Unleashing the Ideavirus
Book description
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers…
Why read it?
2 authors picked Unleashing the Ideavirus as one of their favorite books. Why do they recommend it?
Many of the books by Seth Godin are amazing, but this is a personal favorite.
Great ideas aren't just ideas; they're like viruses. They spread from person to person in powerful, unexpected ways. The book explores this idea and talks about some of the factors that lead ideas to spread and some of the consequences of their diffusion.
From Jonah's list on make anything catch on.
By understanding some of the forces in marketing, you get a better view of what makes a business successful, and therefore what to look for in any stock market investment. Do not stop with Unleashing the Idea Virus, but rather get into Godin’s entire catalogue of about 20 other titles, each a deep and powerful look into the factors which make a marketing campaign scream. Specifically, attuned to the ways in which the human mind works, you will clearly see how Godin understands marketing better than just about any other.
From Peter's list on to get more from capitalism.
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