Here are 100 books that Getting Everything You Can out of All You'Ve Got fans have personally recommended if you like
Getting Everything You Can out of All You'Ve Got.
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I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.
The first time I read this book, it hit me like a bolt of lightning. This simple book about how to state your marketing message clearly in a way that makes people decide they must buy your product or service is revolutionary.
Lots of people talk about "telling stories" as a powerful form of communication and persuasion. But Don is the only person I know who does a great job giving you the practical, hands-on, how-to approach so that you can actually do this for yourself. This is a book I reread at least once a year.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…
I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.
I have read this book five times, and every time, I feel as if I picked up a new epiphany or distinction about how to launch (or relaunch) a business online. Over the years, I have paid the author, Jeff Walker, tens of thousands of dollars to attend his in-person training and seminars.
I can hardly believe how many of his "secrets" he reveals so openly inside a $27 book. It really does teach how to sell almost anything online, how to create huge “profit events”, and how to do it with excellence and integrity.
The only guide you'll ever need to achieve online marketing success. With new chapters offering fresh information, you'll find all the insider tips in one place.
The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.
Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product?…
I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.
This book is perhaps the greatest marketing book I have ever read (and I have read many). I came to it reluctantly because I was running a business and not building a church. But from the very first page, I knew this was something special.
Regardless of whether you're religious or not, Rick Warren's insight into what it takes to market a business (or even a church) is at the level of genius. Some will criticize the book for not being more "spiritual," but this makes it even easier to translate its principles to business and marketing.
Every church is driven by something. Tradition, finances, programs, personalities, events, seekers, and even buildings can each be the controlling force in a church. But Rick Warren believers that in order for a church to be healthy if must become a purpose driven church by Jesus. Now the founding pastor of Saddleback Church shares a proven five-part strategy that will enable your church to grow. . .- Warmer through fellowship - Deeper through discipleship - Stronger through worship - Broader through ministry - Larger through evangelism. Discover the same practical insights and principles for growing a healthy church that Rick…
I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.
This book was a massive revelation to me years ago when I first read it. It showed me how to use all the marketing knowledge I had to help “direct marketing companies”—companies that sold online or through the mail—and transfer it to “regular businesses.”
Regular businesses like retail stores, professional practices, healthcare providers, and virtually any other business you can think of. I am a huge fan of Dan’s work and this is my favorite book by him. One of the most valuable things I learned from this book was how to simplify my marketing and only invest time (and money) in the things that work.
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
I’m a U.S. Air Force Fighter pilot who has dedicated my life to the subject of decision-making. When flying, my job is to make thousands of decisions on each flight, often with limited information and lives on the line. My calling now is to share the lessons that I’ve learned with the world to allow them to make better, quicker decisions, and to have more confidence in their thinking.
I enjoyed this book because it helped me to understand why bold ideas often don't get off the ground in big organizations.
These ideas are usually sought after and destroyed by the organization itself because the incentives of the managers who approve the ideas aren’t aligned. However, there is a solution that Safi goes into in depth.
A must-read for people who want to change the world.
What do James Bond and Lipitor have in common? Why do traffic jams appear out of nowhere on highways? What can we learn about innovation from a glass of water? In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behaviour and the challenges of nurturing radical breakthroughs.
Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Oceans of print…
The future is the one thing in which we are all invested. In order to shape the future we must be able to visualise possibilities, prepare for consequences, and take action. My job is to help companies, charities, and governments to see and prepare for the future. But so many of the lessons that I find myself trying to teach to leaders have their parallels in our personal and working lives - including mine. In a time of great uncertainty about the future, we all must take time out to picture where we’re going, make choices about our direction, and invest in ourselves to achieve our dreams.
**WINNER OF THE STARTUP INSPIRATION CATEGORY OF THE 2020 BUSINESS BOOK AWARDS**
'It's impossible to read this book without being inspired and energised ... Essential reading for any start-up or entrepreneur, at any stage of the journey.' - Alison Jones, Host of The Extraordinary Business Book Club podcast and author of This Book Means Business
'Genuinely fresh and jargon-free' - Financial Times
How to Have a Happy Hustle shares the secrets of innovation experts and startup founders to help you make your ideas happen.
If you're looking for fulfilment outside the day job, have an idea but don't know where…
Everything in nature evolves by trial, error, and success—from fundamental physics, through evolution in biology, to how people learn, think, and decide.
This book presents a way of thinking and realistic knowledge that our formal education shuns. Stepping beyond this ignorance, the book shows how to deal with and even…
I love to read books. I read over 100 books a year and really try to implement principles and tips from those that I love. I also hate traditional sales advice and have worked on building my business differently from the typical salesperson, trying to serve my clients better by learning and practicing in a different way. Nothing happens until somebody sells something, but there is a better way. That’s why I wrote my book, The Mental Game of Real Estate, about the same principles that I teach my agents every day.
I love this book and re-read it at least every couple of years. All of Dan Kennedy’s books are fantastic, but this one is special.
As a real estate agent, I didn’t realize how much my view of the world and the economy held me back. This book helped shift my perspective, and I now see the world from an abundance mindset instead of a scarcity mindset. I give this to anyone who is stuck in an "if I win, then someone loses" mindset, and it will shake them out of it. I also love his chapters on the magic of generosity and on learning to expect "the phenomenon" at least once every few years (you will have to read it to learn more).
I love how this book has freed me up to go after my goals without hesitation because, as an entrepreneur, it is my job to grow…
The old economy is shattered, and GONE FOREVER. It's never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. The realities of the business and financial landscape that you knew have been forced to change.
HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions-booms or recessions, including the fast-emerging New Economy-there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than "Millionaire Maker" Dan S. Kennedy?
The truth is, I’ve never fit in. I'm always asking questions like: Why do we do it that way? And, what if we tried this instead? These types of questions, however, though intriguing to me and other creatives, make the keepers of the status quo really nervous. As a professor and narrative inquiry researcher, I study the stories of people who've been silenced—extracting the characters, plot, and setting these narratives have in common. For workplace abuse survivors, a salient theme is they think big! To support this mission, I'm on the Executive Board and serve as the Education Director for the National Workplace Bullying Coalition and am a regular contributor to Psychology Today.
It was my research on creativity that led me to study workplace abuse.
Surprisingly, there are remarkable similarities among targets of bullying; most salient, they tend to shake the status quo at work while exploring and offering novel solutions to institutionalized problems. Unfortunately, as Grant details in his research, instead of embracing these innovators as forecasters of the future, organizations attempt to silence and minimize their contributions.
However, creatives are not in it for the money or accolades, but for the love of the game and dedication to the mission, thus when they are forced to bow to tradition and play smaller than who they were born to be, they exit the stifling work environment, thus further stagnating an already lagging work culture.
In this book, Grant brilliantly hails the power of the creative to both change our minds and change the world, urging institutions to give them space to…
The #1 New York Times bestseller that examines how people can champion new ideas in their careers and everyday life-and how leaders can fight groupthink, from the author of Think Again and co-author of Option B
"Filled with fresh insights on a broad array of topics that are important to our personal and professional lives."-The New York Times DealBook
"Originals is one of the most important and captivating books I have ever read, full of surprising and powerful ideas. It will not only change the way you see the world; it might just change the way you live your life.…
I have long been passionate about helping people connect with God through their work. After graduating from college, I worked in full-time minister for six years and then became an entrepreneur. Was I dropping off a spiritual cliff by leaving full-time ministry? I later pursued my PhD and became a professor. At the University of Oklahoma, I became a top researcher and co-founded the Center for Entrepreneurship. The impact of work on my faith has long been an important issue for me. I ultimately gained valuable insights from God that enhanced my spiritual journey. In my book, I explain the profound significance of work for knowing God.
I love participating in the creative process with my work. This book helped me understand that the creative process enables me to bring greater honor and glory to my God. It is helping me to better understand how entrepreneurship provides a great opportunity to commune with God and to know him better through my work.
This book helped me discover the potential God wants to unleash within me through my creative endeavors and can help others flourish. The creative process helps us see something bigger than anything any of us could ever make, that is, to engage with God, who meets all of our needs.
“I’m excited about Faith Driven Entrepreneur. Anyone who is following the example of their creator God can find echoes of their work in this book.” ―Lecrae
Entrepreneurship can be a lonely journey. But it doesn’t need to be. God has a purpose and a plan for all those entrepreneurial dreams and creative gifts he gave you.
The work you do today―the company you’ve built, the employees you work with, the customers you serve, the shareholders you report to, all of it―serves as an active part of what God wants to accomplish on earth.
This manual addresses the need to ensure that people are at the centre of the organisation. There has never been a timelier reminder of the need to ensure that leading, supporting and developing staff are critical aspects of creating the right organisational culture to grow and develop. Written with sensitivity,…
How many people have had a great idea and just needed to gain support within a large organization to move ahead? I have, over and over again, along with very accomplished teams. It’s often hard work to create something new. It requires both art and science. When people understand how it works, they elevate their craft and achieve more while lifting others up. Some of them even change the world. I’ve found great wisdom and amazing stories of courage and adventure from people who have already been there, done that, and written about their experiences. I hope these book recommendations broaden your perspective and inspire your imagination!
This pioneering work shows how it is possible to innovate in a big company and introduces the term “intrapreneurship” to a broader audience. Pinchot describes intrapreneurs as “dreamers who do” and provides a wealth of specific hands-on guidance for an internal leader.
I love this book because it really ushered in a new era of thinking on the topic and laid the foundation for so many people to learn—and deliver—based on its findings. It highlights the importance of intrapreneurs and conveys a sense of possibility at the intersection of imagination and practical, tangible action.
It also includes specific stories about people and companies that remain relevant today. This book inspired me in my writing journey and conveys timeless ideas in powerful ways.
Explains how innovative employees can obtain the resources--within the framework of their corporate jobs--to develop promising ideas to benefit both the company and the employee and details how to make the concept work, with examples of the experiences of major corporations
