The best books for learning how to negotiate for personal success

Ed Brodow Author Of Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals
By Ed Brodow

Who am I?

Ed Brodow is one of the world’s leading experts on the art of negotiation and the bestselling author of eight books, including the business classic Negotiation Boot Camp. SEC Chairman Harvey Pitt dubbed Ed “The King of Negotiators.” Forbes Magazine agreed, ranking Ed as one of the nation’s leading dealmakers. A nationally recognized television personality, Ed has appeared as a negotiation guru on ABC National News, Fox News, PBS, Inside Edition, and Fortune Business Report. For more than two decades, his acclaimed seminars have set the standard for "how to make a deal" in Corporate America. Ed is a former U.S. Marine officer, Fortune 500 sales manager, and Hollywood movie actor.

I wrote...

Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals

By Ed Brodow,

Book cover of Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals

What is my book about?

Negotiation expert Ed Brodow arms readers with the same proven strategies and tactics he teaches to the professional negotiators at Microsoft, Goldman Sachs, The Hartford, Learjet, McKinsey, Starbucks, British Aerospace, the IRS, and the Pentagon. Using a wealth of examples from real-life encounters, Brodow reveals how to develop the skills and confidence you need to achieve your goals at work and in your personal life. After completing Brodow’s basic training program, you will have learned how to conquer your fear of confrontation, develop your personal negotiation style, assess the other side’s strengths and weaknesses, master the art of listening, break through impasses, and create an atmosphere of trust in which the other party is a collaborator rather than a competitor.

The books I picked & why

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You Can Negotiate Anything

By Herb Cohen,

Book cover of You Can Negotiate Anything

Why this book?

Cohen was one of the first authors to argue that everything is negotiable. His prose is direct and easy to read. His strategies are effective when negotiating with your boss, your mate, your children, your credit card company, and even yourself. “Power is based on perception,” Cohen writes, “If you think you’ve got it then you’ve got it!” This is a powerful concept that few people appreciate.

Secrets of Power Negotiating

By Roger Dawson,

Book cover of Secrets of Power Negotiating

Why this book?

Dawson is a friend and friendly competitor on the lecture circuit. For generations, he has been one of the leading experts on making deals. His bestselling book covers every aspect of the negotiating process with practical, proven advice: how to recognize and defend against tactics, key principles of negotiating strategy, why money is not as important as everyone thinks, understanding the other party, and analyses of different negotiating styles.

Little Red Book of Selling: 12.5 Principles of Sales Greatness: How to Make Sales Forever

By Jeffrey Gitomer,

Book cover of Little Red Book of Selling: 12.5 Principles of Sales Greatness: How to Make Sales Forever

Why this book?

My good friend Jeffrey Gitomer is the man when it comes to sales training. His colorful book aims to demystify the basic principles of selling. The amusing cartoons and pithy advice make this fun book appealing and accessible. Gitomer is unashamedly enthusiastic about sales and sales negotiation. His prose is straightforward and realistic. The Little Red Book includes plenty of advice and practical ideas on every aspect of the sales process.

Creative Conflict: A Practical Guide for Business Negotiators

By Bill Sanders, Frank Mobus,

Book cover of Creative Conflict: A Practical Guide for Business Negotiators

Why this book?

Sanders and Mobus show how negotiations are driven by competition and cooperation at the same time. Unlike most books on the subject—which advocate either hardball tactics or slobbering win-win—this book attempts to meld the two competing approaches into a single workable strategy. The authors instruct readers on how to get their own needs met while simultaneously seeking ways to expand value for both sides.

The Power of Myth

By Joseph Campbell, Bill Moyers,

Book cover of The Power of Myth

Why this book?

The essence of negotiation is being willing and able to challenge everything. This is the message of Campbell’s insightful work. The Power of Myth shows us how to negotiate with the system as it tries to manipulate us to behave in ways that do not always serve our interests. “It’s a very grim thing to be a modern human being,” Campbell says. I revisit this book every couple of years and always find new ways to make the world a better place to live.

5 book lists we think you will like!

Interested in negotiation, myth, and sales?

5,809 authors have recommended their favorite books and what they love about them. Browse their picks for the best books about negotiation, myth, and sales.

Negotiation Explore 23 books about negotiation
Myth Explore 40 books about myth
Sales Explore 17 books about sales

And, 3 books we think you will enjoy!

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