Diffusion of Innovations

By Everett M. Rogers,

Book cover of Diffusion of Innovations

Book description

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over…

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Why read it?

1 author picked Diffusion of Innovations as one of their favorite books. Why do they recommend it?

Decades ago, Everett Rogers wondered why some farmers adopted a type of corn seed while others didn’t. But once he studied that, he wondered whether similar factors might drive the adoption of all sorts of innovations, from new pharmaceutical drugs to the internet.

This book is a trove of useful insights into how ideas and concepts spread through society/culture.  It covers the S curve of diffusion, innovators, and laggards, and a variety of other things.

From Jonah's list on make anything catch on.

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