Here are 100 books that Zero to One fans have personally recommended if you like
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For the last 25 years, I have been a coach to business founders, leaders, and leadership teams. My work has taken me to every continent from my base in London. A lot of my work is done behind closed doors, but I have been instrumental in building two unicorns in the last decade. I’m a founder myself and have always been fascinated by what it takes to succeed as a founder. I have a powerful conviction that learning to lead is the heart of it. The books I love are either based on real-world research or deeply practical and based on hands-on experience. Practice trumps theory every time in my world!
This book makes strategy practical for founders, and strategy is so often done badly and contributes to business failure.
The essence of it is to recognize and solve the “decisive challenge.” For example, Elon Musk identified and solved the decisive challenge facing SpaceX when he made Falcon 9 the world’s first orbital class reusable rocket.
Back down to earth, strategy has to face the business challenges honestly and provide a coherent approach to tackling them. This book genuinely helps us to do just that.
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…
I went to Afghanistan under the first Taliban government as a humanitarian aid worker. During the following decade, I experienced inadequate emotional, mental, and theological support from those who had sent me out. I began to research the field of risk and found a wealth of literature on how humans make decisions, how we see (or don’t see) danger, how to manage risk and fear, and more. We ignore the best practices and common sense of these fields to our peril. I am passionate about helping people not feel isolated and alone when they choose to serve in dangerous situations.
I laughed at Kahneman’s straightforward explanation of how my brain works without making me feel stupid. Apparently, humanness is normal, thank goodness.
He explains the complexities of System 1 and 2 thinking through storytelling, demonstrating what he is teaching about how our brains work. Even though I’d learned about these concepts through academic reading, I now feel like I “get it,” although even that statement is a product of both System 1 and 2 thinking and availability bias. Key takeaways: Intelligence and rationality are not the same, and the research is so substantial in how Systems 1 and 2 work that disbelief is not an option!
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
Not many people know that I was so timid as a child; I used to burst into tears if I had to ask for something in a store. Now, I am known for my “out there” presentation style and mastery of words. Since 1982, I have been working with individuals and groups to help them get better at persuading, solving conflicts, and having inspiring relationships. So, how can you be a nice, caring person and still be persuasive, even with the most skeptical of people? These books helped me do this.
It’s weird to recommend this book to get better at persuading. But if I had read it before presenting new ideas, I would have saved thousands of dollars in development costs and shortened the time it took to persuade others to back me. His main idea is “The minimum viable product.”
So, instead of spending too much time and money developing my idea before talking to anyone, trying to make it perfect, I showed a 2-slide mockup of the idea to a friend, who said “I would NEVER use this. It takes up too much time. I just want something quick and dirty to help me write a persuasive email.” Wow! Her comment blew my mind and prevented me from spending a fortune on an impractical tool.
'The Lean Startup changes everything.' - Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.
With over a million copies sold across the globe, now is your time…
For the last 25 years, I have been a coach to business founders, leaders, and leadership teams. My work has taken me to every continent from my base in London. A lot of my work is done behind closed doors, but I have been instrumental in building two unicorns in the last decade. I’m a founder myself and have always been fascinated by what it takes to succeed as a founder. I have a powerful conviction that learning to lead is the heart of it. The books I love are either based on real-world research or deeply practical and based on hands-on experience. Practice trumps theory every time in my world!
I like this book because it’s based on mining quantitative data on almost ten thousand founders, not only anecdotal experience.
There is a lot of debate about the importance of co-founders and not trying to ‘go it alone.’ According to Noam, 65 percent of startups fail because of co-founder conflict. I find that super interesting, and it emphasizes why, if you want success, you’ve got to pick your co-founder(s) wisely. The same is true of the management team as well of course.
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team. Drawing on a decade of research, Noam Wasserman…
I left the corporate pigeonhole in 2015 and flew out into the Great Expanse. Ever since, I have been a catalyst for people’s self-expression across different media and formats. My work is a direct consequence of this motivation. I am a person branding coach, writer, editor & book coach and voiceover artist. I prefer depth over width, silence over noise, calm over chaos. My thinking is a blend of structure and free flow. My work is more than just work to me: it is a core part of my being. Being of a contemplative nature, I often ask myself big questions about value- creation, impact, empathy, collaboration, etc. I live in the Indian city of Bangalore (Bengaluru) with my family.
I love this book because it nails the essentials of entrepreneurship. The author is a serial entrepreneur, venture investor and philanthropist who has set up and scaled up enterprises in Silicon Valley and India. He presents a set of principles, values and strategies to help entrepreneurs gain a lasting advantage – as opposed to a temporary one. He writes in simple English without resorting to jargon. The fact that he delivers his wisdom in nuggets makes it engaging and useful for the reader. At a time when most of the world merely skims the surface of anything, Desh Deshpande advocates depth — a philosophy I follow, too.
As someone who has felt the consequences of spending too much time online on distractions, I am compelled to share how much better life can be when we are conscious of the time we spend online. In my early twenties, I experienced digital addiction. I managed to turn things around by cultivating discipline and finding purpose in life. In the process, I developed a deep interest in neuroscience and psychology. My book explains how you can take conscious control of your life in a practical way based on my experience backed up by research.
Deep Work is an excellent book for realizing how detrimental the typical employee’s work habits of checking email every 5 minutes, constant meetings, and other distractions are to their ability to perform high-quality work. Newport also shares good suggestions for reclaiming your focus and doing what he calls “deep work.”
The book strongly advocates for the importance of having as much time as possible without distractions to achieve flow and perform optimally. This book helped me become much more conscious about how I work.
Many modern knowledge workers now spend most of their brain power battling distraction and interruption, whether because of the incessant pinging of devices, noisy open-plan offices or the difficulty of deciding what deserves your attention the most. When Cal Newport coined the term 'deep work' on his popular blog, Study Hacks, in 2012, he found the concept quickly hit a nerve. Most of us, after all, are excruciatingly familiar with shallow work instead - distractedly skimming the surface of our workload and never getting to the important part. Newport began exploring the methods and mindset that foster a practice of…
I left the corporate pigeonhole in 2015 and flew out into the Great Expanse. Ever since, I have been a catalyst for people’s self-expression across different media and formats. My work is a direct consequence of this motivation. I am a person branding coach, writer, editor & book coach and voiceover artist. I prefer depth over width, silence over noise, calm over chaos. My thinking is a blend of structure and free flow. My work is more than just work to me: it is a core part of my being. Being of a contemplative nature, I often ask myself big questions about value- creation, impact, empathy, collaboration, etc. I live in the Indian city of Bangalore (Bengaluru) with my family.
I am a person branding coach. I help people build their person (aka individual) brands. I know
that the single most potent asset of every entrepreneur is their person brand. The more
distinctive this is, and the more convincingly the person communicates it, the better for them
and their business. Your person brand signals who you are, what you do, your core values, and
why someone should work with you, instead of with someone else. David McNally and Karl
Speak examine this concept threadbare and, in simple language, explain how you can build your
brand as an individual.
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.
McNally and Speak take you through the process of identifying the key components of your brand,…
I left the corporate pigeonhole in 2015 and flew out into the Great Expanse. Ever since, I have been a catalyst for people’s self-expression across different media and formats. My work is a direct consequence of this motivation. I am a person branding coach, writer, editor & book coach and voiceover artist. I prefer depth over width, silence over noise, calm over chaos. My thinking is a blend of structure and free flow. My work is more than just work to me: it is a core part of my being. Being of a contemplative nature, I often ask myself big questions about value- creation, impact, empathy, collaboration, etc. I live in the Indian city of Bangalore (Bengaluru) with my family.
I was thinking of writing a book like this when I saw it in a bookstore! Someone had already written it! It tells us how various people from diverse backgrounds chucked their profession or job (because they didn't like it or didn't find it suited to themselves) to do what they really wanted to do.
I can relate strongly to this book because this is what I did too, a few years ago. The chapters are written in the first person by the people who jumped. This gives the reader a greater sense of live action.
Each story has a lesson or two. Read a story, mull over what you learned from it, and then move to the next one. This book should help you set the "caged bird of your heart" free.
If you're at a crossroads, this is the book you need to read to begin chasing your dreams. Includes a foreword by Sheryl Sandberg.
Do you have a little voice in your head telling you to pursue the thing you love? Leaving a comfortable job to pursue a passion is a brave, bold move - but it's far from impossible. In this inspiring read When to Jump founder Mike Lewis has curated a community of people to share their stories about taking the leap into the unknown - people from all walks of life who left the safe inertia of…
I’m just an ordinary person who’s struggled with their own habits and compulsions. My fear and anxiety led me to read many self-help books over the last thirty-something years, and a lot of them helped me to firmly believe that if you start your day in the best way you can, then there’s no limit to the things that you can achieve!
Each of the books I’ve recommended has given me simple tools to help me do just that. Ultimately, I know they inspired me to create the Bad Habit Kicker system. I truly believe they can all help others optimize their lives and become the best versions of themselves!
If you’ve ever felt the pull of resistance, and the frustration of knowing that there’s something that you really want to do, but then that little voice in your head steps up and stops you, then this book will 100% help you. It explains a very easy way of short-circuiting that discussion.
It’s another simple idea, which is what makes it so powerful and helpful. And if you enjoy listening to podcasts, Mel now has an excellent one, "The Mel Robbins Podcast," which you can find on all platforms.
How to enrich your life and destroy doubt in 5 seconds.
Throughout your life, you've had parents, coaches, teachers, friends and mentors who have pushed you to be better than your excuses and bigger than your fears. What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself?
Using the science of habits, riveting stories and surprising facts from some of the most famous moments in history, art and business, Mel Robbins will explain the power of a "push moment."…
I have devoted my career to helping leaders navigate challenging transitions into new roles, build their teams, and transform their organizations. Strategic thinking is a key foundation of my work as an executive coach and advisor at Genesis Advisers and a professor at the IMD Business School. Whether executives are taking new roles or driving large-scale transformations, they must be able to rapidly analyze the context, craft good visions and strategies, and mobilize people to realize them. I try to equip the leaders I work with with the mental frameworks, tools, and skillsets to adapt and succeed in the first 90 days and beyond.
This book helped me understand more about the causes of bad decisions and how to overcome them, which was important for the work I was doing on structured team problem-solving.
I especially liked the focus on framing problems well, which contributed to the recent Harvard Business Review article I wrote with a colleague on approaches to reframing problems. I also gained more insight into common decision traps and how to avoid them, which was helpful in my work with leaders taking on challenging new roles.
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings.
In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers,…
