Here are 100 books that Little Red Book of Selling fans have personally recommended if you like
Little Red Book of Selling.
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Officially, I’m an award-winning author and specialist in the fields of psychology, trauma, and spirituality. I’m also a professionally trained therapist, clinical ethicist, and researcher. Ultimately, I’m an ardent believer that the same life that brings us joy also (sometimes) brings us pain. More importantly, that every aspect of life has a role to play in making us who we are today and who we’ll be tomorrow. We don’t always have control over the events in life, but the script we live by is ours to write—and write it we must, as only we can. I’m also a three-time heart attack survivor.
This book has long been a favorite of spiritual seekers, with its sweeping panoply of stories from antiquity’s gods and goddesses to the world’s wisdom traditions and more.
This is a book for those interested in the universality of human experience across time and culture—which I am. But even more, it opens our minds to the importance of a story itself.
Campbell helps readers understand that truth and fact are different—indeed, there are several kinds of truth: empirical truth, which depends on objective data, and also mythopoetic and narrative truth, which rely on symbols and stories to provide meaning.
NATIONAL BESTSELLER • An extraordinary book that reveals how the themes and symbols of ancient narratives continue to bring meaning to birth, death, love, and war.
The Power of Myth launched an extraordinary resurgence of interest in Joseph Campbell and his work. A preeminent scholar, writer, and teacher, he has had a profound influence on millions of people—including Star Wars creator George Lucas. To Campbell, mythology was the “song of the universe, the music of the spheres.” With Bill Moyers, one of America’s most prominent journalists, as his thoughtful and engaging interviewer, The Power of Myth touches on subjects from…
My passions lean toward American history, Americana, and skepticism. My creed is that "Conventional wisdom is neither." I am a member of the Skeptics Society, and I often litigate and lecture on copyright and celebrity rights issues. I have been a trial lawyer for 45 years and try cases in front of flesh and blood judges and juries. My clientele runs from supermodels to celebrities, photographers, performers, directors, model agencies, photographers, and artists.
I teach negotiation techniques, and this is a seminal work. It is valuable to anyone and everyone, whether in business or not. This is Mr. Trump's Bible, as he was a student of Mr. Cohen.
The title couldn't be more descriptive. It's like being able to read another person's mind or having their playbook. Wanna get what you want? Read the book and follow its lessons. Anybody can be convinced of anything given the right circumstances. Messrs Cohen and Gantry are in complete agreement on that point.
Regardless of who you are or what you want, you can negotiate anything promises Herb Cohen, the world’s best negotiator.
From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that “money, justice, prestige, love—it’s all negotiable.” Hailed by such publications as Time, People, and Newsweek, Cohen has advised presidents on everything from domestic policy to hostage crises to combating internal terrorism. His advice: “Be patient, be personal, be informed—and you can bargain successfully for anything.”
Inside, you’ll learn the keys to using Herb Cohen’s proven strategy for dealing with your mate, your boss,…
I have always tried to be "the best that I
can be'' at anything. These books helped me be the best that I could be
at commercial investment real estate sales...without hype...just good
solid advice.
The Secrets of Power Negotiating by Roger Dawson in one of the best books I have ever read on the topic. Roger’s take on the process of negotiations is refreshing and user-friendly.
The book isn’t a stuffy academic tome about what could happen in a negotiation; it is about what does happen on a daily basis. I read the book, bought the cassette tapes (that’s how old I am), and learned all the “gambits” I could. I have used his tips and techniques daily ever since…everything is a negotiation. Plus, he has a really cool accent!
“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits
“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week
“A fast, entertaining read that should be required reading for anyone who deals with people. Highly recommended.” —Ken Blanchard, coauthor of The One Minute Manager
Ed Brodow is one of the world’s leading experts on the art of negotiation and the bestselling author of eight books, including the business classic Negotiation Boot Camp. SEC Chairman Harvey Pitt dubbed Ed “The King of Negotiators.” Forbes Magazine agreed, ranking Ed as one of the nation’s leading dealmakers. A nationally recognized television personality, Ed has appeared as a negotiation guru on ABC National News, Fox News, PBS, Inside Edition, and Fortune Business Report. For more than two decades, his acclaimed seminars have set the standard for "how to make a deal" in Corporate America. Ed is a former U.S. Marine officer, Fortune 500 sales manager, and Hollywood movie actor.
Sanders and Mobus show how negotiations are driven by competition and cooperation at the same time. Unlike most books on the subject—which advocate either hardball tactics or slobbering win-win—this book attempts to meld the two competing approaches into a single workable strategy. The authors instruct readers on how to get their own needs met while simultaneously seeking ways to expand value for both sides.
Negotiation is stuck. It's time for something new.
Almost everything is negotiable. Almost every interaction is a negotiation. And in no field is this clearer than in business, where every day we work with others to get things done. But when we have real differences, is win-win always possible? Or must every negotiation be a zero-sum battle, with a winner and a loser?
Over the last half century, two opposing philosophies have ruled the field of negotiation: the win-lose, tooth-and-nail approach of training guru Chester Karrass; and the win-win, "principled" creed of Getting to Yes, developed by Roger Fisher and…
I’ve built my career around the belief that sales is a noble profession and that selling is about uncovering needs, filling needs, and creating value for customers. Things like purpose, ethics and values should be at the center of why someone sells. And those that do will be far more successful. I love these books because they all support these ideas of sales as a career to be proud of, that is necessary and that good salespeople truly put the best interests of their customers first.
Too many salespeople are burning out. Often, it’s not because they lack basic selling skills and product knowledge but because they haven’t developed a success mindset and a sense of purpose, passion, and accountability that drive the habits required to achieve breakthrough levels of sales performance. Mark clearly lays out the daily habits needed to maximize sales productivity and potential.
For salespeople feeling stressed and disappointed that their customers don't want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success.
The world of sales can be tough, so it's easy to get discouraged when the rejections start piling up and your customers stop answering the phone. This allows the wrong thought patterns to start developing, soon you aren't making quotas and then you begin looking at job listings waiting for your next downfall.
Sales expert Mark Hunter can relate as his start to sales was…
I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern.
Sales of Rick Warren’s
The Purpose Driven Life and Mel Gibson’s The Passion of the Christ were driven in part by
techniques outlined in PyroMarketing by Greg Stielstra. The essence of the
book is to get small groups of people to buy and read your book and tell their
friends. You start this by going to the people most likely to want to read your
book and expand from there.
This book covers the
essential elements of how to motivate people to buy a book and start word-of-mouth
marketing. I’ve listened to the audiobook several times as it's just as packed with
solid information authors can use.
The era of mass marketing is ending-replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business. Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power? The key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. PyroMarketing simplifies word-of-mouth to a four-step system…
I studied economics and environmental policy but landed in entrepreneurship. I wrote The Parallel Entrepreneur after I sold my first company and continued to work on Rbucks, my blog, after I joined the next company. Outside of work I volunteer frequently in my community. I’m an Associate Professor in the Business Department at Diablo Valley College, where I teach marketing and sit on the advisory boards for both the Business and Computer Science departments. I also lead the Diablo Valley Tech Initiative (DVTI), an economic development organization incubated at DVC. Related to DVTI, I run Lamorinda Entrepreneurs, a community group that promotes and supports local entrepreneurship. I have a Master’s in Public Policy from theHarvard Kennedy School and a MBA from the MIT Sloan School of Management.
Max is one of the thought leaders in modern sales development and acceleration. His book is full of actionable advice for the modern sales rep – and entrepreneur – to blast through the building and closing of a sales pipeline. Since entrepreneurship requires selling, I highly recommend this book.
Stay ahead of the sales evolution with a more efficient approach to everything
Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You'll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and…
After I successfully systemised myself out of my digital agency and brought in a CEO to run it, I became a systems devotee… I founded systemHUB and launched a movement called SYSTEMology to help business owners worldwide achieve freedom from daily operations and scale their business—like I did. My mission now involves supporting certified SYSTEMologists who assist business owners with SYSTEMology implementation, conducting workshops, delivering keynote addresses, hosting the Business Processes Simplified podcast, and nurturing the growing community of SYSTEMologists.
I highly recommend The Ultimate Sales Machine for business owners or entrepreneurs looking to simplify their business processes and get their sales game on point.
This book offers practical and universally applicable advice on organisational alignment, time management, and standardisation to increase efficiency and improve sales. What stuck with me was the importance of focusing on the fundamentals that drive thriving sales rather than trying to do too many things at once.
Chet Holmes' material is out-of-the-park great, offering sound and simple business advice to grow your business stronger than ever. Reading this book changed the way I approach sales and marketing, and I reckon anyone who’s keen on business greatness should give it a read.
The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material
Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline.
I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.
Focus and controlling our prospects’ attention is the first step. Add some conversational hypnosis and we will have more influence over the outcome.
The authors believe in carefully crafted sales scripts to talk to the unconscious mind of our prospects. While these structure sentences seem challenging at first, we gradually become aware of their power as we progress through this book.
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.
I’ve been working in value-based pricing for over 20 years and I’ve seen firsthand how it can transform a company’s profits when done right and executed properly through sales. While the specific strategies and tactics vary across industries, company size, and product offerings, many of the foundations and logic behind those strategies can be learned, and must be understood in order to grow a company’s revenue and profit growth in today’s markets. I’d love to connect about any of these topics – feel free to reach out on LinkedIn!
This is the logical next step in value-based building blocks.
Learning simple negotiation approaches is essential for go-to-market capability building so teams can defend their prices and get paid for the value they deliver. In order for us to sell the price we came up with, we need to understand the various types of people we’re selling to.
The book discusses how to frame value and price appropriately in order to get the most out of realized price, training customers to realize price over time and negotiating more effectively in both the short- and long-term scenarios of customer relationships.
Sales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The modern procurement function is purchasing on steroids. Where traditional purchasing managers negotiated, procurement officials attempt to dictate. Procurement deploys a variety of tactics designed to do one thing: gain unprecedented discounts and concessions out of even the most sophisticated sales professionals. This book is a strategy guide for salespeople to help them level the procurement playing field…
