Here are 86 books that A Cannes Lions Jury Presents fans have personally recommended if you like
A Cannes Lions Jury Presents.
Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.
Shepherd is reader supported. When you buy books, we may earn an affiliate commission.
I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.
This book is an object of art. Beyond reading this book for all the information on the history of letterforms, the anatomy of letterforms, how to distinguish typefaces, and all the key concepts about typographic design you need to know, any reader will become a viewer—gazing at the beautiful illustrations for hours on end.
Leave it to the brilliant artist Rose Gonnella to turn a typography book into a masterpiece that belongs not in the museum gift shop but in the museum proper. Run don’t walk to your device or nearest bookseller to get this treasure. This book is one of three in a series on design fundamentals by the same authors.
Miss Visual Elements and Principles of Composition class, again? That's OK. You can borrow our notes.
Lucky for you, we didn't miss a single class the entire semester so you'll find all of the important points explained in the notes, along with the class assignments.
How does a dot turn into a line to create a shape that makes up a composition? We covered that and more. You'll see in the notes that we went over all of the basic elements of composition-dot, line, shape, texture, & pattern, color, and space-as well as the principles for composing the elements on…
I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.
For many years, Brower was the art director at PRINT magazine and before that at esteemed book publishing houses. He is a brilliant art director and book designer, and we were co-authors a while back. In this book, Brower explores what art directors do in a design studio vs. a corporation, how the role is different than being a graphic designer and much more. Great interviews with pros are included are well. I admire Brower's award-winning cover and interior design of his book.
Honorable Mention in the Foreword Indie Awards 2016
For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike.
Through interviews with 18 art directors working in…
I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.
You can find the latest international advertising news and views at Contagious.com and you can find what makes advertising contagious in this book. Contagious is a global resource for the marketing industry and this book encapsulates their secrets. It’s a must-read for any strategist, creative, producer, or marketing pro. What I admire aboutThe Contagious Commandments' approach is they emphasize thinking about the intersection of creativity, technology, and behavioral psychology, and never forgetting that the ideas you generate should not only positively impact the brand but society as well.
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.
Taking inspiration from disruptive campaigns from the likes of…
I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.
What's so compelling and important about this book not only for educators but for all designers and creative professionals, is gaining insights into the multitude of experiences of Black, Brown, and Latinx design educators whose essays are included in this volume. The narratives of the educators included are powerful, offering rarely heard perspectives.
On a personal note, I had the pleasure and honor of working with Professors Kelly Walters and Anne H. Berry in the Design Incubation Fellowship; and, I'm proud to say Professor Jason Alejandro was my student. I love Walters' design of Black, Brown + Latinx Design Educators. It's a special treat for readers when the author is the designer because the design of words on the pages flow in a more purposeful way. That's the case with several of the books on my list!
In Black, Brown + Latinx Design Educators, Kelly Walters collects
twelve deeply personal interviews with graphic design educators of
color who teach at colleges and universities across the United States
and Canada. BIPOC design educators often find themselves in design
spaces where they struggle as the only person of color at their school
or workplace. Their impactful stories offer invaluable perspectives for
students and emerging designers of color, creating an entry point to
address the complexities of race in design and bring to light the
challenges of teaching graphic design at different types of public and
private institutions.
When I first started traveling at 16, I struggled. It's not always easy to learn a new language, adapt to a different culture, and build connections. But as I got more comfortable and confident navigating through my new environment, things started to improve. I know what it’s like to start from scratch, to move to a new country, to develop and use my communication skills to move up the business ladder. This is why I now use my experience to speak, train, and coach people from a variety of countries and cultures on how to become impactful communicators, and have written a book on the importance of global communication skills.
This book by Donald Miller has improved how I communicate with customers. By applying the seven universal storytelling elements Miller outlines, I've learned to convey my brand's message with unprecedented clarity and impact. This book has not only simplified my marketing approach but also made it infinitely more effective, helping me to truly connect with my audience and stand out in a crowded market.
Miller's framework is a game-changer, offering practical steps to transform any brand's messaging into something genuinely compelling. It is an indispensable resource for anyone aiming to improve their marketing and connect more deeply with their customers.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…
I am a Creative Director turned Brand Strategist who loves creating clarity for brand transformations. I do so for small companies and Fortune 500s alike, but the thrill is the same. At the end of the day that hands-on (actually more of a ‘brain on’) work coupled with my books on branding and my podcast Hitting The Mark (where I talk with some of today’s most mesmerizing founders about the intersection of brand clarity and startup success) is doing my part in creating more admired brands in this world. I hope the books on this list will inspire and enable you to do the same for your own company.
Admired brands usually look great. And they do so on purpose, and consistently. If I may tempt you to dig a bit deeper into the wonderful visual journey that is brand identity you may just get hooked. Alina’s book was a big inspiration for my first book and it will show you the power of great branding and design. If anything, you will turn into an educated client the next time you hire a designer. Those savings alone will be worth the money you spend on this book pick.
The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition,…
Vanitha Swaminathan is the Thomas Marshall Professor of Marketing at the University of Pittsburgh and the Director of the Katz Center for Branding. Her research focuses on branding strategy with a particular emphasis on digital branding. She has published in various leading marketing and management journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Strategic Management Journal. She is currently serving on a three-year term on the American Marketing Association Board of Directors and previously served in AMA’s Academic Council as President. She has co-authored the Fifth Edition of the world-renowned textbook Strategic Brand Management: Building, Measuring, and Managing Brand Equity, along with Professor Kevin Lane Keller.
David Aaker’s Aaker on Branding is a must-read for those interested in the principles of branding. The book’s author David Aaker is known as the Father of Branding and is a prolific author, and branding expert. This book combines principles of branding from across his various books and is thematically organized into various topics including creating a brand vision, and creating and managing brands, among others. Readers of this book will also learn about maintaining the brand’s relevance over time. An excellent compilation of the principles that drive branding success.
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the
six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and
brand building that all business, marketing, and brand strategists should know.
"Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies,
perspectives, tools, and concepts that represents not only what you should know but also what action options should…
Jeff has been a UX designer, team leader and product manager for over 20 years. His work in the field helped define some of the key practices product managers use today. Building a customer-centric practice is key to successful products and services and Jeff has demonstrated that not only in the products and companies he’s helped build but in the writing and thinking he’s contributed to the product managaement community.
Product discovery is the way in which great product teams learn whether or not they’re building something of value. Teresa has distilled and sharpened this practice into a set of tools and techniques that she delivers in her signature direct style. Must read for all product managers and UX designers.
"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."
- Marty Cagan
How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?
In this book, you'll learn a structured and sustainable approach to continuous discovery that will help…
Jeff has been a UX designer, team leader and product manager for over 20 years. His work in the field helped define some of the key practices product managers use today. Building a customer-centric practice is key to successful products and services and Jeff has demonstrated that not only in the products and companies he’s helped build but in the writing and thinking he’s contributed to the product managaement community.
Melissa is rewriting the book on modern product management. Her advice is hard-earned, practical, and useful. If you’re interested in starting a career in product management, this book offers up specifics on what exactly is product management and how to excel at it in modern, agile cultures.
To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product…
I’m the Founder & CEO of Widerfunnel, and the author of You Should Test That!. I launched Widerfunnel as the "anti-agency" with a purpose to prove that evidence-based decisions get the best results. Today, we run the experimentation, conversion rate optimization, qualitative research, and behavioral science programs for companies such as HP, Microsoft, Dollar Shave Club, The Motley Fool, TaylorMade Golf Company, and many more across all industries. I've spoken at over 300 events globally, sharing case studies, planning frameworks, and best practices of leading growth brands.
Every company wants to innovate, but it's not always clear how to do that in practice. Competing Against Luck highlights the importance of understanding what "jobs" your customer "hires" your product to do. The ‘Jobs to be Done Theory’ is one of the best frameworks I have seen to drive toward innovation and product-market fit. In the CRO world, we typically think about optimizing experience, but optimizing the product-market fit is equally as important.
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he…
Interested in
product management,
advertising,
and
branding?
10,000+ authors have recommended their favorite books and what they love about them.
Browse their picks for the best books about
product management,
advertising,
and
branding.
