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Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity Paperback – January 31, 2023

by Miriam Schulman (Author)
4.7 4.7 out of 5 stars 296 ratings
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A step-by-step art business handbook to transform your creative ideas into a profitable business.

No matter what kind of creative artist you are -whether you're a musician, photographer, painter, writer, dancer, singer, or any other medium with aspirations of making a living from your art, this is the perfect time to turn your creative ideas into a successful art business. With gatekeepers no longer controlling the market, anyone with a laptop and a dream can make a thriving living from their creativity.

This is the definitive sales and marketing artist handbook and a valuable art business reference for selling your art. Each page provides the inspiration and practical steps you need to build a personal brand, overcome starving-artist syndrome, and finally make consistent sales from your art. Artpreneur provides the methods and tools to build a confident mindset, take charge of your destiny, and create a clear path to success.

Miriam Schulman, the host of theInspiration Place podcast, breaks down the five core elements in the "Passion to Profit" planning framework to help you develop your art business—so that you can have the time and freedom to do what you love:
 
 
 
 
  • PROSPECTING: Build an audience of followers, fans and collectors who want what you've got and are prepared to pay top dollar.
     
  • PRODUCTION: Draw attention to your creations by embracing your authenticity.
     
  • PRODUCTIVITY: Create work-life balance by managing your priorities and setting manageable goals.
     
  • PROMOTION: How to sell your art in an authentic and non-salesy way.
     
  • PRICING: Price your art, products, or services based on cutting-edge research that explains buyer psychology.
After twenty years of successfully selling art and coaching other artists, Miriam knows that now's the time to pursue your highest dreams and finally make a living from your art.
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  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    HarperCollins Leadership
  4. Publication date
    January 31, 2023
  5. Dimensions
    5.45 x 0.7 x 8.3 inches
  6. ISBN-10
    1400235146
  7. ISBN-13
    978-1400235148
  8. See all details
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From the Publisher

Make a living as an artist

“This will turn your creative side hustle into a legit business. You need this.”

“Miriam is giving the proverbial marketing color swatch!”

“Simple, actionable, and inspiring—and it leads creatives straight to the bank.”

Timeless marketing foundations
Artist + Entrepreneur = Artpreneur

Editorial Reviews

Review

'Artpreneur is the artist handbook I wish I had when I started out.' -- Abbey Sy, artist and author of The Art of the Travel Journal

'Artpreneur is the ultimate guide to building a lucrative career as an artist!' -- Selena Soo, creator of Impacting Millions

'Artpreneur will give you everything you need to make your art career profitable, successful, and personally rewarding.' -- Jo Packham, editor-in-chief of the Women Create magazine series

'All creative people can use Artpreneur to put their work into the world, get it seen, and get paid for it without any of the guilt.' -- Michael F. Schein, author of The Hype Handbook

'Artists need to know: Artpreneur is money in the bank.' -- Susie Moore, bestselling author of Let it Be Easy

'As someone whose mission is helping people get paid to be themselves, I couldn't be more in love with the message of this book! It's going to help so many artists create an income worthy of their talents.' -- Laura Belgray, founder of Talking Shrimp and author of Tough Titties (2023, Hachette)

'Attention all artists, writers, and musicians! This is one of the most actionable books that will turn your creative side hustle into a legit business. You need this!' -- Amy Porterfield, popular podcast host and author of Two Weeks Notice

'Finally, there is a creative call-to-arms for the aspiring professional artist! This book shows that talent and money can coexist.' -- Jeanne Oliver, creator of Creatively Made Business

'If you're hesitant to make the leap to the artist's life, be forewarned. Schulman will convince you that you can't afford to wait any longer.' -- Alyson Stanfield, author of I'd Rather be in the Studio

'If you're ready to take charge of your art life, this is the book for you!' -- Eric Maisel, author of Coaching the Artist Within

'Miriam dives into extremely practical topics and demonstrates how to grow an art business that can thrive and be fulfilling, both artistically and financially.' -- Cory Huff, founder of The Abundant Artist

'Miriam gives the proverbial marketing color swatch so that we can have more well-fed and happy artists!' -- Todd Herman, author of The Alter Ego Effect

'Miriam Schulman gives you a trustworthy roadmap to running your creative empire!' -- Jennifer Dasal, author of ArtCurious

'Miriam will show you how to turn your passion into a viable, successful career you can pursue with confidence. She knows how--she's done it!' -- Danny Gregory, CEO of Sketchbook Skool

'Most artists grow up being told 'you can't make money doing that.' Artpreneur challenges that belief and fuels artists' ability to earn a real living.' -- Andrea Owen, author of Make Some Noise

'Simple, actionable, and inspiring--and it leads creatives straight to the bank.' -- Tracy Otsuka, host of the ADHD for Smart Ass Women podcast

'The ultimate blueprint for creatives to get seen, heard, and PAID well.' -- Jennifer Kem, CEO of Master Brand Institute

'This is the book artists need to debunk all the myths keeping them stuck. If you're looking for success in your career, Miriam has written an excellent blueprint to follow.' -- Maria Brito, bestselling author of How Creativity Rules The World

'Whether you're struggling to make consistent sales or dreaming of turning your art into a full-time living, Artpreneur provides the inspiration and practical steps you need.' -- Matthew Pollard, bestselling author of The Introvert’s Edge

'With warmth and chutzpah, Miriam teaches artists how to market and (gasp!) sell.' -- Gigi Rosenberg, author of The Artist's Guide to Grant Writing

About the Author

Miriam Schulman is an accomplished artist and art business expert who has built a multiple six-figure art business through her unique "Passion to Profit" planning framework. Her journey to becoming a successful artist and art business expert began after a career in the corporate world. The events of 9/11 led her to pursue her true passion for art, and she initially struggled to market her small creative business. However, she soon discovered that time-tested sales strategies could also be applied to marketing and selling art. And with that, her art business took off.

With over 20 years of experience selling art and teaching other artists, Miriam has been featured in major publications such as Entrepreneur, Forbes, and The New York Times. Her art has been featured on popular TV shows like NBC's "Parenthood" and Amazon's "Hunters" with Al Pacino. She's also the author of the book "Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity", which provides a comprehensive guide on how to make it as an artist and shares these artists' success secrets for the first time.

Miriam is dedicated to helping other artists achieve success in their own businesses, which is why she created The Artist Incubator Coaching program. This program is designed to guide artists through the process of building a profitable and sustainable art business. She also hosts The Inspiration Place podcast, which is listened to in over 100 countries, where she shares her insights on the art business and interviews successful artists.

Schulman's expertise and passion for art have made her a respected figure in the art industry. Her "Passion to Profit" planning framework has helped countless artists turn their passion for art into a successful and profitable business. With her guidance and support, artists can achieve their dreams of making a sustainable living from their creativity.

Product details

  • Publisher ‏ : ‎ HarperCollins Leadership (January 31, 2023)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1400235146
  • ISBN-13 ‏ : ‎ 978-1400235148
  • Item Weight ‏ : ‎ 10.2 ounces
  • Dimensions ‏ : ‎ 5.45 x 0.7 x 8.3 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 296 ratings

About the author

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Miriam Schulman

Miriam Schulman

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As an experienced art business expert and artist, I'm Miriam Schulman and I've built a multiple six-figure art business through my unique "Passion to Profit" planning framework. After a career in the corporate world, the events of 9/11 led me to pursue my true passion for art. Although I initially struggled to market my small creative business, once I discovered that time-tested sales strategies could also be applied to marketing and selling art, my art business took off.

With over 20 years of experience selling art and teaching other artists, I've been featured in major publications such as Entrepreneur, Forbes and The New York Times and my art has been featured on popular TV shows like NBC's "Parenthood" and Amazon's "Hunters" with Al Pacino. My book, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity provides a comprehensive guide on how to make it as an artist and shares these artists' success secrets for the first time. You can also find me on The Inspiration Place podcast which is listened to in over 100 countries or work with me inside The Artist Incubator Coaching program.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
296 global ratings
It’s Never Too Late to Learn and Earn ! From GoodVictoryartstudio.com
4 Stars
It’s Never Too Late to Learn and Earn ! From GoodVictoryartstudio.com
I bought this book as an investment into myself and my continual career. I’m learning how to make my art business more sustainable and profitable. There are three things that have caught my attention, and they are, changing my mindset, creating what is more valuable/profitable instead of more things, and start an email marketing campaign. I am still working on these things, so check back in about 6 months 😉😁😁😁I am enjoying the book because it is challenging me to go deeper to get results.From GoodVictoryartstudio.com
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Top reviews from the United States

Cheri C
5.0 out of 5 stars Timeless Advice that gives you a Step-by-Step Inspired Action Plan
Reviewed in the United States on February 4, 2023
Verified Purchase
I have followed her podcast since the beginning after stumbling across it a few months after she began. It's also how I found her website the Inspiration Place, and began taking online courses by Miriam as well. This book is so well done! She has taken all the best of her advice, that of her mentors, students and more making it entertaining and memorable. Miriam has shared in the most straight forward way how to make any artist practice run like a business while maintaining your authenticity. While her podcast is about Art it also encompasses so much more... believing in yourself, taking action, setting goals and knowing you are worth the effort to follow your dreams whatever they may be.

Before I began painting again I began changing my life in other ways as I took her advice. I chose to believe in myself, focus on my strengths and for the first time in years began to take care of myself. I began to feel confident and optimistic about the future. Her book runs the gamut in covering all of this too! I bought the paperback so I could take notes AND I got the Audible version because it's narrated by Miriam in her signature style.

I highly recommend listening to her book if you are unfamiliar with her podcast to get the full experience! This book does not disappoint and I am excited to follow her Passion to Profit framework she has outlined. I'm no longer putting off my dreams or waiting to be happy 'when'. I'm happy now. I'm setting goals, learning how to break them down into action, focusing on my wins and... I'm painting again, also taking piano again after not playing in decades. I'm finding joy in my every day life and Miriam doesn't know it but she has played a big part in my transformation. This book is for any artist, artpreneur or entrepreneur - really just anyone who wants to transform their life!

Finally, if you've been struggling to make a living from your art Miriam tells you step by step how to do it. She wasn't born with a silver spoon but made her way through hard work and determination. Since leaving her lucrative career on Wall Street she's been making a living as a thriving artist for over 20 years and gives practical, actionable steps that will work for anyone. (get the Audible too and experience Miriam's signature style - you'll feel like you're being personally coached by her!)
Customer image
Cheri C
5.0 out of 5 stars Timeless Advice that gives you a Step-by-Step Inspired Action Plan
Reviewed in the United States on February 4, 2023
I have followed her podcast since the beginning after stumbling across it a few months after she began. It's also how I found her website the Inspiration Place, and began taking online courses by Miriam as well. This book is so well done! She has taken all the best of her advice, that of her mentors, students and more making it entertaining and memorable. Miriam has shared in the most straight forward way how to make any artist practice run like a business while maintaining your authenticity. While her podcast is about Art it also encompasses so much more... believing in yourself, taking action, setting goals and knowing you are worth the effort to follow your dreams whatever they may be.

Before I began painting again I began changing my life in other ways as I took her advice. I chose to believe in myself, focus on my strengths and for the first time in years began to take care of myself. I began to feel confident and optimistic about the future. Her book runs the gamut in covering all of this too! I bought the paperback so I could take notes AND I got the Audible version because it's narrated by Miriam in her signature style.

I highly recommend listening to her book if you are unfamiliar with her podcast to get the full experience! This book does not disappoint and I am excited to follow her Passion to Profit framework she has outlined. I'm no longer putting off my dreams or waiting to be happy 'when'. I'm happy now. I'm setting goals, learning how to break them down into action, focusing on my wins and... I'm painting again, also taking piano again after not playing in decades. I'm finding joy in my every day life and Miriam doesn't know it but she has played a big part in my transformation. This book is for any artist, artpreneur or entrepreneur - really just anyone who wants to transform their life!

Finally, if you've been struggling to make a living from your art Miriam tells you step by step how to do it. She wasn't born with a silver spoon but made her way through hard work and determination. Since leaving her lucrative career on Wall Street she's been making a living as a thriving artist for over 20 years and gives practical, actionable steps that will work for anyone. (get the Audible too and experience Miriam's signature style - you'll feel like you're being personally coached by her!)
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17 people found this helpful
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Casey Griebel
5.0 out of 5 stars Thank you!
Reviewed in the United States on April 1, 2024
Verified Purchase
I've been reading through your new book and I love it! It has been perfect for someone starting out. I have found myself quoting from it in daily conversation, especially everything about mindset. For someone starting out in the creative industry, this is a must read to keep you moving forward. For someone that's been at it for a long time and feeling stuck, this is also a must read to propel you forward. Mindset is everything and Miriam does an amazing job of encouraging and educating about how your mindset effects your art. Thank you, thank you Miriam for taking the time to put so much work and wisdom into this book. It has added incredible value to my journey.
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Confident Canvas
5.0 out of 5 stars The MOST IMPORTANT BOOK an ENTREPRENEUR can buy!!
Reviewed in the United States on December 19, 2023
Verified Purchase
I have read a LOT of business and art help books in my day since starting “Confident Canvas” in 2016, but when I tell you that THIS book, which infuses both art and business in one, is a book that I have intentionally slowed down and gone back to reread and take notes from like it’s a Bible, lol! I’m listening to the audiobook (love hearing the author read it! Feels like she’s holding my hands through this entire process), then going back to reread and highlight in my physical book because the content is so rich and practical, even if you are one who has tried so many different strategies.

I will admit: even after reading many books in the past, Artpreneur makes me feels like I can do it… I don’t just have to read it and out it on a shelf—I can do what Miriam is suggesting. It also helps that I follow and witness her success on Instagram. Wherever she comes up in my feed, it’s another reminder that I CAN DO IT!!

Real Life: I haven’t even finished the book yet but I’ve started completing the assignments at the end of the chapters. After reading through chapter 5, I stepped out and did something I would only read about in the past! I sold out of the spots I offered through my art classes in ONE HOUR!! Artpreneur has given me another level of boldness and confidence!

I’m now going to invest in this book for my art patrons. EVERY new, budding and thriving entrepreneur (not just artists) should read this book!!
13 people found this helpful
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M
5.0 out of 5 stars Fabulously practical and inspiring
Reviewed in the United States on December 24, 2023
Verified Purchase
I LOVE this book. Practical and doable. I’m now moving forward and enjoying the journey.
Also. I listen to Miriam’s podcasts during my daily walks. They reinforce what I’ve read and keep the creative fires stoked.
Thank you Miriam!!
3 people found this helpful
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Amazon Customer
4.0 out of 5 stars It’s Never Too Late to Learn and Earn ! From GoodVictoryartstudio.com
Reviewed in the United States on April 18, 2024
Verified Purchase
I bought this book as an investment into myself and my continual career. I’m learning how to make my art business more sustainable and profitable. There are three things that have caught my attention, and they are, changing my mindset, creating what is more valuable/profitable instead of more things, and start an email marketing campaign. I am still working on these things, so check back in about 6 months 😉😁😁😁I am enjoying the book because it is challenging me to go deeper to get results.
From GoodVictoryartstudio.com
Customer image
Amazon Customer
4.0 out of 5 stars It’s Never Too Late to Learn and Earn ! From GoodVictoryartstudio.com
Reviewed in the United States on April 18, 2024
I bought this book as an investment into myself and my continual career. I’m learning how to make my art business more sustainable and profitable. There are three things that have caught my attention, and they are, changing my mindset, creating what is more valuable/profitable instead of more things, and start an email marketing campaign. I am still working on these things, so check back in about 6 months 😉😁😁😁I am enjoying the book because it is challenging me to go deeper to get results.
From GoodVictoryartstudio.com
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Top reviews from other countries

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Grace M
5.0 out of 5 stars For anyone who wants to become successful entrepreneurs WITH THEIR ART
Reviewed in Canada on January 31, 2023
Verified Purchase
Any artist who dreams of making a living from their art should read this book. It gives a great structure of an art business (actually for many businesses) and addresses the BIG THINGS: your mindset (which can help or hinder you), your processes (her framework is production, pricing, prospecting, promotion and your productivity) which can make or break you. It really helped me evaluate my art practice and start to take it much more seriously to address the areas that needed attention to grow. Not only is there a strategic framework but Miriam also addresses the VERY SPECIFIC things and gives amazing tactics to use to achieve the goals in her framework. For example, She even includes scripts to help talk you through the art of selling and dealing with objections. One thing I really appreciated was her 'in person' solutions AND 'virtual' solutions to selling art. This is great if you already sell your art in person and online or want to in one area or the other. Her writing style is no-nonsense and funny. She uses great examples, has great stories to share her experiences for everything she talks about. I highly recommend this book for its holistic approach to being an artist AND an entrepreneur.
6 people found this helpful
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Georg H. Schmidt
5.0 out of 5 stars Love Your Byer
Reviewed in Germany on February 14, 2024
Verified Purchase
Dieses Buch ist sehr nützlich , um das eigene Mindset zu überprüfen! Insbesondere das Kapitel Love Your Byer" hat mir die Augen geöffnet. Vielen Dank Miriam!
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Pete Wordsmith
5.0 out of 5 stars all good
Reviewed in the United Kingdom on December 22, 2023
Verified Purchase
It is a requested gift, and delivery was prompt, so quite happy with this supplier.
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Marianne
5.0 out of 5 stars Amazing book and great kickstarter for you creative future
Reviewed in the Netherlands on September 1, 2023
Verified Purchase
The media could not be loaded.
 Just unpacked the book and I just can’t stop reading it, well written, honest and very uplofting. The timing couldn’t have been better as I just started on the path of artpreneurship with Creadastra. I am pretty good at drawing but I would have never believed I could earn a cent with my talents. This book builds your confidence and makes the first steps less abstract and pretty doable :))
I didn’t manage to follow Miriams masterclass yet, but this book is a great starting point at the moment. Looking forward to grow creatively and as a business woman the coming months! Thank you so so much!
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The Reader
3.0 out of 5 stars Good insights
Reviewed in India on March 14, 2023
Verified Purchase
Good insights
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