You Can Negotiate Anything

I teach negotiation techniques, and this is a seminal work. It is valuable to anyone and everyone, whether in business or not. This is Mr. Trump's Bible, as he was a student of Mr. Cohen.

The title couldn't be more descriptive. It's like being able to read another person's mind or having their playbook. Wanna get what you want? Read the book and follow its lessons. Anybody can be convinced of anything given the right circumstances. Messrs Cohen and Gantry are in complete agreement on that point.

Cohen was one of the first authors to argue that everything is negotiable. His prose is direct and easy to read. His strategies are effective when negotiating with your boss, your mate, your children, your credit card company, and even yourself. “Power is based on perception,” Cohen writes, “If you think you’ve got it then you’ve got it!” This is a powerful concept that few people appreciate.