100 books like A Matter of Taste

By Stanley Lieberson,

Here are 100 books that A Matter of Taste fans have personally recommended if you like A Matter of Taste. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Made to Stick: Why Some Ideas Survive and Others Die

Fergus Craik Author Of Memory

From my list on how your memory works – and why it often doesn't.

Why am I passionate about this?

I’m a cognitive psychologist, originally from Scotland, but I have lived and worked in Canada for the last 50 years, first at the University of Toronto, and then at a research institute in Toronto. My passion has always been to understand the human mind – especially memory – through experimental research. Memory is fundamental to our mental life as humans; to a large extent it defines who we are. It is a complex and fascinating topic, and my career has been devoted to devising experiments and theories to understand it better. In our recent book, Larry Jacoby and I attempt to pass on the excitement of unravelling these fascinating mysteries of memory.

Fergus' book list on how your memory works – and why it often doesn't

Fergus Craik Why did Fergus love this book?

This bestselling book is not so much about your memory as how to implant lasting memories in others.

How is it that some events and pieces of information are amazingly memorable, whereas others are lost as soon as our mental backs are turned? In a series of entertaining real-life examples, the authors propose and illustrate ways in which information can be “made to stick.” These include some obvious ones like getting people’s attention and building on their existing knowledge – stuff they are interested in.

Other factors are less obvious; set up an intriguing puzzle, provide some really unexpected information, especially of an emotional kind, embed the new information in an attention-grabbing story. Of course knowing how to teach effectively also reveals much about how memory works!

By Chip Heath, Dan Heath,

Why should I read it?

8 authors picked Made to Stick as one of their favorite books, and they share why you should read it.

What is this book about?

Why does fake news stick while the truth goes missing?

Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:

- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria

- how a gifted sports reporter got people…


Book cover of The Tipping Point: How Little Things Can Make a Big Difference

Denise Brinkmeyer Author Of Project Orienteering: A Field Guide For Project Leadership

From my list on servant leaders who get things done.

Why am I passionate about this?

I am the oldest child, and former teacher turned technology innovator. As the only girl, growing up with three brothers gave me the tenacity to overcome limiting beliefs. Information technology has helped me create an environment where I can help a lot of people. At the end of the day, what I love most is helping someone turn an idea into a tangible solution while motivating team members to see the beauty and joy in this type of service.  

Denise's book list on servant leaders who get things done

Denise Brinkmeyer Why did Denise love this book?

Malcolm Gladwell never disappoints me. He has said that when people meet him, they treat him like they know him. After years of reading his books and listening to his podcasts, his voice sounds like a friend's.

This book is one of my favorites because it gives me hope that with the right ingredients of passion, hard work, and opportunity, our efforts will tip toward success. It reminds me to open my eyes and watch for opportunities so that when we are in the business of passionate service, we may end up on a great adventure that we could not have predicted.

By Malcolm Gladwell,

Why should I read it?

7 authors picked The Tipping Point as one of their favorite books, and they share why you should read it.

What is this book about?

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.


Book cover of Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You

Jonah Berger Author Of Contagious: Why Things Catch on

From my list on make anything catch on.

Why am I passionate about this?

Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Jonah's book list on make anything catch on

Jonah Berger Why did Jonah love this book?

Many of the books by Seth Godin are amazing, but this is a personal favorite.

Great ideas aren't just ideas; they're like viruses. They spread from person to person in powerful, unexpected ways. The book explores this idea and talks about some of the factors that lead ideas to spread and some of the consequences of their diffusion.

By Seth Godin,

Why should I read it?

2 authors picked Unleashing the Ideavirus as one of their favorite books, and they share why you should read it.

What is this book about?

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.


Book cover of Diffusion of Innovations

Stephen Wunker Author Of The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization

From my list on passionate innovators.

Why am I passionate about this?

I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.

Stephen's book list on passionate innovators

Stephen Wunker Why did Stephen love this book?

The world is full of great ideas that don’t catch on. Indoor plumbing, for example, took about 2,500 years to become popular. Others, like radio, catch fire seemingly overnight. Why? Rogers produced the seminal work on this topic, which has now gone through five editions of updates.

He sets out clear patterns of how innovations get taken up—or struggle to. He delves into many examples to prove his points, and he always makes the reader think. Before you focus on your wonderful idea, think about what will make the idea be accepted quickly by the marketplace. As Rogers shows, that will save you vast amounts of work down the road.

By Everett M. Rogers,

Why should I read it?

2 authors picked Diffusion of Innovations as one of their favorite books, and they share why you should read it.

What is this book about?

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle…


Book cover of Rim City Blues

Anthony W. Eichenlaub Author Of The Man Who Walked in the Dark

From my list on morally complex sci-fi noir books.

Why am I passionate about this?

I love morally complex sci-fi noir books because they tend to ask the hard questions that I find interesting. What is the point of seeking justice in an unjust world? How can we judge others when we ourselves are corrupt? Often, we think of noir as being dark—and it is—but it’s the pinpricks of light that make the shadows fascinating to me. I try to blend this complexity into my own writing, whether it’s in a tense relationship with religion, rampant corruption, or a struggle to do the right thing when there just aren’t any options left.

Anthony's book list on morally complex sci-fi noir books

Anthony W. Eichenlaub Why did Anthony love this book?

I love how this book takes a protagonist steeped in noir tropes and drops him into a shattered world that doesn’t seem to understand him. He’s a trench coat and a fedora in a ruined sci-fi world of technology and crime. This isn’t the deepest read on the list, but it’s a ton of fun and does some interesting things to subvert the sci-fi noir tropes.

By Elliott Scott,

Why should I read it?

1 author picked Rim City Blues as one of their favorite books, and they share why you should read it.

What is this book about?

They want Felix Lasko to solve a murder while getting chased by coyotes, one-eyed assassins, and killer robots. He’d say no, but that's not an option—since they'll kill him outright if he refuses.

Felix had always dreamed of becoming a detective: just not at gunpoint. Besides the hot lead motivation, solving the murder of Jeff Hense will get him a ticket into Neotopia. It's the last city on the planet with power, and he’s run hundreds of miles only to get stuck outside its blue forcefield dome.

He’ll need to get through a brothel-ship wedged into a cliffside, and a…


Book cover of Moral, Believing Animals: Human Personhood and Culture

Joseph A. Scimecca Author Of The Not So Outrageous Idea of a Christian Sociology

From my list on scholarship on sociology and the Christian religion.

Why am I passionate about this?

I am currently a Professor of Sociology at George Mason University, a Research I Institution, and have now published 9 books. Until I wrote the book Christianity and Sociological Theory, I was a traditional sociologist, one who abided by the tenet of the discipline to profess neutrality in one’s scholarly work. My book, The Not So Outrageous Idea of a Christian Sociology, is not only my most controversial book, given its criticism of contemporary sociology, but also my most personal book.

Joseph's book list on scholarship on sociology and the Christian religion

Joseph A. Scimecca Why did Joseph love this book?

Since the recent passing of Peter Berger, Christian Smith is arguably the most well-known and influential sociologist working in the field of religion. 

In this book, Smith lays the groundwork for his vision of what it means to be a person, something so often overlooked in the social sciences. Smith claims that humans have a particular set of capacities and proclivities that distinguish them from animals. Despite the vast differences in humanity across cultures and historical eras, Smith offers the possibility that human beings have a universal human personhood. Humans, who, though part of the animal kingdom, are spiritual beings that have a moral and spiritual dimension.

This is something that I have been struggling with for years, and Smith simplified it.

By Christian Smith,

Why should I read it?

1 author picked Moral, Believing Animals as one of their favorite books, and they share why you should read it.

What is this book about?

What kind of animals are human beings? And how do our visions of the human shape our theories of social action and institutions? In Moral, Believing Animals, Christian Smith advances a creative theory of human persons and culture that offers innovative, challenging answers to these and other fundamental questions in sociological, cultural, and religious theory.

Smith suggests that human beings have a peculiar set of capacities and proclivities that distinguishes them significantly from other animals on this planet. Despite the vast differences in humanity between cultures and across history, no matter how differently people narrate their lives and histories, there…


Book cover of Rescuing Socrates: How the Great Books Changed My Life and Why They Matter for a New Generation

Robert F. Barsky Author Of Clamouring for Legal Protection: What the Great Books Teach Us about People Fleeing from Persecution

From my list on to help us harness the ‘classics’ to address crises.

Why am I passionate about this?

I have taught a broad array of humanities and social sciences courses over the years, sometimes employing case studies from the realm of law, most notably stories about undocumented migrants, refugees, or homeless people. I’ve also had occasion to teach in law schools, usually in ways that bridge the gap between the legality of forced displacement, and the lived experiences of those who have done it. I won a Rockefeller Foundation grant to write my newest book, Clamouring for Legal Protection, in which I considered the idea that we can learn a lot about refugees and vulnerable migrants with references to people we know well: Ulysses, Dante, Satan, and even Alice in Wonderland.

Robert's book list on to help us harness the ‘classics’ to address crises

Robert F. Barsky Why did Robert love this book?

This book assesses the value of liberal education, and the importance of (re) reading the so-called ‘classics,’ rather than resorting to short snippets of articles, YouTube videos, or chapters which make short and pointed arguments about specific issues. The great classics have changed Roosevelt Montás’s life in ways that are to me familiar, since I’ve enjoyed watching the fruits of liberal education as they transformed his life of my own students over the years.

By Roosevelt Montás,

Why should I read it?

1 author picked Rescuing Socrates as one of their favorite books, and they share why you should read it.

What is this book about?

A Dominican-born academic tells the story of how the Great Books transformed his life-and why they have the power to speak to people of all backgrounds

What is the value of a liberal education? Traditionally characterized by a rigorous engagement with the classics of Western thought and literature, this approach to education is all but extinct in American universities, replaced by flexible distribution requirements and ever-narrower academic specialization. Many academics attack the very idea of a Western canon as chauvinistic, while the general public increasingly doubts the value of the humanities. In Rescuing Socrates, Dominican-born American academic Roosevelt Montas tells…


Book cover of Visual and Other Pleasures

Hanna Flint Author Of Strong Female Character

From my list on championing women in cinema.

Why am I passionate about this?

I'm a London-based critic, author, and host whose love affair with film began after seeing The Lion King in the cinema as a kid. I trained as a journalist because I wanted to talk about the world. Since then I’ve been covering film and culture for the likes of Empire Magazine, Time Out, and IGN. I co-host MTV Movies and the weekly film reviews podcast Fade to Black; co-founder of The First Film Club event series and podcast, and am a member of London's Critics' Circle. I'm a voice for gender equality, diversity, and inclusion in the entertainment industry and an advocate for MENA representation as a writer of Tunisian heritage.

Hanna's book list on championing women in cinema

Hanna Flint Why did Hanna love this book?

One of the most influential thinkers and writers on feminist film theory, Mulvey’s groundbreaking essay “Visual Pleasure and Narrative Cinema” is one of many that tackle the representation of women in art and culture and how these mediums might impede or aid the women’s movement.

Mulvey was a great resource for my own book in analysing the overt sexualisation of female characters on screen to cater to the so-called Male Gaze and misogynistic pleasures.

By L. Mulvey,

Why should I read it?

1 author picked Visual and Other Pleasures as one of their favorite books, and they share why you should read it.

What is this book about?

A new edition of Laura Mulvey's groundbreaking collection of essays, originally published in 1989. In an extensive introduction to this second edition, Mulvey looks back at the historical and personal contexts for her famous article Visual Pleasure and Narrative Cinema , and reassesses her theories in the light of new technologies.


Book cover of It's Not You, It's the Dishes: How to Minimize Conflict and Maximize Happiness in Your Relationship

Emily Guy Birken Author Of Making Social Security Work for You: Advice, Strategies, and Timelines That Can Maximize Your Benefits

From my list on changing the way you look at money.

Why am I passionate about this?

When I was about 8, I remember taking all the money out of my piggy bank, counting it, and carefully putting it back in again. My sister called me Ms. Moneybags. But I wasn’t worried about accumulating money. I was fascinated by money’s pure potential. I could do anything with it! From that early interest in the potential of money, I grew to be an avid reader of financial books–and that led to a surprise career as a money writer. I still love to think about money’s potential and the best ways to allocate that potential, and I love to bring my readers with me on the fascinating journey.

Emily's book list on changing the way you look at money

Emily Guy Birken Why did Emily love this book?

Szuchman and Anderson use the framework of economics principles to look at marital relationships. Though the book was written as more of a self-help marriage guide, it’s an excellent introductory primer to many economic theories. 

Every chapter introduces and defines an economic theory–including moral hazard, comparative advantage, loss aversion, supply and demand, and incentives. Then the authors profile a married couple in crisis and describe how the economic theory fits the marital problem.

It’s a fascinating way of narrowing the larger issues of how to allocate scarce resources into the domestic sphere. I found applying economic theories to married couple fights helped me better understand economics as a whole, and the ways I make decisions in every part of my life.

Additionally, this book can be laugh-out-loud funny.

By Paula Szuchman, Jenny Anderson,

Why should I read it?

1 author picked It's Not You, It's the Dishes as one of their favorite books, and they share why you should read it.

What is this book about?

Your marriage is fine, right? Sure, there are showdowns over who unloads more dishes, and some simmering discontent over who drives more car pools, cleans more dust bunnies, and keeps the social wheels of your existence greased. The sex is good, though you can’t remember when you last had it. Come to think of it, you’re plagued by a nagging sense that marriage used to be so much more fun. Marriage can be a mysterious, often irrational business. But the key, propose Paula Szuchman and Jenny Anderson in this incomparable and engaging book, is to think like an economist. We…


Book cover of The Ascent of Market Efficiency: Finance That Cannot Be Proven

Emily Erikson Author Of Trade and Nation: How Companies and Politics Reshaped Economic Thought

From my list on economic theory by non-economists.

Why am I passionate about this?

I’m fascinated by systems of thought and very interested in understanding how we can improve our ability to create a better society for all. I think the past makes a good laboratory for investigating these kinds of questions. I got interested in early modern economic theory while researching the English East India Company for my dissertation in the sociology department of Columbia University, which was a great place for historical and computational sociology. I now teach economic sociology and theory as a professor at Yale University, another institution with amazing strengths in history, data science, and computational methods.

Emily's book list on economic theory by non-economists

Emily Erikson Why did Emily love this book?

This is a serious scholarly investigation of the origin and eventual triumph of the efficient market hypothesis. Polillo is very smart and the theoretical sophistication high. It combines a thorough history with some extremely interesting ideas about thought, culture, and social processes fleshed out with several different methods of analysis and interpretation.

By Simone Polillo,

Why should I read it?

1 author picked The Ascent of Market Efficiency as one of their favorite books, and they share why you should read it.

What is this book about?

The Ascent of Market Efficiency weaves together historical narrative and quantitative bibliometric data to detail the path financial economists took in order to form one of the central theories of financial economics-the influential efficient-market hypothesis-which states that the behavior of financial markets is unpredictable.

As the notorious quip goes, a blindfolded monkey would do better than a group of experts in selecting a portfolio of securities, simply by throwing darts at the financial pages of a newspaper. How did such a hypothesis come to be so influential in the field of financial economics? How did financial economists turn a lack…


Book cover of Made to Stick: Why Some Ideas Survive and Others Die
Book cover of The Tipping Point: How Little Things Can Make a Big Difference
Book cover of Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You

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