Borrowing Brilliance

By David Kord Murray,

Book cover of Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

Book description

Most of us think that outstanding success derives only from groundbreaking innovation. But we're wrong. In fact, many of the most successful business ideas of our time have come about when someone has borrowed and adapted an idea from somewhere else.

In Borrowing Brilliance, David Kord Murray explains exactly how…

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Why read it?

1 author picked Borrowing Brilliance as one of their favorite books. Why do they recommend it?

One of the success factors I highlight in my book is leading innovation and change.

Simply maintaining or marginally improving the status quo isn’t enough in most organizations. Many aspiring executives find the requirement to lead innovation intimidating, since by definition it means finding solutions that are different from what they are most familiar with.

Murray illustrates that the vast majority of innovations are not “bolts out of the blue.” Rather, they are often the result of taking a new idea out of one context (for example, a different field or industry) and then building on it.

The implication for…

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