100 books like A Matter of Taste

This bestselling book is not so much about your memory as how to implant lasting memories in others.

How is it that some events and pieces of information are amazingly memorable, whereas others are lost as soon as our mental backs are turned? In a series of entertaining real-life examples, the authors propose and illustrate ways in which information can be “made to stick.” These include some obvious ones like getting people’s attention and building on their existing knowledge – stuff they are interested in.

Other factors are less obvious; set up an intriguing puzzle, provide some really unexpected information, especially of an emotional kind, embed the new information in an attention-grabbing story. Of course knowing how to teach effectively also reveals much about how memory works!

Malcolm Gladwell never disappoints me. He has said that when people meet him, they treat him like they know him. After years of reading his books and listening to his podcasts, his voice sounds like a friend's.

This book is one of my favorites because it gives me hope that with the right ingredients of passion, hard work, and opportunity, our efforts will tip toward success. It reminds me to open my eyes and watch for opportunities so that when we are in the business of passionate service, we may end up on a great adventure that we could not have predicted.

Many of the books by Seth Godin are amazing, but this is a personal favorite.

Great ideas aren't just ideas; they're like viruses. They spread from person to person in powerful, unexpected ways. The book explores this idea and talks about some of the factors that lead ideas to spread and some of the consequences of their diffusion.

The world is full of great ideas that don’t catch on. Indoor plumbing, for example, took about 2,500 years to become popular. Others, like radio, catch fire seemingly overnight. Why? Rogers produced the seminal work on this topic, which has now gone through five editions of updates.

He sets out clear patterns of how innovations get taken up—or struggle to. He delves into many examples to prove his points, and he always makes the reader think. Before you focus on your wonderful idea, think about what will make the idea be accepted quickly by the marketplace. As Rogers shows, that will save you vast amounts of work down the road.

Lawrence J Henderson was one of the first Americans to take Pareto’s writings seriously. He was a professor at Harvard during the 1930s, and this 1935 book was an outgrowth of his interest in understanding Pareto’s thought.

The subtitle "A Physiologist’s Interpretation" indicates that his approach to Pareto’s work differed from most because he was a natural scientist rather than a social scientist. As a physiologist, H. was able to recognize Pareto's engineering background with the recognition of universally valid laws, yet he was also able to see how Pareto was influenced as an economist where there are high degrees of regularity.

That makes him one of the best authorities on Pareto's "General sociology". Henderson could see generalities that most social scientists could neither understand nor appreciate. 

This anthology spans a remarkable and surprising range of topics including first-hand accounts by pageant winners—and losers—along with rich historical context. Historian Kimberly Hamlin documents the first Miss America Pageant (launched a year after women won the vote), showing how it both appropriated the format of suffrage pageants and defined itself in opposition to them. Feminist scholar Donelle Ruwe explains why becoming Miss Meridian [Miss.] in 1985 had an unexpectedly positive impact on her life, even though she considers beauty pageants to be “oppressive” and “degrading.” And the African-American scholar Gerald Early’s riveting “Waiting for Miss America” weighs the racial implications of Vanessa Williams’ 1983 crowning as the first Black Miss America. “[S]he was the most loved and most suspect woman in America,” he writes. Suspect, because “some blacks don’t trust her motives and some whites don’t trust her abilities.”  

Galeano was no ordinary sportswriter. He was also a radical journalist, revisionist historian, and clear-eyed social critic whose work redefined modern Latin America in the minds of readers worldwide. In Soccer in Sun and Shadow, the Uruguayan author explores the meaning of soccer far beyond yellow cards and defensive strategies. In a series of short chapters, some no more than a page, Galeano illuminates the Beautiful Game’s legends, known and forgotten, from Maradona and Pele to the match that ended with 44 penalty kicks but whose results no one can quite remember. He is at his best when writing about how players of color from the favelas of Latin American added flare and rhythm to a hitherto stodgy old European game. Lyrical and learned, loving and elegiac, Soccer in Sun and Shadow stands as perhaps the greatest book on sports ever written.  

Professor Mann is the best macrohistorical social theorist I know.

The book is a clearly written analysis of the development of social formations from primitive societies, to the more developed societies in many parts of the world. As it combines a sophisticated conceptual homework with extensive empirical research the book will help the reader to grasp from where we are coming and where we are going.

I personally recommend the book. It is extremely valuable.

This book assesses the value of liberal education, and the importance of (re) reading the so-called ‘classics,’ rather than resorting to short snippets of articles, YouTube videos, or chapters which make short and pointed arguments about specific issues. The great classics have changed Roosevelt Montás’s life in ways that are to me familiar, since I’ve enjoyed watching the fruits of liberal education as they transformed his life of my own students over the years.

This collection of essays offers a broad set of different examples of history and ideas about the past have been pressed into the service of nationalism – often resulting, as the title has it, in the invention of tradition.

I also love the quality of the writing in this book. Hobsbawm has such elegant prose, and as an editor he seems to have influenced the style of the other authors in the volume.