Here are 100 books that Diffusion of Innovations fans have personally recommended if you like
Diffusion of Innovations.
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I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.
As a strategy consultant for over two decades, let me tell you: the world is full of bad strategy. This book lays out so clearly what makes bad strategy bad, as well as what good strategy consists of. Rumelt uses examples from business, of course, but he goes far beyond that realm, too.
The book opens with a description of how Admiral Horatio Nelson defeated Napoleon’s forces in the Battle of Trafalgar. Rumelt, a Professor at UCLA, gives recommendations that are specific, tied to examples, and actionable. I walked away with a clear set of takeaways and wonderful stories to back them up.
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…
I’m a cognitive psychologist, originally from Scotland, but I have lived and worked in Canada for the last 50 years, first at the University of Toronto, and then at a research institute in Toronto. My passion has always been to understand the human mind – especially memory – through experimental research. Memory is fundamental to our mental life as humans; to a large extent it defines who we are. It is a complex and fascinating topic, and my career has been devoted to devising experiments and theories to understand it better. In our recent book, Larry Jacoby and I attempt to pass on the excitement of unravelling these fascinating mysteries of memory.
This bestselling book is not so much about your memory as how to implant lasting memories in others.
How is it that some events and pieces of information are amazingly memorable, whereas others are lost as soon as our mental backs are turned? In a series of entertaining real-life examples, the authors propose and illustrate ways in which information can be “made to stick.” These include some obvious ones like getting people’s attention and building on their existing knowledge – stuff they are interested in.
Other factors are less obvious; set up an intriguing puzzle, provide some really unexpected information, especially of an emotional kind, embed the new information in an attention-grabbing story. Of course knowing how to teach effectively also reveals much about how memory works!
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria
I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.
I read this book before a job interview with the author, and I kicked myself for not reading his works years earlier. Clay Christensen was a master of making the counter-intuitive simple and compelling and of showing why his theses really matter.
In this book, Clay laid out several of his most important theories—going well beyond the concept of Disruptive Innovation he’s most famous for. He illustrates the concepts with research and anecdotes, and his prose is always a joy to read. For anyone passionate about innovation, this book is simply a must. It’s a guidebook to success.
An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. A seminal work on disruption--for everyone confronting the growth paradox. For readers of the bestselling The Innovator's Dilemma--and beyond--this definitive work will help anyone trying to transform their business right now. In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment. Christensen and Raynor give advice…
I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.
Perhaps you read this one in school, but most haven’t revisited the work since. I urge you to do so! People passionate about innovation need to keep humans foremost in their minds, not the machines (of any sort) that they create.
Huxley’s tale is famous because it’s both simple and profound. It’s also remarkably prophetic. As we focus intently on creating the new, this book reminds us of the bigger picture and calls into question the overall endeavor.
Early in my career, I was responsible for one of the world’s first smartphones. It was a wonderful achievement. But this book makes me think twice about whether I should be so proud.
**One of the BBC's 100 Novels That Shaped Our World**
EVERYONE BELONGS TO EVERYONE ELSE. Read the dystopian classic that inspired the hit Sky TV series.
'A masterpiece of speculation... As vibrant, fresh, and somehow shocking as it was when I first read it' Margaret Atwood, bestselling author of The Handmaid's Tale.
Welcome to New London. Everybody is happy here. Our perfect society achieved peace and stability through the prohibition of monogamy, privacy, money, family and history itself. Now everyone belongs.
You can be happy too. All you need to do is take your Soma pills.
I am the oldest child, and former teacher turned technology innovator. As the only girl, growing up with three brothers gave me the tenacity to overcome limiting beliefs. Information technology has helped me create an environment where I can help a lot of people. At the end of the day, what I love most is helping someone turn an idea into a tangible solution while motivating team members to see the beauty and joy in this type of service.
Malcolm Gladwell never disappoints me. He has said that when people meet him, they treat him like they know him. After years of reading his books and listening to his podcasts, his voice sounds like a friend's.
This book is one of my favorites because it gives me hope that with the right ingredients of passion, hard work, and opportunity, our efforts will tip toward success. It reminds me to open my eyes and watch for opportunities so that when we are in the business of passionate service, we may end up on a great adventure that we could not have predicted.
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
Jonah Berger is a Wharton School professor and internationally bestselling author ofMagic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets likeThe New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.
Many of the books by Seth Godin are amazing, but this is a personal favorite.
Great ideas aren't just ideas; they're like viruses. They spread from person to person in powerful, unexpected ways. The book explores this idea and talks about some of the factors that lead ideas to spread and some of the consequences of their diffusion.
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
Jonah Berger is a Wharton School professor and internationally bestselling author ofMagic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets likeThe New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.
This book isn’t as well known as the others but is just as deserving of attention.
It is an underground classic in sociology that studies why things catch on using a study of baby names. If you've ever wondered why some names become popular or what drives all sorts of things to become popular, this book helps us understand why.
What accounts for our tastes? Why and how do they change over time? In this innovative book Stanley Lieberson analyzes children's first names to develop an original theory of fashion. Children's names provide an opportunity to view the pure mechanisms of fashion, unaffected by commercial interests that influence many fashions and tastes, says Lieberson. He disputes the commonly held notion that tastes in names (and other fashions) simply reflect societal shifts. There exist also "internal taste mechanisms" that drive changes in fashion even in the absence of social change, Lieberson contends. He explores the intricate and subtle ways in which…
I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.
Sometimes, the most powerful stories are ones that are compellingly proven by history. In this book, Johnson uses a broad range of historical examples—the flush toilet, the pencil, evolution, and so many more—to show a clear pattern of how revolutionary ideas get their start.
His key theses are straightforward, like how ideas often start as a slow hunch that gradually gathers momentum and seemingly suddenly becomes full-fledged. They’re well-proven by his examples. But even if you didn’t terribly care about the principles he puts forward, you’d just love the vivid, elegant writing. It’s a wonderful read.
A fascinating deep dive on innovation from the New York Times bestselling author of How We Got To Now and Unexpected Life
The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of…
I’ve spent many years as a management consultant to a range of big, global corporations, smaller companies, and not-for-profits. I also headed up succession planning and management development at two major companies. I decided to go into this field based on a strong conviction, a conviction that continues today: that leadership counts. Strong leaders benefit people in their organizations and, ultimately, society itself. Having worked with many senior leaders and led organizations myself, I know the range of pressures executives face and how easy it is to fail. Companies need a supply of capable, well-equipped senior leaders, and those who aspire to top-level positions need guideposts about achieving their career aspirations.
One of the success factors I highlight in my book is leading innovation and change.
Simply maintaining or marginally improving the status quo isn’t enough in most organizations. Many aspiring executives find the requirement to lead innovation intimidating, since by definition it means finding solutions that are different from what they are most familiar with.
Murray illustrates that the vast majority of innovations are not “bolts out of the blue.” Rather, they are often the result of taking a new idea out of one context (for example, a different field or industry) and then building on it.
The implication for me is that the successful executive needs to adopt an external perspective, i.e., looking outside his or her own organization, and find ways to identify new ideas—even if the practical application is not immediately apparent.
Most of us think that outstanding success derives only from groundbreaking innovation. But we're wrong. In fact, many of the most successful business ideas of our time have come about when someone has borrowed and adapted an idea from somewhere else.
In Borrowing Brilliance, David Kord Murray explains exactly how you can do the same. He demonstrates conclusively that new business ideas are simply combinations of existing ideas, and then sets out to show how you can solve current problems and create new opportunities by learning where to look for ideas and answers. In the process, he takes you through…
I have devoted my career to helping leaders navigate challenging transitions into new roles, build their teams, and transform their organizations. Strategic thinking is a key foundation of my work as an executive coach and advisor at Genesis Advisers and a professor at the IMD Business School. Whether executives are taking new roles or driving large-scale transformations, they must be able to rapidly analyze the context, craft good visions and strategies, and mobilize people to realize them. I try to equip the leaders I work with with the mental frameworks, tools, and skillsets to adapt and succeed in the first 90 days and beyond.
I liked that this book highlighted how supposedly tried-and-true approaches to innovation fail to deliver results.
The book’s insights about how to drive radical innovation informed the advice I now give executives about how to approach organizational transformation, starting with an ambitious vision, communicating the “why,” and enlisting great people to go on the journey with them.
It helped me to understand that building organizations to develop disruptive technologies requires leaders to envision things that may sound crazy until they are realized.
What Valuable Company Is Nobody Building? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. "Peter Thiel has built multiple breakthrough companies, and Zero to One shows how". (Elon…
