66 books like How to Measure Anything Workbook

By Douglas W. Hubbard,

Here are 66 books that How to Measure Anything Workbook fans have personally recommended if you like How to Measure Anything Workbook. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of User Story Mapping

Gojko Adzic Author Of Impact Mapping: Making a Big Impact with Software Products and Projects

From my list on for new software product managers.

Why am I passionate about this?

I’m a software developer turned independent software vendor, learning about product management as a way to launch more successful products. I’m a co-founder of MindMup, a popular collaboration tool used by millions of students and schoolchildren worldwide, and Narakeet, an innovative video maker for people who are not video professionals. The books from this list helped me create successful products that users love, and successfully compete with companies that have several orders of magnitude more staff and resources. 

Gojko's book list on for new software product managers

Gojko Adzic Why did Gojko love this book?

Patton’s book is an amazing introduction to modern product management techniques, both from a practical and theoretical view. It introduces story mapping as a practical technique that you’ll be able to use immediately to start making sense of large plans and visualizing product ideas. More importantly, Patton uses this technique as an excuse to introduce readers to principles such as focusing on outcomes over outputs, working closely with users and iterative delivery, and experimentation. 

The book is a gateway drug for new product managers. It is an easy read and will get you hooked on modern ways to ensure that both users and stakeholders get value from your products. It helps people get started easily in a new role and provides a great foundation for going deeper into this field.

By Jeff Patton,

Why should I read it?

1 author picked User Story Mapping as one of their favorite books, and they share why you should read it.

What is this book about?

User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you're attempting to build and why. Get a high-level view of story mapping, with an…


Book cover of Lean Analytics: Use Data to Build a Better Startup Faster

Gojko Adzic Author Of Impact Mapping: Making a Big Impact with Software Products and Projects

From my list on for new software product managers.

Why am I passionate about this?

I’m a software developer turned independent software vendor, learning about product management as a way to launch more successful products. I’m a co-founder of MindMup, a popular collaboration tool used by millions of students and schoolchildren worldwide, and Narakeet, an innovative video maker for people who are not video professionals. The books from this list helped me create successful products that users love, and successfully compete with companies that have several orders of magnitude more staff and resources. 

Gojko's book list on for new software product managers

Gojko Adzic Why did Gojko love this book?

Other books will teach you to focus on outcomes, but then the next question is what kind of outcomes are worth focusing on. This is where Lean Analytics comes in. The real gem from this book is the model of Five Stages of Growth, suggesting a typical progression of outcomes that product managers should follow when growing a product from an idea to a marketplace winner. It’s an invaluable thinking tool for new and experienced product managers alike. In addition, the book documents what kind of metrics various successful products tracked throughout growth, and provides some amazingly useful reference values for key business metrics for different categories of software products.

This book is great as an introduction to business metrics for new product managers, focusing specifically on software products. I recommend reading this before any other metrics book, as it’s very practical and relatable.

By Alistair Croll, Benjamin Yoskovitz,

Why should I read it?

1 author picked Lean Analytics as one of their favorite books, and they share why you should read it.

What is this book about?

Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics…


Book cover of Inspired: How to Create Tech Products Customers Love

Gojko Adzic Author Of Impact Mapping: Making a Big Impact with Software Products and Projects

From my list on for new software product managers.

Why am I passionate about this?

I’m a software developer turned independent software vendor, learning about product management as a way to launch more successful products. I’m a co-founder of MindMup, a popular collaboration tool used by millions of students and schoolchildren worldwide, and Narakeet, an innovative video maker for people who are not video professionals. The books from this list helped me create successful products that users love, and successfully compete with companies that have several orders of magnitude more staff and resources. 

Gojko's book list on for new software product managers

Gojko Adzic Why did Gojko love this book?

Cagan’s book is a deep dive into the principles of modern product management. It expands on the theoretical ideas that Patton introduces in User Story Mapping, and provides many additional tips for engaging customers, experimenting with product ideas, and tracking outcomes. In addition, it deals with the organizational side of product management, so it will be valuable to people working for larger companies that need to manage staff and set up company-wide processes.

Reading this book will help you expand your views of product management, and add lots of additional tools to your thinking process.

By Marty Cagan,

Why should I read it?

1 author picked Inspired as one of their favorite books, and they share why you should read it.

What is this book about?

Learn to design, build, and scale products consumers can't get enough of

How do today's most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love and that will work for your…


Book cover of The 4 Disciplines of Execution: Achieving Your Wildly Important Goals

Donald Summers Author Of Scaling Altruism: A Proven Pathway for Accelerating Nonprofit Growth and Impact

From my list on essential reading for nonprofit leaders.

Why am I passionate about this?

I have spent most of my adult life using entrepreneurial business practices and principles to redesign and transform nonprofits. From my very first nonprofit organizational acceleration, I was hooked. The wealth one receives from helping other people is so much richer and more satisfying than money–altruism is truly life's greatest pleasure. You know the movie The Sixth Sense where the little kid sees dead people everywhere? I am the same way, except everywhere I look, I see uncaptured opportunities for social impact. I live and breathe social impact strategy, governance, financing, evaluation, and change management. Because by fixing problems in those areas, organizations are able to do more to make the world a better place.  

Donald's book list on essential reading for nonprofit leaders

Donald Summers Why did Donald love this book?

Planning is easy, but execution is hard. Nonprofit leaders can gain a clear, practical understanding of how to measure and execute an organization's progress toward social impact goals with the clear, simple, and compelling four disciplines of execution.

It is simply terrific for putting strategy into practice. You will learn the key concepts from 4DX. We found reading it like getting a new set of glasses that brings the world of management into focus and allows us to see a pathway to success.

By Chris McChesney, Sean Covey, Jim Huling

Why should I read it?

3 authors picked The 4 Disciplines of Execution as one of their favorite books, and they share why you should read it.

What is this book about?

Fully revised and updated, the definitive guide for leaders on how to create lasting organisational change.

Do you remember the last major initiative you watched die in your organisation? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it's quite likely noone even noticed.

Almost every company struggles with making change happen. The 4 Disciplines of Execution: Revised and Updated is meant to help you reach the goals you've always dreamed of with a simple, repeatable, and proven formula. In this updated edition of…


Book cover of How to Measure Anything: Finding the Value of Intangibles in Business

Jakub Langr Author Of GANs in Action: Deep Learning with Generative Adversarial Networks

From my list on applied deep learning.

Why am I passionate about this?

I’ve been working in machine learning for about a decade. I’ve always been more interested in applied than theoretical problems and while blogs and MOOCs (Massive Online Open Courses) are a great way to learn, for certain deep topics only a book would do. I also teach at University of Oxford, University of Birmingham, and various FTSE100 companies. My machine learning has exposed me to many fascinating problems—from leading my own ML-focused startup through Y Combinator—to working at various companies as a consultant. I think there is currently no great curriculum for the practitioners really wanting to apply deep learning in practical cases, so I have given it my best shot.

Jakub's book list on applied deep learning

Jakub Langr Why did Jakub love this book?

While technically not about deep learning, this book is fantastic for those interested in pursuing applied or practical machine learning problems. While the central thesis of a topic can be reduced to “Frequently, models are valuable simply by reducing uncertainty,” it is definitely worth a read as there’s a lot of deep thinking in this book!

By Douglas W. Hubbard,

Why should I read it?

1 author picked How to Measure Anything as one of their favorite books, and they share why you should read it.

What is this book about?

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. * Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction * Simplifies overall content while still making the…


Book cover of User Stories Applied: For Agile Software Development

Karl Wiegers Author Of Software Requirements

From my list on defining software requirements.

Why am I passionate about this?

Defining and managing the requirements for a software system is hard! I’ve been interested in improving how projects handle their requirements for more than 35 years. I realized how important this was when I saw how many projects—including my own—struggled and failed when they neglected to build a solid foundation of well-understood and clearly communicated requirements. I’ve personally used nearly all of the techniques described in my book Software Requirements, and I got always better results when I applied those techniques. My books, articles, training courses, presentations, and videos on requirements have been helpful to thousands of business analysts worldwide for many years.

Karl's book list on defining software requirements

Karl Wiegers Why did Karl love this book?

Many agile projects employ user stories as a way to represent requirements rather than a more traditional approach combining use cases and functional requirements. I favor the latter approach for several reasons. Nonetheless, user stories are well established in the agile development world, and if you wish to learn about them, there’s no better author to read than Mike Cohn. Cohn describes how to craft user stories well and how they fit into the agile development process.

By Mike Cohn,

Why should I read it?

1 author picked User Stories Applied as one of their favorite books, and they share why you should read it.

What is this book about?

Thoroughly reviewed and eagerly anticipated by the agile community, User Stories Applied offers a requirements process that saves time, eliminates rework, and leads directly to better software.

The best way to build software that meets users' needs is to begin with "user stories": simple, clear, brief descriptions of functionality that will be valuable to real users. In User Stories Applied, Mike Cohn provides you with a front-to-back blueprint for writing these user stories and weaving them into your development lifecycle.

You'll learn what makes a great user story, and what makes a bad one. You'll discover practical ways to gather…


Book cover of The Art of Agile Development

Markus Gärtner Author Of ATDD by Example: A Practical Guide to Acceptance Test-Driven Development

From my list on surviving the Agile world as a software tester.

Why am I passionate about this?

Markus Gärtner works as Organizational Design Consultant, Certified Scrum Trainer, and Agile Coach for it-agile GmbH, Hamburg, Germany. Markus, author of ATDD by Example - A Practical Guide to Acceptance Test-Driven Development, a student of the work of Jerry Weinberg, received the Most Influential Agile Testing Professional Person Award in 2013 and contributes to the Softwerkskammer, the German Software Craft movement. Markus regularly presents at Agile and testing conferences all over the globe, as well as dedicating himself to writing about agile software development, software craft, and software testing, foremost in an Agile context.

Markus' book list on surviving the Agile world as a software tester

Markus Gärtner Why did Markus love this book?

“Good agile testing is good context-driven testing applied in an agile context.”

I recall reading through the authors’ lessons on software testing at about the same time I dived into more agile topics. Lessons Learned in Software Testing helped me keep the connection towards more traditional contexts – more so since I was still working in a more traditional context.

With their more than 100 lessons some of them applied to me, others did not. I am sure, other readers will find the same in their context.

By James Shore, Shane Warden, Diana Larsen , Gitte Klitgaard

Why should I read it?

1 author picked The Art of Agile Development as one of their favorite books, and they share why you should read it.

What is this book about?

Most companies developing software employ something they call "Agile." But there's widespread misunderstanding of what Agile is and how to use it. If you want to improve your software development team's agility, this comprehensive guidebook's clear, concrete, and detailed guidance explains what to do and why, and when to make trade-offs.

In this thorough update of the classic Agile how-to guide, James Shore provides no-nonsense advice on Agile adoption, planning, development, delivery, and management taken from over two decades of Agile experience. He brings the latest ideas from Extreme Programming, Scrum, Lean, DevOps, and more into a cohesive whole. Learn…


Book cover of Lessons Learned in Software Testing: A Context-Driven Approach

Markus Gärtner Author Of ATDD by Example: A Practical Guide to Acceptance Test-Driven Development

From my list on surviving the Agile world as a software tester.

Why am I passionate about this?

Markus Gärtner works as Organizational Design Consultant, Certified Scrum Trainer, and Agile Coach for it-agile GmbH, Hamburg, Germany. Markus, author of ATDD by Example - A Practical Guide to Acceptance Test-Driven Development, a student of the work of Jerry Weinberg, received the Most Influential Agile Testing Professional Person Award in 2013 and contributes to the Softwerkskammer, the German Software Craft movement. Markus regularly presents at Agile and testing conferences all over the globe, as well as dedicating himself to writing about agile software development, software craft, and software testing, foremost in an Agile context.

Markus' book list on surviving the Agile world as a software tester

Markus Gärtner Why did Markus love this book?

“Good agile testing is good context-driven testing applied in an agile context.”

The authors of this book summarize their decades of experience in software testing in over 100 lessons they learned. Follow them along different aspects of the tester’s job, as they re-tell various stories collected over the years with some clear guidance to surviving and testing project.

These software testing industry leaders have some timely contextual advice in here – whether you work as a tester on an agile team or in a more traditional fashion.

By Cem Kaner, James Bach, Bret Pettichord

Why should I read it?

1 author picked Lessons Learned in Software Testing as one of their favorite books, and they share why you should read it.

What is this book about?

Decades of software testing experience condensed into the most important lessons learned.

The world's leading software testing experts lend you their wisdom and years of experience to help you avoid the most common mistakes in testing software. Each lesson is an assertion related to software testing, followed by an explanation or example that shows you the how, when, and why of the testing lesson. More than just tips, tricks, and pitfalls to avoid, Lessons Learned in Software Testing speeds you through the critical testing phase of the software development project without the extensive trial and error it normally takes to…


Book cover of Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets and Manages People

Michael K. Levine Author Of People Over Process: Leadership for Agility

From my list on if you want to lead great software delivery teams.

Why am I passionate about this?

I’ve been doing large-scale software development at great US businesses from the introduction of the PC to the cloud explosion. From my earliest successes (online banking at US Bank in 1985!) to my biggest failures (Wells Fargo “Core” disaster in 2006), I’ve always sought better ways of doing things. These five books all were important to my learning and remain highly relevant, and I hope you find them useful as well. 

Michael's book list on if you want to lead great software delivery teams

Michael K. Levine Why did Michael love this book?

This book helped me set my initial approach to software development and I still periodically return to it for grounding.

An MIT project theorized that new-fangled PC software developers knew something mainframe and mini-computer makers didn’t. MIT’s research revealed something else entirely: Microsoft had uniquely effective ideas on how to build complex products in rapidly evolving competitive markets. Here is “agile” before it was put into the Manifesto in 2001, in a more complete form. Ever wonder where the idea of a team comprising functional specialists with overlapping roles, united by a common goal, came from? Or incremental feature evolution with periodic synchronization and constant testing? Early brilliance still of foundational relevance, in a coherent and engaging form.

By Michael A. Cusumano, Richard W. Selby,

Why should I read it?

1 author picked Microsoft Secrets as one of their favorite books, and they share why you should read it.

What is this book about?

Drawing on observation, interviews, and confidential data, the authors reveal Microsoft's product development, marketing, and organizational strategies.


Book cover of 201 Principles of Software Development

Karl Wiegers Author Of Software Development Pearls: Lessons from Fifty Years of Software Experience

From my list on lessons about software development.

Why am I passionate about this?

I first learned to program in college in 1970. Since then I’ve spent much time as a software developer, manager, tester, process improvement leader, consultant, trainer, author, and, of course, a user. I quickly learned that I didn’t have time to make all the mistakes that every software developer before me had already made. My training and writing career has involved sharing what I and others have learned with audiences to help them quickly become more effective software development team members, regardless of their project role. This book distills insights and observations both from my own experience and from what I’ve heard from thousands of students and consulting clients.

Karl's book list on lessons about software development

Karl Wiegers Why did Karl love this book?

Many of the most significant principles of effective software development are timeless. They’re independent of the development life cycle or model, programming language, application type, and so forth. Although this book is quite a few years old now, nearly all of its contents are still valid. The 201 principles cover the full spectrum of software engineering: general principles, requirements engineering, design, coding, testing, management, product assurance, and evolution. The descriptions of each principle are concise, whereas my 60 lessons in Software Development Pearls go into a great deal more detail and offer many practical techniques.

There’s an unfortunate tendency among young software people to disregard knowledge from the past as irrelevant to them. That’s not correct. This book can help close significant gaps in any practicing software developer’s knowledge.

By Alan M. Davis,

Why should I read it?

1 author picked 201 Principles of Software Development as one of their favorite books, and they share why you should read it.

What is this book about?

This text defines governing principles for software development, assumptions that work regardless of tools used, to keep software projects from costing too much, taking too long and disappointing users.


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