Positioning appears in 3 book lists

By Al Ries, Jack Trout,

Positioning appears in 3 book lists on Shepherd.

The best books for improving your relevancy in business and in life

Book cover of Positioning: The Battle for Your Mind Book cover of That Question Book: Friends Edition Book cover of Everybody, Always: Becoming Love in a World Full of Setbacks and Difficult People Book cover of What Clients Love: A Field Guide to Growing Your Business Book cover of Give and Take: Why Helping Others Drives Our Success

The best books on creating powerful, money-making advertising copy

Book cover of My Life in Advertising and Scientific Advertising Book cover of Positioning: The Battle for Your Mind Book cover of Ogilvy on Advertising Book cover of Breakthrough Advertising Book cover of Tested Advertising Methods

The best books on brand strategy

Book cover of Decoding the New Consumer Mind: How and Why We Shop and Buy Book cover of Who Do You Want Your Customers to Become? Book cover of The Fifth Discipline: The Art & Practice of the Learning Organization Book cover of The Innovator's Solution: Creating and Sustaining Successful Growth Book cover of Positioning: The Battle for Your Mind

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Book cover of Give and Take: Why Helping Others Drives Our Success Book cover of Ogilvy on Advertising Book cover of The Innovator's Solution: Creating and Sustaining Successful Growth Book cover of The Fifth Discipline: The Art & Practice of the Learning Organization Book cover of Who Do You Want Your Customers to Become? Book cover of Decoding the New Consumer Mind: How and Why We Shop and Buy

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