Designing Brand Identity

Book cover of Designing Brand Identity: An Essential Guide for the Whole Branding Team

Book description

The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the…

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Design

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Why read it?

1 author picked Designing Brand Identity as one of their favorite books. Why do they recommend it?

Fabian Geyrhalter

Author

Admired brands usually look great. And they do so on purpose, and consistently. If I may tempt you to dig a bit deeper into the wonderful visual journey that is brand identity you may just get hooked. Alina’s book was a big inspiration for my first book and it will show you the power of great branding and design. If anything, you will turn into an educated client the next time you hire a designer. Those savings alone will be worth the money you spend on this book pick.

From Fabian's list on on creating an admired brand.