Here are 100 books that No B.S. Direct Marketing fans have personally recommended if you like
No B.S. Direct Marketing.
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Throughout my career, I’ve come across so many everyday people with awesome ideas of life-changing potential for a select group of people. And most of them struggle to reach the people they can most help. This is such an incredible shame! I’m passionate about connecting those entrepreneurs and business owners who have great ideas with the people who will most benefit from their solutions, so both parties win. A big part of that is ensuring their marketing engages their target audience, hence this book list.
This book completely changed how I think about communicating with my audience. Donald’s framework for clarifying your message is simple yet incredibly powerful. It taught me how to position the customer as the hero of the story and clarified my role as their guide—a mindset shift that has made my writing and marketing (and my strategic advice) so much more effective.
I love this book's interactivity, especially the inclusion of a StoryBrand template, which I completed as I read through it the second time.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…
I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.
I have read this book five times, and every time, I feel as if I picked up a new epiphany or distinction about how to launch (or relaunch) a business online. Over the years, I have paid the author, Jeff Walker, tens of thousands of dollars to attend his in-person training and seminars.
I can hardly believe how many of his "secrets" he reveals so openly inside a $27 book. It really does teach how to sell almost anything online, how to create huge “profit events”, and how to do it with excellence and integrity.
The only guide you'll ever need to achieve online marketing success. With new chapters offering fresh information, you'll find all the insider tips in one place.
The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.
Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product?…
I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.
This book is perhaps the greatest marketing book I have ever read (and I have read many). I came to it reluctantly because I was running a business and not building a church. But from the very first page, I knew this was something special.
Regardless of whether you're religious or not, Rick Warren's insight into what it takes to market a business (or even a church) is at the level of genius. Some will criticize the book for not being more "spiritual," but this makes it even easier to translate its principles to business and marketing.
Every church is driven by something. Tradition, finances, programs, personalities, events, seekers, and even buildings can each be the controlling force in a church. But Rick Warren believers that in order for a church to be healthy if must become a purpose driven church by Jesus. Now the founding pastor of Saddleback Church shares a proven five-part strategy that will enable your church to grow. . .- Warmer through fellowship - Deeper through discipleship - Stronger through worship - Broader through ministry - Larger through evangelism. Discover the same practical insights and principles for growing a healthy church that Rick…
Tap Dancing on Everest, part coming-of-age memoir, part true-survival adventure story, is about a young medical student, the daughter of a Holocaust survivor raised in N.Y.C., who battles self-doubt to serve as the doctor—and only woman—on a remote Everest climb in Tibet.
I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.
If ever I have read a book that made a bold promise on the cover and then fully delivered on that promise in the pages of the book itself, it's this one. Reading this book (more than once) has literally helped me outthink, outperform, and outearn my competition.
Jay Abraham is truly the "guru to the gurus" in business growth. I found this book to be the best distillation of Jay's teachings I have ever encountered. It’s been worth more than 100 times the $30 I paid for it.
A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success!
Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.
And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a multimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took…
I'm a writer and consultant on marketing and creating online courses. I’m obsessed with “cracking the marketing code.” Ever since I saw firsthand what a huge impact even small marketing changes could have on a business's success I’ve been determined to figure out what the really big impact but low workload changes are. I’ve written about some of them in my book Email Persuasion and I share others in my blogs and videos.
David Ogilvy said, “Drayton Bird knows more about direct marketing than anyone in the world,” and you can see why he said it in this book.
At some point in your marketing you need to get your potential customers to become paying customers. To actually part with their hard-earned cash. This book is a masterclass on how to do that in print – either on your website or in letters, adverts, brochures, or flyers. Bird’s writing has that amazing quality of charm, of being able to get you to buy without feeling you’ve been sold to. The book shows you how to get something similar yourself and is chock full of examples to learn from.
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
I've been selling professionally since 1973, and in the sales training and development business for more than 36 years. I founded Objective Management Group, the world’s leading provider of sales force evaluations and sales candidate assessments, and we have data on 2.2 million salespeople. OMG measures 21 Sales Core Competencies, so that’s around 250 findings on 2.2 million salespeople or close to 500 million data points! I've personally trained and coached tens of thousands of salespeople, sales managers, and sales leaders and I have published nearly 2,000 articles on my multi-award-winning blog, Understanding the Sales Force. I was installed in the Sales & Marketing Hall of Fame in 2013.
Gap Selling is the best book written about selling in the past ten years. Keenan comes out swinging, keeps swinging, and swings hard. He pulls no punches, hits you with the truth, and you’d better be strong enough to handle what he dishes out. Keenan’s approach is modern, consultative, and it is the right book for these challenging times.
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.
For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as: long sales cycles, price…
I’ve written a couple of books about other subjects, but most of my professional life has been devoted to writing, speaking, and teaching about the South. I’ve been doing it ever since I went north to college and graduate school in the 1960s. My early books and articles were written as a sociologist, mostly for other sociologists, but in the 1970s I started writing what I learned to call “familiar essays” for a more general readership, and lately I’ve been writing about Southern foodways—three books about barbecue (so far), one of them a cookbook. I’ve also written several country songs (only one of them recorded).
This atlas, a beautiful but money-losing coffee table book from the book-publishing arm of Southern Living, appeared just as a new CEO ordered the company’s book people to think of themselves “more in the direct-marketing business, as opposed to being a book publisher.” (This strategy led eventually to How to Cook for Your Man and Still Want to Look at Him Naked.) It was probably treated as a write-off from the beginning and not marketed at all, which is a shame, because it is much more than a handsome ornament for your living room. Three geographers and a historian, all from the University of North Carolina at Charlotte, produced a solidly-researched and profoundly informative work of cartographic excellence, one that repays both casual browsing and close study. (Some used book sites incorrectly show a different cover, but don’t worry about that.)
I’ve been a content creator for over 20 years now. I’ve written six books on content creation and content marketing and founded two companies dedicated to helping companies create better content (The Tilt for content entrepreneurs and Content Marketing Institute for enterprise marketers). Some people credit me for coining the term “content marketing,” but really I only popularized it. Oh, and I’m very passionate about the color orange.
If you love formulas as to why content works or falls flat, then Content Chemistry is for you. Andy supplies a multitude of formulas for things like your content mission statement, how to get found for search engine optimization, and how to implement content inside your organization. Andy started this book in 2011 and continues to build upon it. It’s a treasure trove for content creators.
This edition has been updated to reflect new technology and marketing trends. The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it…
Hermann Simon grew up on a small, remote farm and became a world-renowned marketing professor, including stints at MIT, Stanford, and Harvard. But academic fame didn’t satisfy him. He had the ambition to achieve an impact on practice and founded Simon-Kucher & Partners, today with 41 offices and 1600 employees the world's leading price consultancy. He also detected the secrets of the "hidden champions", unknown mid-sized global market leaders (more than 1.5 million Google entries). In China a business school is named in his honor.
Modern business management without marketing is unthinkable. Marketing is Philip Kotler, and Philip Kotler is marketing. The two are inextricably linked. The descendant of Ukrainian immigrants has shaped the world of marketing like no one else. In this book, he tells not only his personal story, but also the story of marketing. So when you read it, you kill two birds with one stone. You get to know an extremely versatile contemporary and you learn all about a very important management discipline.
PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book "Marketing Management" is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority.
The book covers: new ideas on marketing science and practice - views on the future of marketing and retailing - views on place marketing, person marketing, idea and cause marketing - encounters with museums, art collectors, and the…
Reclaim your time and energy! Uncover actionable, sustainable strategies to boost productivity, prevent burnout, and achieve your goals—whether you're an individual contributor, team member, or leader. Today’s “always on” environment creates disengaged employees, stressed managers, and turnover-prone executives. But these challenges can become growth opportunities.
I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.
As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…
