The Purpose Driven Church

Book cover of The Purpose Driven Church: Every Church Is Big in God's Eyes

Book description

Every church is driven by something. Tradition, finances, programs, personalities, events, seekers, and even buildings can each be the controlling force in a church. But Rick Warren believers that in order for a church to be healthy if must become a purpose driven church by Jesus. Now the founding pastor…

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Why read it?

1 author picked The Purpose Driven Church as one of their favorite books. Why do they recommend it?

Ray Edwards

Author

This book is perhaps the greatest marketing book I have ever read (and I have read many). I came to it reluctantly because I was running a business and not building a church. But from the very first page, I knew this was something special.

Regardless of whether you're religious or not, Rick Warren's insight into what it takes to market a business (or even a church) is at the level of genius. Some will criticize the book for not being more "spiritual," but this makes it even easier to translate its principles to business and marketing.

From Ray's list on marketing your business or brand.