100 books like Continuous Discovery Habits

By Teresa Torres,

Here are 100 books that Continuous Discovery Habits fans have personally recommended if you like Continuous Discovery Habits. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Escaping the Build Trap: How Effective Product Management Creates Real Value

Jeff Gothelf Author Of Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

From my list on product management from an experienced product manager.

Why am I passionate about this?

Jeff has been a UX designer, team leader and product manager for over 20 years. His work in the field helped define some of the key practices product managers use today. Building a customer-centric practice is key to successful products and services and Jeff has demonstrated that not only in the products and companies he’s helped build but in the writing and thinking he’s contributed to the product managaement community.

Jeff's book list on product management from an experienced product manager

Jeff Gothelf Why did Jeff love this book?

Melissa is rewriting the book on modern product management. Her advice is hard-earned, practical, and useful. If you’re interested in starting a career in product management, this book offers up specifics on what exactly is product management and how to excel at it in modern, agile cultures.

By Melissa Perri,

Why should I read it?

1 author picked Escaping the Build Trap as one of their favorite books, and they share why you should read it.

What is this book about?

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product…


Book cover of Small Teaching: Everyday Lessons from the Science of Learning

Jeff Gothelf Author Of Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

From my list on product management from an experienced product manager.

Why am I passionate about this?

Jeff has been a UX designer, team leader and product manager for over 20 years. His work in the field helped define some of the key practices product managers use today. Building a customer-centric practice is key to successful products and services and Jeff has demonstrated that not only in the products and companies he’s helped build but in the writing and thinking he’s contributed to the product managaement community.

Jeff's book list on product management from an experienced product manager

Jeff Gothelf Why did Jeff love this book?

Perhaps an unusual pick for product managers but this book breaks down how to teach successfully in a world of constant distractions. Think of it as “lean startup for classes.” Product managers are teachers, evangelists, and most of all communicators. Knowing how to break down ideas into pieces your teams and colleagues can digest is critical to your success.

By James M. Lang,

Why should I read it?

1 author picked Small Teaching as one of their favorite books, and they share why you should read it.

What is this book about?

Employ cognitive theory in the classroom every day Research into how we learn has opened the door for utilizing cognitive theory to facilitate better student learning. But that's easier said than done. Many books about cognitive theory introduce radical but impractical theories, failing to make the connection to the classroom. In Small Teaching, James Lang presents a strategy for improving student learning with a series of modest but powerful changes that make a big difference many of which can be put into practice in a single class period. These strategies are designed to bridge the chasm between primary research and…


Book cover of Unlearn: Let Go of Past Success to Achieve Extraordinary Results

Jeff Gothelf Author Of Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

From my list on product management from an experienced product manager.

Why am I passionate about this?

Jeff has been a UX designer, team leader and product manager for over 20 years. His work in the field helped define some of the key practices product managers use today. Building a customer-centric practice is key to successful products and services and Jeff has demonstrated that not only in the products and companies he’s helped build but in the writing and thinking he’s contributed to the product managaement community.

Jeff's book list on product management from an experienced product manager

Jeff Gothelf Why did Jeff love this book?

We can only learn new things if we unlearn old things. The only way we get better is through reexamining our old ways of working and discarding those that are irrelevant. In a series of fun, well-written case studies and discussions Barry makes it clear how this approach to thinking, personal and product development redefines success in any field.

By Barry O’Reilly,

Why should I read it?

1 author picked Unlearn as one of their favorite books, and they share why you should read it.

What is this book about?

The transformative system that shows leaders how to rethink their strategies, retool their capabilities, and revitalize their businesses for stronger, longer-lasting success. There's a learning curve to running any successful business. But once you begin to rely on past achievements or get stuck in outdated thinking and practices that no longer work, you need to take a step back-and unlearn. This innovative and actionable framework from executive coach Barry O'Reilly shows you how to break the cycle of behaviors that were effective in the past but are no longer relevant in the current business climate, and now limit or may…


Book cover of Testing Business Ideas: A Field Guide for Rapid Experimentation

Jeff Gothelf Author Of Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

From my list on product management from an experienced product manager.

Why am I passionate about this?

Jeff has been a UX designer, team leader and product manager for over 20 years. His work in the field helped define some of the key practices product managers use today. Building a customer-centric practice is key to successful products and services and Jeff has demonstrated that not only in the products and companies he’s helped build but in the writing and thinking he’s contributed to the product managaement community.

Jeff's book list on product management from an experienced product manager

Jeff Gothelf Why did Jeff love this book?

David and Alex have written the definitive reference book for product experiments. Forty-four ways for you to learn quickly and efficiently whether you’re building something of value. This book is beautifully illustrated and infinitely practical.

By David J. Bland, Alex Osterwalder,

Why should I read it?

1 author picked Testing Business Ideas as one of their favorite books, and they share why you should read it.

What is this book about?

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean…


Book cover of Competing Against Luck: The Story of Innovation and Customer Choice

Chris Goward Author Of You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing

From my list on human behavior and conversion rate optimization.

Why am I passionate about this?

I’m the Founder & CEO of Widerfunnel, and the author of You Should Test That!. I launched Widerfunnel as the "anti-agency" with a purpose to prove that evidence-based decisions get the best results. Today, we run the experimentation, conversion rate optimization, qualitative research, and behavioral science programs for companies such as HP, Microsoft, Dollar Shave Club, The Motley Fool, TaylorMade Golf Company, and many more across all industries. I've spoken at over 300 events globally, sharing case studies, planning frameworks, and best practices of leading growth brands.

Chris' book list on human behavior and conversion rate optimization

Chris Goward Why did Chris love this book?

Every company wants to innovate, but it's not always clear how to do that in practice. Competing Against Luck highlights the importance of understanding what "jobs" your customer "hires" your product to do. The ‘Jobs to be Done Theory’ is one of the best frameworks I have seen to drive toward innovation and product-market fit. In the CRO world, we typically think about optimizing experience, but optimizing the product-market fit is equally as important.

By Clayton M. Christensen, Taddy Hall, Karen Dillon , David S. Duncan

Why should I read it?

1 author picked Competing Against Luck as one of their favorite books, and they share why you should read it.

What is this book about?

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he…


Book cover of The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Keith A. Quesenberry Author Of Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

From my list on business books to master the art and science of brand storytelling.

Why am I passionate about this?

After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.

Keith's book list on business books to master the art and science of brand storytelling

Keith A. Quesenberry Why did Keith love this book?

This book is all about brand building and it was integral to my advertising copywriting days.

Mark and Pearson use Jung’s 12 archetypes to classify brands, consumer markets, and consumers. We used their system to help our clients identify brand meaning and archetype and then used that as the basis for establishing relationships with customers.

Knowing the brand archetype helped me know what type of character’s story to tell. Brand and story archetypes become a shortcut to letting an audience and prospective customer know your brand story is about their story.

By Margaret Mark, Carol Pearson,

Why should I read it?

1 author picked The Hero and the Outlaw as one of their favorite books, and they share why you should read it.

What is this book about?

This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit to a brand. There is a nascent power here, which, if understood correctly, can bring a rare vitality to a brand or a corporation' - From the Foreward by Alex Kroll former Creative Director, CEO and Chairman of Young & Rubicam. Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and…


Book cover of A Cannes Lions Jury Presents: The Art of Branded Entertainment

Robin Landa Author Of Advertising by Design: Generating and Designing Creative Ideas Across Media

From my list on creative advertising, art direction, and typography.

Why am I passionate about this?

I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.

Robin's book list on creative advertising, art direction, and typography

Robin Landa Why did Robin love this book?

Anyone in advertising or interested in advertising should read anything PJ Pereira (co-founder and Creative Chairman of Pereria O’Dell) has to say. Period. That should be enough reason to read this tome but there are more.

Content is everything. Advertising competes with entertainment online and everywhere 24/7. This book is a collection of essays from jurors on the 2017 Lions Entertainment award jury—therefore these folks know what they’re talking about.

By PJ Pereira, Monica Chun, Jules Daly

Why should I read it?

1 author picked A Cannes Lions Jury Presents as one of their favorite books, and they share why you should read it.

What is this book about?

A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.

A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.

Live television viewing is decreasing as audiences choose to stream television…


Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen

Ray Edwards Author Of How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

From my list on marketing your business or brand.

Why am I passionate about this?

I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.

Ray's book list on marketing your business or brand

Ray Edwards Why did Ray love this book?

The first time I read this book, it hit me like a bolt of lightning. This simple book about how to state your marketing message clearly in a way that makes people decide they must buy your product or service is revolutionary.

Lots of people talk about "telling stories" as a powerful form of communication and persuasion. But Don is the only person I know who does a great job giving you the practical, hands-on, how-to approach so that you can actually do this for yourself. This is a book I reread at least once a year.

By Donald Miller,

Why should I read it?

10 authors picked Building a Storybrand as one of their favorite books, and they share why you should read it.

What is this book about?

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…


Book cover of Hit Makers: How to Succeed in an Age of Distraction

Paul Feldwick Author Of Why Does The Pedlar Sing? What Creativity Really Means in Advertising

From my list on making sense of the madness of advertising.

Why am I passionate about this?

I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.

Paul's book list on making sense of the madness of advertising

Paul Feldwick Why did Paul love this book?

When I realised that brands and advertising campaigns are much more like hit records, blockbuster movies and celebrities than we usually admit, I wondered what makes some famous and others (mostly) not?

Thompson’s book is the best single answer I’ve found so far and shows that fame doesn’t automatically follow the best song, book, or advert – you have to work at being popular, distinctive, and talked about. Lessons all ad agencies should learn.

By Derek Thompson,

Why should I read it?

3 authors picked Hit Makers as one of their favorite books, and they share why you should read it.

What is this book about?

NATIONAL BESTSELLER

A Book of the Year Selection for Inc. and Library Journal

"This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE

Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity…


Book cover of How to Measure Anything Workbook: Finding the Value of "Intangibles" in Business

Gojko Adzic Author Of Impact Mapping: Making a Big Impact with Software Products and Projects

From my list on for new software product managers.

Why am I passionate about this?

I’m a software developer turned independent software vendor, learning about product management as a way to launch more successful products. I’m a co-founder of MindMup, a popular collaboration tool used by millions of students and schoolchildren worldwide, and Narakeet, an innovative video maker for people who are not video professionals. The books from this list helped me create successful products that users love, and successfully compete with companies that have several orders of magnitude more staff and resources. 

Gojko's book list on for new software product managers

Gojko Adzic Why did Gojko love this book?

Hubbard’s book is a great way to expand and formalize outcome measurements beyond the basics. This book will help you figure out the right ways of measuring. The big idea from How to Measure Anything for me was how it's better to focus on reducing uncertainty instead of being precise. More gems are techniques for modelling the value of information, and different approaches to evaluating outcomes.

Unlike other books, How to Measure Anything isn’t specific to software products, or product management. It’s a book about general business measurements and might be a bit too much math for some people, but skip the boring parts. The thinking models in this book will save you a lot of time and help you measure what’s important, not just what’s easy.  

By Douglas W. Hubbard,

Why should I read it?

1 author picked How to Measure Anything Workbook as one of their favorite books, and they share why you should read it.

What is this book about?

The invaluable companion to the new edition of the bestselling How to Measure Anything This companion workbook to the new edition of the insightful and eloquent How to Measure Anything walks readers through sample problems and exercises in which they can master and apply the methods discussed in the book. The book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits. * Companion to the revision of the bestselling How to Measure Anything * Provides chapter-by-chapter exercises * Written by…


5 book lists we think you will like!

Interested in product management, user experience, and management?

User Experience 10 books
Management 144 books