The best books for ambitious entrepreneurs

Why am I passionate about this?

I am a post-exit entrepreneur who writes books and articles about entrepreneur psychology and how to run a business without it running you. At 22, I started an agency that I ran for ten years before selling it in 2021. During that time I made countless mistakes, learned from them, and figured out how to run a successful business while living an extraordinary life. I write about how other entrepreneurs can do the same. I refuse to believe you have to compromise between work and life. I think you can do work that you love while traveling the world, prioritizing health, and having a great time. 


I wrote...

Ten Year Career: Reimagine Business, Design Your Life, Fast Track Your Freedom

By Jodie Cook,

Book cover of Ten Year Career: Reimagine Business, Design Your Life, Fast Track Your Freedom

What is my book about?

Within a decade, you could not need to work. This book shares how to do it. Ten Year Career covers how to define success your way, not their way, how to achieve far more in a shorter space of time, how to run your business without it running you and the four-step framework by which to complete your Ten Year Career.

The book has been described as "A powerful and valuable book to live a life of greater freedom and impact" by Robin Sharma. Derek Sivers, who wrote the foreword, said, "every future millionaire needs this wise perspective."

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The books I picked & why

Book cover of The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

Jodie Cook Why did I love this book?

When I first read 4-Hour Work Week, I had just started my business and it sparked the idea that I could travel while running it, whereas before I thought I had to choose. The book covers how to optimize your time, become more productive, and ultimately, achieve success on your terms. It introduces ideas and strategies to streamline business operations, emphasizing the importance of delegating tasks and outsourcing. It gives practical advice on how to build an online business, as well as how to manage projects and team members in different locations. I also love the inspiring case studies from successful entrepreneurs around the world. 

By Timothy Ferriss,

Why should I read it?

11 authors picked The 4-Hour Workweek as one of their favorite books, and they share why you should read it.

What is this book about?

A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it's not all about work

Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.

This step-by step guide to luxury lifestyle design teaches:

* How Tim went from…


Book cover of The 5AM Club: Own Your Morning. Elevate Your Life.

Jodie Cook Why did I love this book?

Your morning matters and wasting it is criminal. This book is an invaluable resource for anyone looking to create the best version of themselves, with actionables on how to spend your first waking hours and develop the habits you need to become an effective leader and reach your goals. After reading this book, I become more productive, achieving far more with my working hours. The format is a relatable story, so the messages are clear without it being preachy. Whether or not you choose to wake up at 5AM after reading this book, you will see the benefit for the rest of your day.

By Robin Sharma,

Why should I read it?

3 authors picked The 5AM Club as one of their favorite books, and they share why you should read it.

What is this book about?

Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity.

      Now, in this life-changing book, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness and feelings of aliveness.

      Through an enchanting—and often amusing—story about two struggling strangers who meet an eccentric tycoon who becomes their secret…


Book cover of Unreasonable Success and How to Achieve It: Unlocking the 9 Secrets of People Who Changed the World

Jodie Cook Why did I love this book?

I love this book! The author has studied world-class performers in every field to find trends and share his insights across nine landmarks. After reading, you will feel confident that you have the potential to be one of those high achievers he speaks about! Koch has successfully identified the steps to achieving success and provides a blueprint for how to go about it. This book is full of ideas, insights, and inspiration that will help you realize your own unreasonable success. It's an invaluable resource to anyone looking to make a big impact.

By Richard Koch,

Why should I read it?

1 author picked Unreasonable Success and How to Achieve It as one of their favorite books, and they share why you should read it.

What is this book about?

Can We Map Success?

Successful people typically don’t plan their success. Instead they develop a unique philosophy or attitude that works for them. They stumble across strategies which are shortcuts to success, and latch onto them. Events hand them opportunities they could not have anticipated. Often their peers with equal or greater talent fail while they succeed. It is too easy to attribute success to inherent, unstoppable genius.

Bestselling author and serial entrepreneur Richard Koch charts a map of success, identifying the nine key attitudes and strategies can propel anyone to new heights of accomplishment:

Self-belief

Olympian Expectations

Transforming Experiences…


Book cover of The Courage to Be Disliked

Jodie Cook Why did I love this book?

I really like the book The Courage to be Disliked. The conversation format between a philosopher and a student makes it an interesting read and the authors approach controversial subjects like trauma, the past, and parenting. It has been a useful tool for me in understanding when to intervene and when to let go, in work and home scenarios. It has also given me a different perspective on life, and has been an invaluable asset to me as a leader. With a focus on Adlerian psychology but with elements of Stoicism, it’s a solid foundation for ambitious people looking to make their mark.

By Ichiro Kishimi, Fumitake Koga,

Why should I read it?

4 authors picked The Courage to Be Disliked as one of their favorite books, and they share why you should read it.

What is this book about?

The Japanese phenomenon that teaches us the simple yet profound lessons required to liberate our real selves and find lasting happiness.

The Courage to be Disliked shows you how to unlock the power within yourself to become your best and truest self, change your future and find lasting happiness. Using the theories of Alfred Adler, one of the three giants of 19th century psychology alongside Freud and Jung, the authors explain how we are all free to determine our own future free of the shackles of past experiences, doubts and the expectations of others. It's a philosophy that's profoundly liberating,…


Book cover of Shoe Dog: A Memoir by the Creator of Nike

Jodie Cook Why did I love this book?

I highly recommend the book Shoe Dog by Nike founder Phil Knight. It's an inspiring story of how he built one of the world's most successful companies from scratch. His leadership style was particularly interesting (and not always optimal, as he would admit!) and his ability to persevere in the face of doubt and reluctance from suppliers and investors was inspiring. I especially liked how Phil was underestimated time and time again, yet he kept fighting and pushing forward with something he knew could be a success. This is a must-read for any entrepreneur looking for a story of true grit and determination.

By Phil Knight,

Why should I read it?

8 authors picked Shoe Dog as one of their favorite books, and they share why you should read it.

What is this book about?

'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates

'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual…


You might also like...

Who Is a Worthy Mother?: An Intimate History of Adoption

By Rebecca Wellington,

Book cover of Who Is a Worthy Mother?: An Intimate History of Adoption

Rebecca Wellington Author Of Who Is a Worthy Mother?: An Intimate History of Adoption

New book alert!

Why am I passionate about this?

I am adopted. For most of my life, I didn’t identify as adopted. I shoved that away because of the shame I felt about being adopted and not truly fitting into my family. But then two things happened: I had my own biological children, the only two people I know to date to whom I am biologically related, and then shortly after my second daughter was born, my older sister, also an adoptee, died of a drug overdose. These sequential births and death put my life on a new trajectory, and I started writing, out of grief, the history of adoption and motherhood in America. 

Rebecca's book list on straight up, real memoirs on motherhood and adoption

What is my book about?

I grew up thinking that being adopted didn’t matter. I was wrong. This book is my journey uncovering the significance and true history of adoption practices in America. Now, in the wake of the U.S. Supreme Court’s overturning of Roe v. Wade, the renewed debate over women’s reproductive rights places an even greater emphasis on adoption. As a mother, historian, and adoptee, I am uniquely qualified to uncover the policies and practices of adoption.

The history of adoption, reframed through the voices of adoptees like me, and mothers who have been forced to relinquish their babies, blows apart old narratives about adoption, exposing the fallacy that adoption is always good.

In this story, I reckon with the pain and unanswered questions of my own experience and explore broader issues surrounding adoption in the United States, including changing legal policies, sterilization, and compulsory relinquishment programs, forced assimilation of babies of color and Indigenous babies adopted into white families, and other liabilities affecting women, mothers, and children. Now is the moment we must all hear these stories.

Who Is a Worthy Mother?: An Intimate History of Adoption

By Rebecca Wellington,

What is this book about?

Nearly every person in the United States is affected by adoption. Adoption practices are woven into the fabric of American society and reflect how our nation values human beings, particularly mothers. In the wake of the U.S. Supreme Court's overturning of Roe v. Wade, the renewed debate over women's reproductive rights places an even greater emphasis on adoption. As a mother, historian, and adoptee, Rebecca C. Wellington is uniquely qualified to uncover the policies and practices of adoption. Wellington's timely-and deeply researched-account amplifies previously marginalized voices and exposes the social and racial biases embedded in the United States' adoption industry.…


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