) presented in this eponymous title, I reached out to work with them. What resulted is an incredible amount of learning beyond the book and another amazing WOM case study for them (and for a non-profit I served). If I hadn’t seen the positive results of the advice doled out in this book myself, I would describe it as the manual on how to build cults … but the good kind.
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. *…
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