The best books for learning how to negotiate for personal success

Ed Brodow Author Of Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals
By Ed Brodow

Who am I?

Ed Brodow is one of the world’s leading experts on the art of negotiation and the bestselling author of eight books, including the business classic Negotiation Boot Camp. SEC Chairman Harvey Pitt dubbed Ed “The King of Negotiators.” Forbes Magazine agreed, ranking Ed as one of the nation’s leading dealmakers. A nationally recognized television personality, Ed has appeared as a negotiation guru on ABC National News, Fox News, PBS, Inside Edition, and Fortune Business Report. For more than two decades, his acclaimed seminars have set the standard for "how to make a deal" in Corporate America. Ed is a former U.S. Marine officer, Fortune 500 sales manager, and Hollywood movie actor.

I wrote...

Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals

By Ed Brodow,

Book cover of Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals

What is my book about?

Negotiation expert Ed Brodow arms readers with the same proven strategies and tactics he teaches to the professional negotiators at Microsoft, Goldman Sachs, The Hartford, Learjet, McKinsey, Starbucks, British Aerospace, the IRS, and the Pentagon. Using a wealth of examples from real-life encounters, Brodow reveals how to develop the skills and confidence you need to achieve your goals at work and in your personal life. After completing Brodow’s basic training program, you will have learned how to conquer your fear of confrontation, develop your personal negotiation style, assess the other side’s strengths and weaknesses, master the art of listening, break through impasses, and create an atmosphere of trust in which the other party is a collaborator rather than a competitor.

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The books I picked & why

Book cover of You Can Negotiate Anything

Why did I love this book?

Cohen was one of the first authors to argue that everything is negotiable. His prose is direct and easy to read. His strategies are effective when negotiating with your boss, your mate, your children, your credit card company, and even yourself. “Power is based on perception,” Cohen writes, “If you think you’ve got it then you’ve got it!” This is a powerful concept that few people appreciate.

By Herb Cohen,

Why should I read it?

1 author picked You Can Negotiate Anything as one of their favorite books, and they share why you should read it.

What is this book about?

Regardless of who you are or what you want, you can negotiate anything promises Herb Cohen, the world’s best negotiator. 

From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that “money, justice, prestige, love—it’s all negotiable.” Hailed by such publications as Time, People, and Newsweek, Cohen has advised presidents on everything from domestic policy to hostage crises to combating internal terrorism. His advice: “Be patient, be personal, be informed—and you can bargain successfully for anything.”

Inside, you’ll learn the keys to using Herb Cohen’s proven strategy for dealing with your mate, your boss,…

Book cover of Secrets of Power Negotiating

Why did I love this book?

Dawson is a friend and friendly competitor on the lecture circuit. For generations, he has been one of the leading experts on making deals. His bestselling book covers every aspect of the negotiating process with practical, proven advice: how to recognize and defend against tactics, key principles of negotiating strategy, why money is not as important as everyone thinks, understanding the other party, and analyses of different negotiating styles.

By Roger Dawson,

Why should I read it?

1 author picked Secrets of Power Negotiating as one of their favorite books, and they share why you should read it.

What is this book about?

“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits

“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week

“A fast, entertaining read that should be required reading for anyone who deals with people. Highly recommended.” —Ken Blanchard, coauthor of The One Minute Manager

“I can’t believe it! Here’s a book that is…

Book cover of Little Red Book of Selling: 12.5 Principles of Sales Greatness: How to Make Sales Forever

Why did I love this book?

My good friend Jeffrey Gitomer is the man when it comes to sales training. His colorful book aims to demystify the basic principles of selling. The amusing cartoons and pithy advice make this fun book appealing and accessible. Gitomer is unashamedly enthusiastic about sales and sales negotiation. His prose is straightforward and realistic. The Little Red Book includes plenty of advice and practical ideas on every aspect of the sales process.

By Jeffrey Gitomer,

Why should I read it?

1 author picked Little Red Book of Selling as one of their favorite books, and they share why you should read it.

What is this book about?

Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's Little Red Book, New York Times bestseller and the best selling sports book of all time. The Little Red Book of Selling by sales master Jeffrey Gitomer fills that void with an edgy, practical, and fun resource that salespeople will love-and sales managers will buy by the case. Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for…

Book cover of Creative Conflict: A Practical Guide for Business Negotiators

Why did I love this book?

Sanders and Mobus show how negotiations are driven by competition and cooperation at the same time. Unlike most books on the subject—which advocate either hardball tactics or slobbering win-win—this book attempts to meld the two competing approaches into a single workable strategy. The authors instruct readers on how to get their own needs met while simultaneously seeking ways to expand value for both sides.

By Bill Sanders, Frank Mobus,

Why should I read it?

1 author picked Creative Conflict as one of their favorite books, and they share why you should read it.

What is this book about?

Negotiation is stuck. It's time for something new.

Almost everything is negotiable. Almost every interaction is a negotiation. And in no field is this clearer than in business, where every day we work with others to get things done. But when we have real differences, is win-win always possible? Or must every negotiation be a zero-sum battle, with a winner and a loser?

Over the last half century, two opposing philosophies have ruled the field of negotiation: the win-lose, tooth-and-nail approach of training guru Chester Karrass; and the win-win, "principled" creed of Getting to Yes, developed by Roger Fisher and…

The Power of Myth

By Joseph Campbell, Bill Moyers,

Book cover of The Power of Myth

Why did I love this book?

The essence of negotiation is being willing and able to challenge everything. This is the message of Campbell’s insightful work. The Power of Myth shows us how to negotiate with the system as it tries to manipulate us to behave in ways that do not always serve our interests. “It’s a very grim thing to be a modern human being,” Campbell says. I revisit this book every couple of years and always find new ways to make the world a better place to live.

By Joseph Campbell, Bill Moyers,

Why should I read it?

3 authors picked The Power of Myth as one of their favorite books, and they share why you should read it.

What is this book about?

NATIONAL BESTSELLER • An extraordinary book that reveals how the themes and symbols of ancient narratives continue to bring meaning to birth, death, love, and war.

The Power of Myth launched an extraordinary resurgence of interest in Joseph Campbell and his work. A preeminent scholar, writer, and teacher, he has had a profound influence on millions of people—including Star Wars creator George Lucas. To Campbell, mythology was the “song of the universe, the music of the spheres.” With Bill Moyers, one of America’s most prominent journalists, as his thoughtful and engaging interviewer, The Power of Myth touches on subjects from…

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Interested in negotiation, myth, and sales?

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