Positioning appears in 3 book lists

By Al Ries, Jack Trout,

Positioning appears in 3 book lists on Shepherd.

My favorite books for improving your relevancy in business and in life

Book cover of Positioning: The Battle for Your Mind

Book cover of That Question Book: Friends Edition

Book cover of Everybody, Always: Becoming Love in a World Full of Setbacks and Difficult People

Book cover of What Clients Love: A Field Guide to Growing Your Business

Book cover of Give and Take: Why Helping Others Drives Our Success

My favorite books on creating powerful, money-making advertising copy

Book cover of My Life in Advertising and Scientific Advertising

Book cover of Positioning: The Battle for Your Mind

Book cover of Ogilvy on Advertising

Book cover of Breakthrough Advertising

Book cover of Tested Advertising Methods

My favorite books on brand strategy

Book cover of Decoding the New Consumer Mind: How and Why We Shop and Buy

Book cover of Who Do You Want Your Customers to Become?

Book cover of The Fifth Discipline: The Art & Practice of the Learning Organization

Book cover of The Innovator's Solution: Creating and Sustaining Successful Growth

Book cover of Positioning: The Battle for Your Mind

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