Fans pick 100 books like Unreasonable Success and How to Achieve It

By Richard Koch,

Here are 100 books that Unreasonable Success and How to Achieve It fans have personally recommended if you like Unreasonable Success and How to Achieve It. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

Denise Brinkmeyer Author Of Project Orienteering: A Field Guide For Project Leadership

From my list on servant leaders who get things done.

Why am I passionate about this?

I am the oldest child, and former teacher turned technology innovator. As the only girl, growing up with three brothers gave me the tenacity to overcome limiting beliefs. Information technology has helped me create an environment where I can help a lot of people. At the end of the day, what I love most is helping someone turn an idea into a tangible solution while motivating team members to see the beauty and joy in this type of service.  

Denise's book list on servant leaders who get things done

Denise Brinkmeyer Why did Denise love this book?

This book inspires me to look at how I spend my time at work. I do many things that could be automated so that I can spend more time doing things that machines are not great at. 

While I do not intend to work only 4 hours a week, I use the inspiration for this book to move from 75-hour weeks to a more practical 40-50 hours that allow me to have time for my non-business roles (wife, mother, grandmother, daughter, sister, etc.). Note that some technologies are outdated, but the concepts are golden.

If you like this book, you might like his Tools of Titans, as well.

By Timothy Ferriss,

Why should I read it?

12 authors picked The 4-Hour Workweek as one of their favorite books, and they share why you should read it.

What is this book about?

A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it's not all about work

Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.

This step-by step guide to luxury lifestyle design teaches:

* How Tim went from…


Book cover of Shoe Dog: A Memoir by the Creator of Nike

James Espey Author Of 365 Quotes to Accelerate your Career and Find Balance in Life

From my list on dynamic personal and business tips to build long-term successful brands.

Why am I passionate about this?

Well, all my life, I have been passionately involved in Marketing. I was an intrapreneur in the organisation, challenging the system and trying to build brands for the future. I always took an extremely long-term view, and when I was fired for launching Chivas Regal 18, which is now No. 1 in the world in its category, I became an entrepreneur. I backed start-ups, including my own company. The most successful brand I was ever involved with was called Mimecast, which is an anti-virus company, that sold not too long ago for $5.6 billion.

James' book list on dynamic personal and business tips to build long-term successful brands

James Espey Why did James love this book?

I am a firm believer that you never stop learning, and you learn from everybody.

I was very impressed by Nike. As a young athlete in the 60s, I sometimes had to run barefoot because I could not afford shoes, and I was a keen athlete. Phil Knight’s remarkable book was first published in 2016. I thought it was fascinating because he talked all about the tenacity, determination and commitment and the fact that you have to stand up to people because 99% of people will tell you you will never get there. He got there brilliantly, and, of course, Nike is a phenomenal success.

I was inspired by Phil Knight’s vision, courage, tenacity, and determination to overcome many enormous obstacles to build a great global brand. I sincerely believe this book will be very helpful to any entrepreneur.

By Phil Knight,

Why should I read it?

10 authors picked Shoe Dog as one of their favorite books, and they share why you should read it.

What is this book about?

'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates

'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual…


Book cover of The Courage to Be Disliked

Joe Contrera Author Of Extraordinary Results for Life: Discover Your Path to Be UN-ordinary

From my list on transforming your business and your life!.

Why am I passionate about this?

For nearly 40 years, I have studied and written about blending the business world and the spiritual side of life together. By spiritual, I mean everything to do with our purpose and why we exist. I refer to this as being ALIVE @ WORK ®. We spend countless hours at work doing a j-o-b, when what we want most is knowing that we are making a difference in our lives and the lives of others. The key is taking 100% responsibility for our lives, knowing we have the power to change them in an instant. You will find this thread woven through all of my books and those I recommend.

Joe's book list on transforming your business and your life!

Joe Contrera Why did Joe love this book?

In the vein of many business books written in the novel format, this book follows a conversation between an older philosopher and a young man. The teacher helps the younger man realize how to break free from the chains that keep him stuck in his old thought patterns.

It introduces concepts rooted in Adlerian Psychology that are incredible eye-openers and introduces them in a story-like format instead of a hard-to-digest clinical manner. At the core of this book is helping its readers understand the power within each of us to create a path to real happiness and real success. A book everyone, especially the younger generations, should read!   

By Ichiro Kishimi, Fumitake Koga,

Why should I read it?

4 authors picked The Courage to Be Disliked as one of their favorite books, and they share why you should read it.

What is this book about?

The Japanese phenomenon that teaches us the simple yet profound lessons required to liberate our real selves and find lasting happiness.

The Courage to be Disliked shows you how to unlock the power within yourself to become your best and truest self, change your future and find lasting happiness. Using the theories of Alfred Adler, one of the three giants of 19th century psychology alongside Freud and Jung, the authors explain how we are all free to determine our own future free of the shackles of past experiences, doubts and the expectations of others. It's a philosophy that's profoundly liberating,…


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Book cover of The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

The Coaching Habit By Michael Bungay Stanier,

The coaching book that's for all of us, not just coaches.

It's the best-selling book on coaching this century, with 15k+ online reviews. Brené Brown calls it "a classic". Dan Pink said it was "essential".

It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher,…

Book cover of The 5AM Club: Own Your Morning. Elevate Your Life.

Shannah Kennedy and Colleen Callander Author Of Elevate: Unlock Your Extraordinary Potential

From my list on that will change your life.

Why are we passionate about this?

We are thrilled to present this carefully curated book list. As passionate advocates for leadership, self-mastery, and health and well-being, we have handpicked these titles to inspire and empower individuals on their journey toward personal and professional growth. Each book within this collection resonates with principles that we believe are pivotal for fostering resilience, achieving self-mastery, and maintaining a healthy and balanced lifestyle. Whether you're seeking leadership insights, self-help guidance, or ways to enhance your overall well-being, these books offer a diverse range of perspectives and actionable strategies. We hope this collection becomes a valuable resource for you on your path to personal excellence. – Colleen Callander & Shannah Kennedy. 

Shannah's book list on that will change your life

Shannah Kennedy and Colleen Callander Why did Shannah love this book?

This book is one of my favorites. It is a transformative journey to unlock peak performance and personal mastery.

Robin Sharma's compelling narrative weaves together a powerful tale, intricately linking the essence of discipline and early rising to success. The book's 5 am formula isn't just a wake-up call; it's a blueprint for incredible life changes. Robin Sharma's insights, backed by practical strategies, create a roadmap for heightened productivity and well-being.

Embracing the 5 am routine has been a game-changer, fostering focus and setting the tone for my day. This is more than a book; it's a lifestyle manifesto for success.

By Robin Sharma,

Why should I read it?

3 authors picked The 5AM Club as one of their favorite books, and they share why you should read it.

What is this book about?

Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity.

      Now, in this life-changing book, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness and feelings of aliveness.

      Through an enchanting—and often amusing—story about two struggling strangers who meet an eccentric tycoon who becomes their secret…


Book cover of A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It's Everyone's Business

Harriet Beveridge Author Of Will It Make the Boat Go Faster?

From my list on help you get results and thrive.

Why am I passionate about this?

I’ve always been fascinated by how we can fulfill our potential in a way that allows us to thrive rather than burning ourselves out in the process. My motto is I’d like to ‘save the world, but be back in time for tea.’ My fascination has led me down all sorts of intriguing avenues. I’ve become a stand-up comic (and taken four solo shows to the Edinburgh Fringe), exploring how humor can help us tackle tough topics. I’ve researched mental health (I’m currently studying for an MSc in the Psychology and Neuroscience of Mental Health), I’ve studied elite sports, and I’ve been an Executive Coach to leaders of diverse organizations. 

Harriet's book list on help you get results and thrive

Harriet Beveridge Why did Harriet love this book?

I found this book wonderfully confronting! We’ve all heard the cliché that when life gives you lemons, you should make lemonade (grrr!), but this book helped me figure out HOW. It provoked me to reframe problems simply as contexts and celebrate constraints as clarity, helping me move forward.

Although it is very much a business book—full of plenty of corporate examples (I particularly loved the ones about growing crops and selling beer!)—I’ve found techniques like the ‘propelling questions’ useful more broadly, too. 

By Adam Morgan, Mark Barden,

Why should I read it?

2 authors picked A Beautiful Constraint as one of their favorite books, and they share why you should read it.

What is this book about?

An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today lack of time, money, resources, attention, know-how and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants, and are brought to life in 35…


Book cover of Your Next Five Moves: Master the Art of Business Strategy

Shaynuh Sloane Author Of Jaded Choyce

From my list on women managing challenging professional experiences.

Why am I passionate about this?

When writing about the everyday challenges that women face within the workplace, I aim to express the events that occur before, during, and after the experience. Unpopular belief, life doesn’t go back to normal for most of us, as getting back to normal from any traumatic experience will leave you shielded. I found my voice through writing about my passion for enabling female empowerment. My path as a woman in leadership came from understanding the lack of consistent supportive resources, encouragement, and validation, amongst women in the workplace. Through my writing, I aim to creatively empower and encourage my readers to find their voice. 

Shaynuh's book list on women managing challenging professional experiences

Shaynuh Sloane Why did Shaynuh love this book?

In this great read, Patrick bet David opens the opportunity to strategize on planning ahead. In this book, there is the opportunity to clarify where you want to be in life and how you plan to get there. The path begins with understanding how you personally identify yourself, to how you plan to take action on it. After gaining clarity on who you are as a person, you then are able to enhance your strategy as a leader. This book gave great insight to people who feel that they are stuck in a limited place or position, exposing them to their full potential and endless possibilities. 

By Patrick Bet-David,

Why should I read it?

1 author picked Your Next Five Moves as one of their favorite books, and they share why you should read it.

What is this book about?

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and "one of the most exciting thinkers" (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.

Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David "helps entrepreneurs understand exactly what they need to do next" (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel…


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Book cover of Today Was A Good Day: A Collection of Essays From The Heart Of A Neurosurgeon

Today Was A Good Day By Edward Benzel,

My book is a collection of monthly Editor-in-Chief letters to the readership of World Neurosurgery, a journal that I edit. Each essay is short and sweet. The letters were written for neurosurgeons but have been re-edited so that they apply to all human beings. They cover topics such as leadership,…

Book cover of Getting Everything You Can out of All You'Ve Got: 21 Ways You Can out-Think, out-Perform, and out-Earn the Competition

Ray Edwards Author Of How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

From my list on marketing your business or brand.

Why am I passionate about this?

I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.

Ray's book list on marketing your business or brand

Ray Edwards Why did Ray love this book?

If ever I have read a book that made a bold promise on the cover and then fully delivered on that promise in the pages of the book itself, it's this one. Reading this book (more than once) has literally helped me outthink, outperform, and outearn my competition.

Jay Abraham is truly the "guru to the gurus" in business growth. I found this book to be the best distillation of Jay's teachings I have ever encountered. It’s been worth more than 100 times the $30 I paid for it. 

By Jay Abraham,

Why should I read it?

1 author picked Getting Everything You Can out of All You'Ve Got as one of their favorite books, and they share why you should read it.

What is this book about?

A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success!

Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.

And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a multimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took…


Book cover of Lean Analytics: Use Data to Build a Better Startup Faster

Gojko Adzic Author Of Impact Mapping: Making a Big Impact with Software Products and Projects

From my list on for new software product managers.

Why am I passionate about this?

I’m a software developer turned independent software vendor, learning about product management as a way to launch more successful products. I’m a co-founder of MindMup, a popular collaboration tool used by millions of students and schoolchildren worldwide, and Narakeet, an innovative video maker for people who are not video professionals. The books from this list helped me create successful products that users love, and successfully compete with companies that have several orders of magnitude more staff and resources. 

Gojko's book list on for new software product managers

Gojko Adzic Why did Gojko love this book?

Other books will teach you to focus on outcomes, but then the next question is what kind of outcomes are worth focusing on. This is where Lean Analytics comes in. The real gem from this book is the model of Five Stages of Growth, suggesting a typical progression of outcomes that product managers should follow when growing a product from an idea to a marketplace winner. It’s an invaluable thinking tool for new and experienced product managers alike. In addition, the book documents what kind of metrics various successful products tracked throughout growth, and provides some amazingly useful reference values for key business metrics for different categories of software products.

This book is great as an introduction to business metrics for new product managers, focusing specifically on software products. I recommend reading this before any other metrics book, as it’s very practical and relatable.

By Alistair Croll, Benjamin Yoskovitz,

Why should I read it?

1 author picked Lean Analytics as one of their favorite books, and they share why you should read it.

What is this book about?

Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics…


Book cover of Big Little Breakthroughs: How Small, Everyday Innovations Drive Oversized Results

Alison Levine Author Of On the Edge: Leadership Lessons from Mount Everest and Other Extreme Environments

From my list on how to tackle life’s mountains.

Why am I passionate about this?

I have firsthand experience in some of the harshest environments on the planet. I’ve survived sub-zero temperatures, hurricane force winds, sudden avalanches…and a career on Wall Street. I served as team captain of the first American Women’s Everest Expedition, climbed the highest peak on every continent (the “7 Summits”), and skied to both the North and South Poles. I spent four years as an adjunct professor at the US Military Academy at West Point. Awarded the 2019 Ellis Island Medal of Honor. I have a beer named after me. I love dogs. Three heart surgeries could not slow me down. NY Times bestselling author of On the Edge. I’ve had some high profile failures and have been the butt of late night talk show opening monologue jokes. Come at me!

Alison's book list on how to tackle life’s mountains

Alison Levine Why did Alison love this book?

So often we get “stuck” because we think we have to come up with a really big idea in order to have an impact and to achieve substantial results. Nope! Linkner explains why it is a mistake to put pressure on ourselves to “Go Big.” It’s often the little ideas that lead to the best, most significant results. This book chronicles all kinds of amazingly accomplished people – Lin Manuel Miranda, Lady Gaga, Steven Spielberg, etc. Linkner’s story-telling will convince you to focus on small things and will help you unlock your creativity.

By Josh Linkner,

Why should I read it?

1 author picked Big Little Breakthroughs as one of their favorite books, and they share why you should read it.

What is this book about?

A surprisingly simple approach to help everyday people become everyday innovators.

The pressure to generate big ideas can feel overwhelming. We know that bold innovations are critical in these disruptive and competitive times, but when it comes to breakthrough thinking, we often freeze up.

Instead of shooting for a $10-billion payday or a Nobel Prize, the most prolific innovators focus on Big Little Breakthroughs-small creative acts that unlock massive rewards over time. By cultivating daily micro-innovations, individuals and organizations are better equipped to tackle tough challenges and seize transformational opportunities.

How did a convicted drug dealer launch and scale a…


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Book cover of Currently Away: How Two Disenchanted People Traveled the Great Loop for Nine Months and Returned to the Start, Energized and Optimistic

Currently Away By Bruce Tate,

The plan was insane. The trap seemed to snap shut on Bruce and Maggie Tate, an isolation forced on them by the pandemic and America's growing political factionalism. Something had to change.

Maggie's surprising answer: buy a boat, learn to pilot it, and embark on the Great Loop. With no…

Book cover of Creative Conflict: A Practical Guide for Business Negotiators

Ed Brodow Author Of Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals

From my list on how to negotiate for personal success.

Why am I passionate about this?

Ed Brodow is one of the world’s leading experts on the art of negotiation and the bestselling author of eight books, including the business classic Negotiation Boot Camp. SEC Chairman Harvey Pitt dubbed Ed “The King of Negotiators.” Forbes Magazine agreed, ranking Ed as one of the nation’s leading dealmakers. A nationally recognized television personality, Ed has appeared as a negotiation guru on ABC National News, Fox News, PBS, Inside Edition, and Fortune Business Report. For more than two decades, his acclaimed seminars have set the standard for "how to make a deal" in Corporate America. Ed is a former U.S. Marine officer, Fortune 500 sales manager, and Hollywood movie actor.

Ed's book list on how to negotiate for personal success

Ed Brodow Why did Ed love this book?

Sanders and Mobus show how negotiations are driven by competition and cooperation at the same time. Unlike most books on the subject—which advocate either hardball tactics or slobbering win-win—this book attempts to meld the two competing approaches into a single workable strategy. The authors instruct readers on how to get their own needs met while simultaneously seeking ways to expand value for both sides.

By Bill Sanders, Frank Mobus,

Why should I read it?

1 author picked Creative Conflict as one of their favorite books, and they share why you should read it.

What is this book about?

Negotiation is stuck. It's time for something new.

Almost everything is negotiable. Almost every interaction is a negotiation. And in no field is this clearer than in business, where every day we work with others to get things done. But when we have real differences, is win-win always possible? Or must every negotiation be a zero-sum battle, with a winner and a loser?

Over the last half century, two opposing philosophies have ruled the field of negotiation: the win-lose, tooth-and-nail approach of training guru Chester Karrass; and the win-win, "principled" creed of Getting to Yes, developed by Roger Fisher and…


Book cover of The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
Book cover of Shoe Dog: A Memoir by the Creator of Nike
Book cover of The Courage to Be Disliked

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